Privacy Notice as of October 2021
Our primary goal in collecting your personal information is to enable us to provide our products and services to you and help personalize your interactions and experiences with us. our products and services to you and help personalize your interactions and experiences with us. This Privacy Notice explains what personal information we may collect about you, when we may collect it, how we may use it, with whom we may disclose it, and certain jurisdiction-specific rights. This Privacy Notice applies to your use of any online services we provide, including H-D Connect and Vehicle Integration Services that posts a link to this Privacy Policy, regardless of how you access or use it.
For the purposes of this Notice, Harley-Davidson is Harley-Davidson, Inc (“HD Service”) owned or operated by Harley-¬Davidson, Inc. and its subsidiary and affiliate entities (excluding Harley-¬Davidson Financial Services, Inc. and its subsidiary entities) (collectively, “Harley-Davidson”, “we”, or “us” or “our”). This Privacy Policy will provide you with information as to how Harley-Davidson collects, uses, and shares information about you, including the choices Harley-Davidson offers with respect to that information, and applies to your use of any HD Service, regardless of how you access or use it. It does not apply to Harley-Davidson ’s data collection activities offline or otherwise outside of the HD Services (unless otherwise stated below or at the time of collection). For certain HD Services, there may be additional notices about information practices and choices. Please read those additional privacy disclosures to understand how they apply to you.
Harley-Davidson Financial Services and Harley-Davidson HOG Chapters have their own privacy practices and privacy notices, including their own opt-¬in and opt-¬out processes. Please visit: myhdfs.com to learn more about Harley-Davidson Financial Services' privacy practices.
Harley-¬Davidson dealers operate independently from Harley-Davidson. Dealers may share certain information with us in connection with your purchase of a Harley-Davidson vehicle. However, this Privacy Policy does not apply to them or your communications with them. To learn more about a dealer’s privacy practices or to change your privacy preferences with a dealer, please contact the dealer.
By visiting or otherwise using the HD Services, you agree to the HD Service’s Terms of Use and consent to our data collection, use, and disclosure practices, and other activities as described in this Privacy Notice, and any additional privacy statements that may be posted on an applicable part of the HD Services. If you do not agree and consent, please discontinue use of the HD Services.
The entity responsible for the data processing described in this Notice is Harley-Davidson, Inc., 3700 West Juneau Avenue, Milwaukee, WI 53208, United States ("Harley-Davidson, Inc."), which is the data controller of such data processing for the purposes of data protection laws.
The entity responsible for the personal data processed in relation to products we sell through our website ("Online Sales") and which is the data controller of such data processing for the purposes of data protection laws is:
The contact details of each of these controllers can be found in the “How do I contact Harley-Davidson?” section below.
In this Notice, "Harley-Davidson", "we" or "us" is used to refer to the entity which is the controller for the relevant data processing activity as outlined above.
Please note that this Notice does not apply to Harley-Davidson Financial Services, which has its own privacy practices and privacy notice. Please visit: www.myhdfs.com to learn more about its privacy practices.
Our independent Harley-Davidson dealers may share certain information with us in connection with your purchase of a Harley-Davidson vehicle. However, this Notice does not apply to them or your communications with them. Please contact the dealer or visit the dealer website to learn more about its privacy practices.
We may collect personal information from you when you visit one of our websites, save your information with us online, contact us with a question or concern, want to organize a test ride or organize a rental, process your information for warranty purposes or participate in a contest, promotion, or survey.
Harley-Davidson Retail and/or Harley-Davidson Motor Company (as applicable, depending on customer location) will also collect personal information from you in the context of Online Sales. If we do not collect this personal information, we may not be able to provide you with the products and services you have requested.
Information You Provide
Providing the information identified in this section is optional. However, if we do not collect this personal information, we may not be able to provide you with the products and services you have requested. The information you provide may include:
Information We Collect Automatically
In addition to any personal information or other information that you choose to submit to us, we and our vendors (including content and analytics providers and advertising companies) may use a variety of tracking technologies that automatically or passively collect certain information whenever you visit or interact with our websites or one of our advertisements or other content elsewhere online. This type of usage information may include the browser you are using, your IP address or other unique identifier, geolocation, search terms, your use of the HD Services (including clicks, movement, scrolling, and keystroke activity), the URL that referred you to the HD Services, all of the areas within our websites that you visit, anonymous traffic data, and the time of the visit.
