Kenny Wayne Shepherd at the H-D Museum 7/25. More Info.
2023 Model Year Event. Learn more*
H-D Homecoming Festival Tickets On Sale Now. Buy Tickets
Factory Tours are temporarily closed. The H-D Museum in Milwaukee is open!
2023 Model Year Event. Learn more
Ready to Ride? Let us sweeten the deal. See Available Offers.
Ready to Ride? Let us sweeten the deal. See Available Offers.

Make Your Mark on Davidson Park

Brick Fundraiser

Harley-Davidson’s original Juneau Avenue factory building – a site that’s been on the National Register of Historic Places since 1994 – played a key role sparking a transportation revolution. Now, on those same hallowed grounds, the Harley-Davidson Foundation is proud to open Davidson Park, transforming and revitalizing the neighborhood we’re proud to call home. Be one of the first to purchase a personalized, engraved brick at the park's entrance and honor your own legacy while supporting the mission and vision of the new community park for generations to come.

This fundraiser is a limited-time, exclusive opportunity with less than 2,200 bricks available.

Buy Your Brick:
Bricks available for sale starting on July 25 during Homecoming at Davidson Park and for purchase online.

Events & Programs 

Davidson Park is free and open for the public to enjoy. Check out our upcoming events! 

Davidson Park Grand Opening

June 24, 2024

Davidson Park

We're excited to officially open Davidson Park with a grand opening ceremony for our staff, neighbors and local media.
H-D Homecoming Rev Up!

July 25, 2024

Davidson Park

Rev up and celebrate Harley-Davidson's rich history with a day filled with motor-culture activities at Davidson Park!

• Make a donation to the HD Foundation and get a limited edition commemorative Davidson Park T-shirt, screen printed live on site by Only A T-Shirt (first-come, first-served).
• Experience SmArtech demos, games, raffles and more with Bikerfest MKE.
• Make your own crafts with Arts at Large and Imperial 3D Printing.
• View a bike exhibition featuring work from Build Moto.
• For bicycle-enthusiasts, customize your ride with AWE, repair your bike with Boys & Girls Club B!KE Program, take a bicycle repair education class with Dreambike MKE, or enjoy a community bike ride at 4pm with the Wisconsin Bike Fed.
• Grab a bite from vendors including Tots on the Street, Cottonmouth Cotton Candy, Rashida’s Creations, Gray Jett, Back Yard Flava LLC, Red Hidrant Juice Co, Plant Joy and Yadeem’s on the Go.
• Make sure to stick around for the H-D Homecoming Opening Ceremonies at 4:30pm, followed by bonfires and s'mores!
H-D Homecoming STEAMagination Day

July 26, 2024

Davidson Park

Head to Davidson Park for a day of interactive STE(A)M (Science, Technology, Engineering, Art, and Math) activities for the whole family to enjoy!

• Join the Harley-Davidson STEM team in motorcycle design activities and add your artwork to a pop-up gallery.
• Make a donation to the HD Foundation and get a limited edition commemorative Davidson Park T-shirt, screen printed live on site by Only A T-Shirt (first-come, first-served).
• Experience hands-on activities, workshops and crafts with the Betty Brinn Children's Museum Mobile Makerspace Wonder Wagon, Brown Dog Gadgets, Pathways High, Arts at Large, Bikerfest and HGA.
• Starting at noon, play field day games and participate in conservation activities with Milwaukee County Zoo.
• Enjoy food and drinks from local vendors including Cottonmouth Cotton Candy, Rashida’s Creations, Gray Jett, Back Yard Flava LLC, Island Ice, Lovely & Tasty Walking Taco LLC, Red Hidrant Juice Co and Plant Joy.
H-D Homecoming Community Arts & Culture Fair

July 27, 2024

Davidson Park

Immerse yourself in a vibrant celebration of community, creativity, and culture at Davidson Park.

• Shop small with Milwaukee vendors during our Local Makers Market from 11am–2pm.
• Make a donation to the HD Foundation and get a limited edition commemorative Davidson Park T-shirt, screen printed live on site by Only A T-Shirt (first-come, first-served).
• Take a workout class! Barre MKE and Ripple Effect Wellness will host yoga for cyclists at 11am and 1pm (BYO mat, limited amount available for rental). Barre MKE will also host a HIIT for cyclists class at 12pm. Badger Crossfit will host crossfit for riders at 4pm.
• Attend a class hosted by Urban Ecology Center. Learn about birding at 11am, fishing at 1pm, and planting/gardening at 3pm.
• Try interactive virtual reality (VR) painting and games.
• Check out vintage Harley-Davidson bikes on display.
• Experience live artmaking throughout the day! Make crafts with Arts at Large, watch chalk artists create drawings inspired by Willie G, get your face painted by Snazzy Face Painting, and participate in a collaborative mural with Artists Working in Education.
• Taste local flavors from Milwaukee vendors including Lily Bell’s, Cottonmouth Cotton Candy, Rashida’s Creations, Gray Jett, Back Yard Flava, Island Ice, Lovely & Tasty Walking Taco, Red Hidrant Juice Co, Yadeem’s on the Go and Plant Joy.
Wellness Rally

