LET’S RIDE CHALLENGE™ RIDE FOR HEROES

JOIN THE CHALLENGE

Rack up miles, earn rewards, and compete for a 2025 H-D bike—all while fueling a $1 million pledge for military, veterans, and first responders.

2025 GRAND AMERICAN TOURING

More than an upgrade. A power move.

The next generation of touring—refined performance, advanced tech, and rider-focused upgrades throughout.

ICONS MOTORCYCLE COLLECTION

2025 FAT BOY® GRAY GHOST

Introducing the 2025 Fat Boy® Gray Ghost, a tribute to the 1990 original. Reimagined with more power and attitude, it’s back to make history again.

Man in a HOG vest sitting on a parked motorcycle

NOW-AUGUST 31, 2025

Your Service Our Thanks

Active U.S. Military, Veterans and First Responders enjoy up to $1,500 Customer Cash on select new H-D® models or a $250 Genuine H-D® P&A credit

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YOUR HARLEY, YOUR CANVAS.
Customize your bike with parts and accessories that bring your vision to life.

SHOP GEAR & APPAREL

AUGUST 1-8, 2025 | STURGIS, SOUTH DAKOTA
SEE YOU AT STURGIS
From Main Street to the Black Hills, the 85th Sturgis Rally is calling. Join us at the mother of all rallies.

Motorcycles Built to Lead

Harley-Davidson® motorcycles are made for those who live life wide open. From powerful engines you won’t find in other bikes, to head-turning styles carefully curated by artists, every detail is crafted with intention. Add in the unmistakable rumble that defines the sport, every motorcycle is engineered for freedom, performance, and individuality

Whether you’re chasing cross-country horizons or carving through the city during your daily commute, there’s a bike built for your unique journey. Book a test ride on one of our remarkable motorcycles and feel the difference for yourself.

Performance, Legacy and the Road Ahead

For over 120 years, Harley-Davidson has been more than a motorcycle brand. It’s a global community and a way of life. Our bikes are a symbol of innovation, endurance, and adventure. From first-time riders to lifelong enthusiasts, H-D delivers the performance and aesthetics that make every ride unforgettable.

Ready to start your adventure? Take the first step. Find a dealer near you.

Explore the Harley-Davidson Online Store

The official Harley-Davidson online store is your destination for everything you need to ride in style. Shop the massive online inventory of motorcycle gear, parts, and accessories, plus exclusive collections and special edition releases – all in one place. Whether you’re upgrading your ride, refreshing your look, or gearing up for the next event, our online store has what you’re looking for. Take a look at all the items the Harley-Davidson® motorcycle store has to offer today!

H-D® BIKE BUILDER | Customize the bike you like with H-D® Bike Builder