Tracking technologies that may be used on our websites include:
We may use GPS (global positioning systems) software, geo-filtering, and other location-aware technologies to locate you, sometimes precisely, for purposes such as verifying your location and delivering or restricting content based on your location. HD Services may be personalized based on various information we may have about you to provide you with more location-relevant content.
We may combine certain automatically collected information with other information we obtain about you, which may include data we obtain from third parties.
We or other parties may collect personal information about your online activities over time and across different websites when you use our websites.
You can set your browser not to accept cookies or to notify you when you are sent a cookie, giving you the opportunity to decide whether or not to accept it. You may also use commonly available tools in your browser to remove cookies which may have been placed on your computer. However, please note that if you disable the use of cookies on your computer, some functionality of our websites will not work.
Your web browser may have settings that allow you to transmit a “Do Not Track” signal when you visit various websites or use online services. Like many websites and online services, our websites are not designed to respond to “Do Not Track” signals received from browsers. To learn more about “Do Not Track” signals, you may wish to visit http://www.allaboutdnt.com/.
We may use third-party technology to collect and use data in connection with interest-based advertising. These third-party ad technology companies and advertisers may use, store, or access cookies, web beacons, and other storage technologies to collect or receive information from our websites and elsewhere on the Internet and use that information to provide advertising services to us, including interest-based advertising or advertisements targeted to your interests.
We may use certain third-party web analytics services. We’ve implemented Google Analytics Advertising features such as dynamic remarketing, interest-based advertising, audience targeting, behavioral reporting, demographics and interests reporting, user segment analysis, device reporting, display advertising, and video ads reporting. We and our vendors may use first-party cookies or other first-party identifiers as well as third-party cookies or other third-party identifiers to deliver advertisements, create a profile of you, measure your interests, detect your demographics, detect your location, detect your device, and personalize content.
To find out more about how these third-party analytics services manage the privacy of information in conjunction with delivering ads online, and how to opt-out of information collection by these networks, please visit: http://www.youradchoices.com, http://www.aboutads.info/appchoices, or http://www.networkadvertising.org.
For more information on how Google Analytics uses data collected through our websites, visit: www.google.com/policies/privacy/partners/. To opt out of Google Analytics cookies, visit: http://www.google.com/settings/ads and https://tools.google.com/dlpage/gaoptout/.
You may opt out of Facebook Custom Audience by logging into your Facebook account and changing your privacy or advertising settings as per Facebook’s opt-out instructions. You may also use your Facebook account settings to unlink your Facebook account from our websites.
We may collect, use, store and transfer different kinds of personal data about you which we have grouped together as follows.
Category of Data |
|
Identity Data |
Information about you including your first name, last name, title, date of birth, gender, Driver's License information, VIN, Photo. |
Contact Data |
Contact details including billing address, delivery address, email address and telephone numbers. |
Payment Data |
Credit card/payment details, issuing bank, expiry date and security code and billing address. |
Transaction Data |
Details about payments to and from you and other details of products and services you have purchased from us either in-store or online and from which of our stores where applicable. |
Technical Data |
Internet protocol (IP) address, your login data, device information, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform and other technology on the devices you use to access our website or app. |
Profile Data |
Information about your profile including your username and password, purchases or orders made by you, your interests, preferences, clothing sizes, warranty information for products you purchase, feedback and survey responses, and customer testimonials. |
Usage Data |
Information about how you use our website, mobile app, products and services, including session ID, length of visits to certain pages, and page interaction information (such as keyword searches, scrolling, clicks and mouseovers). |
| Marketing and Communications Data | Your preferences in receiving marketing from us and our third parties and your communication preferences. |
Mobile App Data |
Your device type, operating system, IP address, the unique identification number, the type of browser, the Internet service provider, information about your use of the app, and location of your device (assuming you have agreed in your device settings to the location of your device). |
Customer Service Data |
Information collected or generated for customer service purposes, including chat history with customer service representatives and details of any phone calls or other requests addressed to our customer service team (nature and purpose of request, service and repair history and any follow-up actions). |
We process your personal information in order to |