August 17, 2024

Davidson Park

Practice healthy living with a morning of wellness activities designed to improve your physical and mental wellbeing. Visit Davidson Park to enjoy yoga, fitness, health services, green living and environmental health education, and a healthy lifestyle marketplace featuring local vendors. 
Bike-In Movie Night

September, 13, 2024

Davidson Park

Celebrate the 10th Anniversary of the Near West Side Partners during Near West Fest! Join us for a happy hour in the beer garden and share a toast to the Near West Side with Harley-Davidson, Molson Coors and the Near West Side Partners. Then, stay to enjoy  fun for the whole family including music, food trucks, and a movie night.
Doors Open Milwaukee

September 28 & 29, 2024 

Davidson Park

Visit Davidson Park during Door Open Milwaukee, an annual celebration of Milwaukee's architecture, history and neighborhoods.

Visit the Park

Parking and Park Map

Parking is available along Highland Blvd​ and in the Harley-Davidson lot on Juneau Ave to the east of Davidson Park. No car parking is allowed on Juneau Ave or 38th Street​. Motorcycle parking is available only on the north side of Juneau Ave.

Park Rules and Accessibilty

This public community space is provided for your recreation and enjoyment. Please be courteous and respectful to others and keep the park clean. For everyone’s safety and enjoyment: Skateboarding, motorized vehicles, excessive noise, fires, fireworks, firearms, organized sports, glass containers, and consumption of outside alcoholic beverages are not permitted. Keep pets on a leash. Properly dispose of your trash and animal waste in receptacles. Extended use, overnight and/or special events, and selling of goods/services allowed by permit only.​​

Park Amenities 

Enjoy free public WiFi, peaceful reflection in the Potawatomi Serenity Garden, and a kid’s playground area. Use play area equipment at your own risk. Public porta potties are located on the east side of Davidson Park near the South Lawn.

Making the Park

Davidson Park is a radical transformation of an underutilized concrete parking lot serving Harley-Davidson's headquarters in Milwaukee into a soulful, civic gathering space. The mission of the project was to turn the joyless, utilitarian surface into an exciting community space where people can connect with nature, enjoy each other’s company, and play.

At the core of the park is "The Hub," a 260-feet-wide sunken multi-use events space with tiered seating surrounded by lush greenery. The circular, amphitheater layout features motorcycle driveways, parking bays, sidewalks, planting, timber seats, and 360-degree viewpoints. One direction offers views of Harley-Davidson’s historic buildings, while the other showcases the park's diverse gathering, market, reflection, and play areas framed with indigenous plantings.

Sustainability is a core element, with features designed to repair the landscape and minimize stormwater impacts, celebrating the land's heritage. In collaboration with the Forest County Potawatomi, the park incorporates sacred plantings. Locally sourced materials include varied bricks, natural timber seats, wood stairs, and weathered steel, creating a warm patina. Detail throughout is intentional, including motorcycle ‘bays’ which are laid in a unique pattern, and reflecting local culture and heritage, providing a moment of surprise to visitors.

Heatherwick Studio led the conceptual design, collaborating with local firm HGA for design, landscape, and engineering, with Greenfire Management Services ensuring the project aligns with Harley-Davidson's community-focused values. The park's design involved extensive community engagement, emphasizing accessibility and individual experience.

Community Engagement

Davidson Park's conception became a reality through collaborative partnerships and stakeholder input over three years, starting with an Appreciative Inquiry Summit in July 2021. The Near West Side of Milwaukee neighborhood expressed a desire for additional green space that fosters gathering, health, well-being, and arts and culture, a vision the Harley-Davidson Foundation was keen to fulfill. Beyond the initial hope ignited during the summit, the community continued to provide meaningful input on park design elements, future park programming, community engagement, and more. With intentional engagement with students, accessibility advocates, the community, and others, the design of the park celebrates input and execution with an eye to the detail and the experience of the individual. 

In fall 2023, the Harley-Davidson Foundation worked with Story School and Milwaukee Institute of Art & Design (MIAD) to solicit brick bay designs from area middle and high school students that connect to local culture and heritage. Twenty-four selected student designs were built and placed in strategic locations within the Hub. As guests visit the park, they will see amongst the brick designs the Near West Side neighborhood logo, local landmarks, a badger – the state animal of Wisconsin - as well as the famous Wisconsin cheese and the year 1903 which honors the first H-D motorcycle built in the shed across the street from where the park is today.

The H-D Foundation also worked with MIAD to solicit designs representing the Near West Side for the 4-foot diameter, cast iron medallion that will be placed at the center of the Hub. The selected design was created by Megan Huss. 

Rent the Park

Host your next event at Davidson Park! We welcome partners, non-profits, and community members to utilize this green space, which is an ideal venue for a wide range of public events. To request to rent the park, contact [email protected].

Davidson Park is perfect for events like live performances, exercise classes and wellness events, art workshops and educational events, non-profit fundraisers and more. Events hosted within the park must align with the Harley-Davidson Foundation’s values and mission for fostering positive social impact.

All events in Davidson Park are subject to review and approval by the Harley-Davidson team. For detailed information on hosting an event in Davidson Park, download and review our FAQ Guide.