Harley-Davidson is committed to maintaining your trust in how we collect and use personal information. We collect and use the information we collect to provide our products and services to you, to improve quality and safety, and to help us personalize your interactions and experience with us.
By using Products that display, link to, or refer to this Notice, you acknowledge the disclosures and obligations in this Notice and agree to our Terms of Use.
This Privacy Notice applies to Harley-Davidson, Inc. and its subsidiary and affiliate entities (except as noted below), including Harley-Davidson Retail Services, LLC, (collectively, “Harley-Davidson”, “we”, or “us” or “our”). This Notice explains how we collect, use, and disclose personal information, including information we collect through our Products, at offline locations and events, and from third parties. Our “Products” include products, services, and features we provide, such as websites, mobile applications, online services, and devices we own or operate, including the vehicles we manufacture. This Notice also applies to personal information we collect through Products that link to, refer to, or display this Notice. We may supplement this Notice with additional notices about our information practices and choices with respect to certain Products. Please read those additional privacy disclosures to understand how they apply to you.
What this Notice does not apply to. This Notice does not apply to:
United States only. This Notice applies only to personal information collected about individuals in the United States. If you are located in another country, please review the Harley-Davidson notice that applies to your country.
The personal information we collect depends on how you interact with us, the Products you use, and the choices you make. Harley-Davidson Retail and Harley-Davidson Motor Company (as applicable, depending on customer location) will also collect personal information from you in the context of online sales.
Information you provide to us. You provide information to us in various ways, depending on how you interact with us. For example, you provide personal information to us when you visit one of our websites, save your information with us online, contact us with a question or concern, or want to organize a test ride or organize a rental, submit your information for warranty purposes, or participate in a contest, promotion, or survey. The information we may collect from you includes the following:
When we ask you to provide personal information to us, you may decline (such as not entering a credit card to use wallet services). But if you choose not to provide information that is necessary for certain Products, those Products may not function correctly or be available for use.
Information we collect automatically from devices. When you use our websites, mobile apps, online services, and other Products, we and our service providers may automatically or passively collect certain information from the devices you use, including:
Information we generate about you. We generate information from the data we collect. For example:
Information from other sources. We obtain information from others when you direct them to disclose information to us and from the following sources:
We may combine personal information we collect from any of the above sources.
We may use your personal information in the ways described in this Notice or as otherwise disclosed to you. We use personal information in the following ways:
In carrying out these purposes, we combine data we collect from different sources to give you a more seamless, consistent, personalized, and relevant experience. For example, we use your Harley-Davidson account identifier (if you were logged in while browsing our website or using our other online Products) or a browser or other unique online identifier (if you were not logged into your account) to link Digital Activity to you over time and across different Products or other digital properties, including those owned or operated by third parties.
Finally, we may collect deidentified information or deidentify information we collect about you and use it for any purpose in accordance with applicable law.
Our use of your information is limited to the purposes described in this privacy policy, or as otherwise consented to by you, and we will not otherwise sell, trade, barter, exchange or disclose for consideration any of your personal information that we have collected.
We may disclose personal information with your consent, when you direct us to disclose it to others, as necessary to complete your transactions, or to provide the Products you have requested from us. We also disclose your personal information for the purposes identified above to:
We may also disclose deidentified information to others in accordance with applicable law.
For your convenience, the HD Services may contain links to websites or services that are owned or operated by third parties such as authorized Harley-Davidson dealers. This Privacy Notice does not apply to those websites or services, which may have their own privacy policies or notices that you should review to understand how they may collect, use, or disclose your information. Harley-Davidson is not responsible for the content or privacy practices of any linked websites or services that are operated by third parties.
The amount of time Harley-Davidson will retain personal information varies, depending on the services Harley-Davidson has provided and the nature of the personal information that Harley-Davidson holds. Harley-Davidson only retains personal information for such period of time as is necessary for the legitimate purposes for which the personal information is processed.
Where you purchase products from us online, we may also retain information about your order history (such as Transaction Data relating to previous orders) for up to 10 years.