We use the following categories of personal information |
We rely on the following legal grounds to carry this processing |
Render a service that you requested such as facilitating rentals or test rides, answering your queries relating to our products, dealers or events, enrolling you for rallies, tours or Harley Owner Group events or managing your HOG membership, or dealing with customer requests or complaints
|
· Identity Data · Contact Data · Payment Data · Transaction Data · Technical Data · Profile Data · Usage Data Marketing and Communication Data · Customer Service Data |
Necessity for the performance of your contract/subscription with us
Our legitimate interests in providing you with customer service |
Liaise with you regarding warranty or recall information |
· Identity Data · Contact Data · Transaction Data · Technical Data · Profile Data · Usage Data · Customer Service Data |
Necessity for the performance of your contract/subscription with us
Compliance with our legal obligations, such as product safety laws |
Personalize and enhance your experiences when you interact with Harley-Davidson
|
· Identity Data · Contact Data · Transaction Data · Technical Data · Profile Data · Usage Data · Marketing and Communication Data · Mobile App Data |
Our legitimate interests in improving user experience and our products and services |
Help us learn more about your motorcycle and retail preferences
|
· Identity Data · Contact Data · Transaction Data · Technical Data · Profile Data · Usage Data · Marketing and Communication Data |
Our legitimate interests in improving user experience and our products and services |
Communicate with you and send you information by email, telephone (including autodialed or pre-recorded call), text message, or other means about our products, services, contests, and promotions, until you direct us to no longer contact you with promotional communications |
· Identity Data · Contact Data · Transaction Data · Profile Data · Usage Data · Marketing and Communication Data |
Your consent, which you are allowed to withdraw at any time (without this affecting the lawfulness of the processing carried out before your withdrawal). (please see the "How do I opt-in or opt-out of promotional communications?” section below for more information on this topic)
Our legitimate interests in keeping you informed of interesting information about our services and improving user experience (where consent is not required by law)
|
Update you on membership programs, benefits and services, and to enhance your membership experience |
· Identity Data · Contact Data · Technical Data · Profile Data · Usage Data · Marketing and Communication Data |
Necessity for the performance of your contract/subscription with us
Our legitimate interests in keeping you informed of interesting information about our services and improving user experience |
Administer contests and promotions, and to respond to your corresponding requests
|
· Identity Data · Contact Data · Technical Data · Profile Data · Usage Data · Marketing and Communication Data |
Our legitimate interests in conducting legitimate promotional activities and raising brand awareness |
Enable us to provide you with the highest quality experiences, products, services and motorcycles
|
· Identity Data · Contact Data · Technical Data · Profile Data · Usage Data · Marketing and Communication Data · Mobile App Data |
Our legitimate interests in better understanding your use of our products and services and in improving them. |
Investigate, prevent, or respond to suspected illegal activities or fraud, or to protect the safety, rights, or property of you, us, or a third party |
· Identity Data · Contact Data · Payment Data · Transaction Data · Technical Data · Profile Data · Usage Data · Marketing and Communication Data · Mobile App Data |
Our legitimate interests in maintaining the integrity and safety of our business and users.
Compliance with relevant legal obligations. |
Establish or exercise our legal rights or defend against any legal claims
|
· Identity Data · Contact Data · Payment Data · Transaction Data · Technical Data · Profile Data · Usage Data · Marketing and Communication Data · Mobile App Data |
Our legitimate interests in protecting such legal interests. |
Manage and improve our websites, mobile app, events, experience, products and services |
· Identity Data · Contact Data · Payment Data · Transaction Data · Technical Data · Profile Data · Usage Data · Marketing and Communication Data · Mobile App Data |
Our legitimate interests in updating and improving our website and other customer-facing platforms to ensure the best overall customer experience. |
Perform market and demographic research and analysis |
· Identity Data · Contact Data · Transaction Data · Technical Data · Profile Data · Usage Data · Marketing and Communication Data · Mobile App Data |
Our legitimate interests in understanding our customers and target markets in order to increase business efficiency and devise short and long term improvement strategies. |
Process and fulfil your orders for products and services |
· Purchase Data · Identity Data · Contact Data · Payment Data · Transaction Data · Technical Data · Profile Data · Usage Data · Customer Service Data |
Necessity for the performance of your contract/subscription with us |
We may use your personal information in the following ways:
The amount of time Harley-Davidson will retain personal information varies, depending on the services Harley-Davidson has provided and the nature of the personal information that Harley-Davidson holds. Harley-Davidson only retains personal information for such period of time as is necessary for the legitimate purposes for which the personal data are processed.
