Rates as Low as 3.99% on Select 2024 Models.  Learn more*
Free Shipping over $50 for Members. Join for Free or Sign In
Powertrain Operations Plant Tours now available! Buy Tickets
2023 Model Year Event. Learn more
Ready to Ride? Let us sweeten the deal. See Available Offers.
Ready to Ride? Let us sweeten the deal. See Available Offers.
BE THE FIRST TO KNOW ABOUT FESTIVAL UPDATES. TEXT HD TO 76107.

H-D Membership: Earn points to spend on H-D® products. Enjoy exclusive content in-app. Plan, navigate, record rides, and more.

Earn points for every dollar spent. 500 points = $5 redeemable online or at participating dealerships.

More ways to get points:

  • Members-only promotions and engagement opportunities
  • Event and participating dealer check-ins (H-D app)
  • Just for riding! (H.O.G. members only)

Get The H-D App

Manage points, engage during events, discover an exclusive H-D community, and more.

Frequently Asked Questions

Community is at the heart of Harley-Davidson Membership. The program is designed to facilitate authentic connections throughout the motorcycle community. Our app’s social functionality was created to allow members to see and be inspired by the epic experiences of others, connect and discuss their passion for riding, and ultimately get out there and ride together.

Yes! H-D Membership is free to join and allows you to earn and redeem points, as well as participate in the motorcycle community via the H-D App. If you want to upgrade your membership, there are multiple options to customize your experience.

Members earn points for purchasing H-D products and services, and for engaging with the membership community: checking in at dealerships, attending events and more. Earned points can be redeemed for H-D merchandise online or at a participating dealership. Members who also earn points with H-D™ Visa® can maximize their points by combining their H-D Membership points with their H-D™ Visa® points. Members also gain exclusive access to partner benefits, such as special discounts and product access at national partners.

H-D Membership is currently open to U.S. residents only — we’ll be sure to let you know when H-D Membership becomes available globally.

Yes! There is a new loyalty point component of H-D Membership. Members earn points for purchases of eligible products online at H-D.com, purchasing eligible H-D merchandise or service at participating dealerships, or by participating in engagement activities that Harley-Davidson sponsors.

Members can leverage new digital and social tools in the newly redesigned H-D App, specially built for enthusiasts to create and amplify connections with others in the community. Membership enables users to share experiences, learn from each other and get out there together, using ride matching, member groups, ride recording and other tools to engage on and off the road.

Absolutely! Swing by your local participating dealer or call our Member Services Center at 800-258-2464, M-F, 8:30AM-5PM Central Time. We’ll help make sure you’re getting the most out of your current membership and explain all the options for upgrading.

Not yet—we’ll be sure to let you know when H-D Membership becomes available globally.

There are strict moderation guidelines in place for any content posted on the App, with enforcement tools in place to ensure members and dealerships engage in ways that promote safety within the community.

H.O.G. members who are currently enrolled in the AT&T Unlimited Premium(SM) plan, or who signed up before December 13, 2023 will continue to receive their $10 per line monthly savings. As of December 13, 2023, AT&T has made the decision to end their H.O.G. benefit for any new signups.