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Events

World class motorcycle events for all kinds of riders

From local rides to dealer events to multi-day rallies, there's something for everyone. All are welcome.

The choices we make about how and where we ride are more important now than ever. The health and safety of our entire H-D family is our primary focus during this unprecedented time. We are carefully considering our participation in any future events and encourage you to check here and to follow our social media channels for updates on upcoming events. 

Daytona Bike Week

March 6-13, 2021

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Daytona Beach, Florida

Harley-Davidson is the official motorcycle of the 80th Anniversary of Daytona Bike Week. We encourage our Harley-Davidson community to ride free and ride safe. Enjoy a self-guided experience at Daytona International Speedway and visit our local dealers for demo rides.
A large crowd enjoying entertainment

Laconia Bike Week

June 12-19, 2021

 

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New Hampshire Motor Speedway, Loudon, New Hampshire (USA)

Enjoy the unmatched scenic riding on your way to the beautiful State of New Hampshire.  We encourage our Harley-Davidson community to ride free and ride safe.
People  riding  on their motorcycles as they bypass a gorgeous mountain scenery

IMS Outdoors

July - November 2021

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Various Locations (USA)

This year, the International motorcycle Show is venturing outdoors – and H-D will be there. Riders of any age or experience level will find plenty to love, from exciting new products to demo rides.
Woman enjoying a sunset mountain scenery

Sturgis

August 7-14, 2021

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Sturgis, South Dakota

Celebrate the 81st anniversary of the Sturgis Motorcycle Rally with Harley-Davidson. Enjoy the unmatched scenic riding in and around Sturgis, SD. We encourage our Harley-Davidson community to ride free and ride safe.
Motorcycle riders standing in front of Mount Rushmore

Hometown Rally

September 2-6, 2021

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Milwaukee, Wisconsin

Riding weather is back and so is the biggest local biker bash. Ride on into the heart of Milwaukee this Labor Day weekend to get your fill of moto-culture. Begin your weekend with a visit to The Harley-Davidson Museum which will serve as a central rally point for all the events taking place at that downtown site and six surrounding Harley-Davidson® dealerships. From there, a two-wheeled adventure is yours for the making.
Rally in front of the Harley Davidson museum