With respect to the H-D™ Connect Services, Harley-Davidson, Inc. may retain your H-D™ Connect Data for up to 10 years, or, in the case of Vehicle Data, Vehicle Health Data, and Location Data, for up to 15 years from the date the personal data has been collected.
Where you purchase products from us online, we may also retain information about your order history (such as Transaction Data relating to previous orders) for up to 10 years.
Legal requirements, however, may require us to retain some or all of the personal information we hold for a period of time that is longer than that for which we might otherwise hold.
When personal information is no longer required by Harley-Davidson or by law, Harley-Davidson will either convert it into an aggregated non-identifying form or Harley-Davidson will appropriately destroy or erase the personal information.
We may disclose your personal information for certain business purposes as described below:
SWEEPSTAKES AND CONTESTS
We may use your personal information to send you marketing materials, to conduct surveys, contests, sweepstakes, and to award prizes. We may request additional information to participate in contests and surveys (such as your photos, personal opinions, preferences, and interests). Participation in these surveys or contests is completely voluntary and you may choose whether or not to participate and therefore disclose your information. Contact information will be used to notify the winners and award prizes.
The H-D™ Connect and Vehicle Integration Services may not be available in your country of residence, in which case this section will not apply to you.
If you subscribe to the H-D™ Connect Services, we will collect and process certain personal data about you and your vehicle for the purposes of providing the H-D™ Connect Services, as follows (together, the "H-D™ Connect Data"). Providing your H-D™ Connect Data to us is voluntary, however, if we do not collect these H-D™ Connect Data, we may not be able to provide you with the H-D™ Connect Services or some of its features that you have requested.
Category of H-D™ Connect Data |
Description |
Subscriber Information |
Information about you, including your name, occupation, gender, age, date of birth, contact information (email, postal address, phone number and mobile phone number), account information (Customer Profile ID, password, alternate contact information (for 2-factor authentication)), driving license details, Harley Owner Group (HOG) membership ID (if any), Museum membership ID (if any), and marketing preferences. |
Subscription Data |
Information regarding your subscription package, including start and end dates, subscription and features activated/deactivated status, auto renewal status, and subscription history. |
Payment Data |
Credit card/payment details, issuing bank, expiry date and security code and billing address. |
Vehicle Data |
Data concerning your vehicle including the Vehicle Identification Number, model, model year, TCU number, selling dealer, and Home/Garage location address. |
Vehicle Health Data |
Diagnostic data relating to your vehicle. The data points will differ depending on whether the bike is an Electric Vehicle (EV), or Internal Combustion Engine (ICE) vehicle, but could include data such as odometer, fuel range, battery status, tire pressure, ride mode, charging status, and maintenance schedule. You can manage and set notification alerts in respect of these data points via the mobile app
|
Location Data |
To support the H-D™ Connect Services, we will periodically obtain location data from your vehicle. You should not subscribe to H-D™ Connect if you do not agree to have this location data collected. If you place your vehicle into Stolen Vehicle mode, our systems will collect the location of your vehicle more frequently. You should not place your vehicle into Stolen Vehicle mode if you do not agree to have this location data collected. |
Firmware over the Air (FOTA) Updates |
Information about software updates that are sent to your vehicle, including whether the update is successful and feedback from you about the update.
|
Mobile App Data |
Your device type, operating system, IP address, the unique identification number, the type of browser, the Internet service provider, information about your use of the app, and location of your device (assuming you have agreed in your device settings to the location of your device). |
We may collect and process (and permit our third-party service providers to collect and process) the H-D™ Connect Data for the following purposes in accordance with this Notice and as otherwise permitted or required by law.