Legal requirements, however, may require us to retain some or all of the personal information we hold for a period of time that is longer than that for which we might otherwise hold.
When personal information is no longer required by Harley-Davidson or by law, Harley-Davidson will either convert it into an aggregated non-identifying form or Harley-Davidson will appropriately destroy or erase the personal information.
We endeavor to ensure that any personal information in our possession is as accurate, current, and complete as necessary for the purposes for which we use and/or disclose such personal information. If we become aware that your personal information in our possession is inaccurate, out-of-date, or incomplete, we will endeavor to revise such personal information accordingly.
We are committed to providing you with meaningful choices regarding the use and disclosure of your personal information.
Access, correct, or delete your information. If you are a registered user, you may review, update, and change the information you provided to us at any time by accessing your account settings. Users may also use our webform to request copies of your data or request that we correct or delete your data, subject to applicable exceptions. We will endeavor to complete your request within a reasonable period, generally no later than 30 days following the request, unless we notify you of the need to extend this period. Where we refuse to correct, provide access to, or delete personal information requested by you, we will inform you of the reasons for our refusal.
To guard against fraudulent requests for access, correction, or deletion we may require additional information to allow us to confirm that the individual making the request is authorized to do so before granting access, making corrections to, or deletion such personal information.
We will not generally charge you for accessing, correcting, or deletion your personal information; however, to the extent permitted by applicable law, we may charge you for a fee if you request a copy of any records containing your personal information, or if your request is excessive or manifestly unfounded. To request access to, correction, or deletion of your personal information, please use our privacy request form or contact our Chief Privacy Officer at [email protected].
Opting Out of Cookies and similar technologies. You may opt out of the disclosure and use of personal information we collect through certain cookies or other online advertising technologies (collectively, “Cookies”), including opting out of selling your personal information for monetary and non-monetary value (“sell”), sharing your personal information for cross-context behavioral advertising (“share”), and targeted advertising by setting your Cookie preferences, which you can access by clicking on the “Manage Cookie Preferences” link at the bottom of this website. Note that this opt out will apply only to the device or browser you are using when submitting the request. You may also opt out of these disclosures by using the Global Privacy Control, which is designed to recognize opt-out preference signals. To send your request through an opt-out preference signal, you must use a browser or extension supporting the preference signal and must turn it on for each browser and each device you use. See the Cookies and Similar Technologies section, above, for more information about your choices related to cookies and other analytics and advertising controls.
Opting Out for Activities Other Than Cookies. You may request that Harley-Davidson not sell, share, or target ads using your personal information through activities other than Cookies by submitting a request through this form.
Electronic communications preferences. If you do not wish to receive marketing communications from us, you can opt out of future marketing communications by following the instructions provided in those communications, for instance, in the footer of an email communication. Opt outs are entity specific. Opting out with respect to one entity is not automatically effective with respect to the others. For example, opting out for Harley-Davidson Motor Company does not opt you out of communications from Harley-Davidson Financial Services. If you receive text (SMS) messages from us, you can stop delivery of further messages of that type by following the instructions provided or replying “STOP”, after which you will receive a single message confirming your choice. Opting out of marketing communications will not affect our administrative communications to you (e.g., communications about your transactions or policy changes). We may also need to contact you via telephone, email (in accordance with applicable laws), postal mail, or notification via the mobile app with questions or information regarding your order or subscription. Further, we are required by law to provide motorcycle owners with warranty and recall information.
Children’s Privacy: Our online services are not intended for children under the age of 16 and we do not knowingly collect information online from children under the age of 16. If we become aware that we have obtained information from a child under the age of 16 we will delete such information in accordance with applicable law.
Additional rights for residents of certain states. Residents of certain states may have additional rights as outlined in the U.S. State Privacy Disclosures section, below. Residents of California may also view the California notice for information relevant to residents of California. Please see those links for a description of applicable rights and how to exercise them.
Safeguarding personal information is important to us. While no systems, applications, or websites are 100% secure, we take reasonable and appropriate steps to help protect personal information from unauthorized access, use, disclosure, alteration, and destruction.