We use your personal data in order to |
We use the following categories of personal data |
We rely on the following legal grounds to carry this processing |
Authenticate you as a subscriber to the H-D™ Connect Services and manage your H-D™ Connect Services account and subscription, including the payment processing of any subscription fees; Manage your user preferences for the H-D™ Connect Services in terms of the types of notifications you receive and the methods for receiving those notifications. |
· Subscriber Information, · Subscription Data, · Payment Data, and · Vehicle Data |
Necessity for the performance of the contract/subscription you have with us for provision of the H-D™ Connect Services
Our legitimate interests in better engaging with you |
Provide the H-D™ Connect Services to you, including the Stolen Vehicle Tracking, Vehicle Health Data, Firmware Over the Air software updates and User Preferences services as detailed in the H-D™ Connect Terms of Use. |
· Subscriber Information, · Subscription Data, · Vehicle Data, · Vehicle Health Data, and · Location Data · Mobile App Data |
Necessity for the performance of the contract/subscription you have with us for provision of the H-D™ Connect Services
Processing your Location Data is based on your consent. |
Help us learn more about your motorcycle and service preferences (including profiling); Personalize and enhance your experience of the H-D™ Connect Services. |
· Subscriber Information, · Subscription Data, · Vehicle Data, · Vehicle Health Data, and · Location Data · Mobile App Data |
Our legitimate interests in improving user experience and our products and services.
Processing your Location Data is based on your consent. |
Communicate with you and send you information by email, postal mail, telephone (including autodialed or pre-recorded call), text message, or other means about H-D™ Connect Services and any related or other HD news, products, services, contests, discounts, events and promotions, including personalized marketing materials that may be of interest to you (subject to appropriate consent); Share your data with carefully selected partners and third parties who will communicate with you and send you information by email, postal mail, telephone (including autodialed or pre-recorded call), text message, or other means about relevant products, services, contests, discounts, events and promotions that may be of interest to you (subject to appropriate consent); |
· Subscriber Information, · Subscription Data, · Vehicle Data, · Vehicle Health Data, and · Location Data |
Your consent (please see the "How do I opt-in or opt-out of promotional communications?” section below for more information on this topic)
Our legitimate interests in keeping you informed of interesting information about our services and improving user experience (where consent is not required by law).
Processing your Location Data is based on your consent. |
Manage our product warranties. |
· Subscriber Information |
Necessity for the performance of your contract/subscription with us
Compliance with our legal obligations, such as product safety laws. |
Handle any customer enquiries or complaints we receive from you in connection with the H-D™ Connect Services. |
· Subscriber Information, · Subscription Data, · Payment Data, · Vehicle Data, and · Vehicle Health Data |
Necessity for the performance of your contract/subscription with us; to respond to your specific requests
Our legitimate interests in better engaging with you and offering the highest level of customer service; our legitimate interests in defending ourselves against legal claims.
|
Enable us to provide the highest quality experience in respect of the H-D™ Connect Services, including through customer service quality controls. |
· Subscriber Information, · Vehicle Data, and · Vehicle Health Data · Mobile App Data |
Our legitimate interests in better understanding your use of our products and services and in improving them. |
Improve our products and services, including through business data analytics, review of health, safety and performance of H-D products, product development research in conjunction with warranty claim information, market and demographic research, etc. |
· Subscriber Information, · Subscription Data, · Vehicle Data, · Vehicle Health Data, and · Location Data · Mobile App Data |
Our legitimate interests in better understanding your use of our products and services and in improving them.
Processing of Location Data is based on your consent. |
Investigate, prevent, or respond to suspected illegal activities or fraud, or to protect the safety, rights, or property of you, us, or a third party |
· all H-D™ Connect data |
Our legitimate interests in maintaining the integrity and safety of our business and users.
Compliance with relevant legal obligations.
|
Establish or exercise our legal rights or defend against any legal claims. |
· all H-D™ Connect data |
Our legitimate interests in protecting such legal and business interests. |
Harley-Davidson may also share H-D™ Connect and Vehicle Integration Data with carefully selected third parties for the purposes of such third party: (i) sharing with you news, products, services, contests, discounts, events and promotions that may be of interest to you, and/or (ii) using your information for research and development to improve their products and services.
Harley-Davidson may access, process and store the H-D™ Connect and Vehicle Integration Data in your country of residence or another country in connection with the H-D™ Connect and Vehicle Integration Services.
Cookies and Other Tracking Technologies: Harley-Davidson and third-party partners we work with use tracking technologies (including cookies and pixel tags) on our websites in order to provide tailored advertisements on Harley Davidson’s behalf and on behalf of other advertisers across the Internet. Harley-Davidson and these companies may collect information about your activity on our websites and other websites, as well as your interaction with our advertising and other communications, and use this information to determine which ads you see on websites and applications.
For more information on our use of cookies, please visit our Cookie Policy.
Your web browser may have settings that allow you to transmit a “Do Not Track” signal when you visit various websites or use online services. Like many websites, Harley-Davidson websites are not designed to respond to “Do Not Track” signals received from website browsers. To learn more about “Do Not Track” signals, visit http://www.allaboutdnt.com/.
Electronic Communications: If you do not wish to receive marketing communications from us, you can opt out of future marketing communications by following the instructions provided in those communications, for instance, in the footer of an email communication. Opt outs are entity specific. Opting out with respect to one entity is not automatically effective with respect to the others. For example, opting out for Harley-Davidson Motor Company does not opt you out of communications from Harley-Davidson Financial Services. Opting out of marketing communications will not affect our administrative communications to you (e.g., communications about your transactions or policy changes). We may also need to contact you via telephone, email (in accordance with applicable laws) or postal mail or notification via the mobile app with questions or information regarding your order or subscription. Further, we are required by law to provide motorcycle owners with warranty and recall information.
Review, Update or Change Your Information: Registered users may review, update, and change the information you provided to us at any time by accessing your account settings.
Children’s Privacy: Our online services are not intended for children under the age of 16 and we do not knowingly collect information online from children under the age of 16. If we become aware that we have obtained information from a child under the age of 16 we will delete such information in accordance with applicable law.
For your convenience, the HD Services may contain links to websites or services that are owned or operated by third parties such as authorized Harley-Davidson dealers. This Privacy Policy does not apply to those websites or services, which may have their own privacy policies or notices that you should review to understand how they may collect, use, or disclose your information. Harley-Davidson is not responsible for the content or privacy practices of any linked websites or services that are operated by third parties.
California residents have certain privacy rights detailed in our California Consumer Privacy section. To the extent that there is a conflict between this Privacy Notice and the California Consumer Privacy section, the California Consumer Privacy section will control.
To support Harley-Davidson operations, the majority of our computer systems, networks, and devices are currently based in the United States. Accordingly, personal information we obtain through our services may be processed in the United States and elsewhere where data protection and privacy regulations may not offer the same level of protection as in other parts of the world. By accessing our services, you consent to the collection and processing of your personal information in the United States.
We reserve the right to change this Privacy Notice prospectively effective upon the posting of the revised Privacy Notice and your use of HD Services indicates your consent to the Privacy Notice posted at the time of use. To the extent any provision of this Privacy Notice is found by a competent tribunal to be invalid or unenforceable, such provision shall be severed to the extent necessary for the remainder to be valid and enforceable.
To change selections about receiving promotional communications, or to update your personal information, you can contact Harley-Davison by email, telephone, or postal mail. It may take up to 10 days to process your email request and 6-8 weeks to process your postal mail request, during which period you may continue to receive communications from Harley-Davidson. In certain countries, we may be subject to shorter time periods for certain types of request as a matter of law.
If contacting us by postal mail, please include your name and the email address or street address you used when you provided your information to Harley-Davidson.
Email
DataPrivacy@Harley-Davidson.com
Customer Care via phone
1-800-258-2464
Regular Mail
Attn: Chief Privacy Officer
3700 W. Juneau Avenue
Milwaukee, WI 53208