To help us protect personal information, we request that you use a strong password and never disclose your password to anyone or use the same password with other sites or accounts.
This section supplements the U.S. Privacy Notice above and applies to residents of U.S. states that have established additional privacy requirements and rights. This section describes additional details regarding our collection, use, and disclosure of personal information (also referred to as personal data under some state laws) and your rights under certain state laws. California residents should view our California Notice at Collection and Privacy Disclosures.
Sales and Targeted Advertising. We may use certain personal information in a way that is considered a “sale” under the laws applicable to you and may disclose certain personal information—including Contact Information, Demographics, Profile Data, Commercial and Payment Data, Preferences, Identifiers, Content of Communications, Device Details and Network Information, Digital Activity, Device and Mobile Location—for targeted advertising purposes. You have the right to opt out of both practices. Information on how to exercise your opt-out rights as well as other rights you may have under the applicable laws is provided below.
We may sell or disclose the categories of personal information listed in this Notice to the following types of third parties: authorized dealers, advertising and digital analytics companies, social media platforms, companies that provide branded products, and data analytics firms. For more information about these third parties and how they use the information, see the section above titled Our Disclosures of Personal Information.
Deidentification. We may deidentify your personal information and disclose this deidentified information to others as permitted by applicable law. Where we deidentify information or use deidentified information, we will use the data only in deidentified form and will not attempt to reidentify that information.
Consumer rights. Depending on your state of residency and subject to certain legal limitations and exceptions, you may be able to exercise some or all of the following rights:
Exercising your rights and obtaining more information
The Harley-Davidson Loyalty Program (“Loyalty Program”) provides certain benefits, such as rewards points and discounts to those who choose to participate. From time to time, we may also provide other programs, including sweepstakes, contests, or other similar promotional campaigns (together with the Loyalty Program, each a “Program,” together the “Programs”).
Full Loyalty Program terms can be found here. Additional terms may apply to other types of promotions. Your participation in these Programs is voluntary. You may withdraw your participation from any Program. You may withdraw from the Loyalty Program by logging in and view h-d.com/mybenefits
California Notice of Financial Incentive. Loyalty Program participation requires you to provide some personal information, such as Contact Information and Demographics (age and date of birth). The Programs also collect other categories of personal information about you, such as Commercial and Payment Data relating to your purchases. The incentives associated with the Loyalty Program are design to reward customers based on certain purchases and engaging in certain Harley-Davidson-related activities and actions, as further discussed in Section 5 of our Harley-Davidson Membership Program Terms and Conditions. From time to time, we may also offer coupons, special offers, or other discounts to consumers who sign up for our promotional communications by providing us with certain personal information, such as an email address or a phone number. The value of your personal information to us is related to the value of the free or discounted products or services, or other benefits that you obtain or that are provided as part of the Program, less the expense related to offering those products, services, and benefits to Program participants.
Colorado Loyalty Program Disclosures. Loyalty Program participation may involve your personal information being sold or used for targeted advertising, including Contact Information and Commercial and Payment Data relating to your purchases. You have the right to delete your personal information associated with your Loyalty Program account. Please note, however, that if you delete your personal information, we will not be able to link your rewards to your account. As such, you will be unable to continue receiving benefits from the Loyalty Program.
We reserve the right to change this Privacy Notice prospectively effective upon the posting of the revised Privacy Notice and your use of HD Services indicates your consent to the Privacy Notice posted at the time of use.
To change selections about receiving promotional communications, or to update your personal information, you can contact Harley-Davison by email, telephone, or postal mail. It may take up to 10 days to process your email request and 6-8 weeks to process your postal mail request, during which period you may continue to receive communications from Harley-Davidson. In certain countries, we may be subject to shorter time periods for certain types of request as a matter of law.
If contacting us by postal mail, please include your name and the email address or street address you used when you provided your information to Harley-Davidson.
Email
[email protected]
Customer Care via phone
1-800-258-2464
Regular Mail
Attn: Chief Privacy Officer
3700 W. Juneau Avenue
Milwaukee, WI 53208