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New! 120th Anniversary Apparel & Parts 
A celebration 120 years in the making. Watch Now
A Celebration 120 Years in the Making. Watch Now

The H-D® Museum

Shop our exclusive apparel, collectibles and accessories straight from the Harley-Davidson Museum® in Milwaukee, Wisconsin.

museum originals video
Featured Category

H-D Originals

From the earliest days of motorcycling, riders needed tough, honest, hardworking clothing and gear. Distinct forms evolved over more than a century, with an undeniable style. These garments embody the history of an iconic brand, built through associations with fearless racers, courageous heroes, popular celebrities, everyday riders and enthusiasts.

The Harley-Davidson Museum

Experience our History

Ride along on an epic trip through time at the Harley-Davidson Museum, following our journey from outsider to icon.

The Shop
The Harley-Davidson® Shop
The new Harley-Davidson® Shop offers more than 150 new products and many new unique experiences – and since customization has been a hallmark of Harley-Davidson for decades, you will also have the opportunity to create your own one-of-a-kind items that stand out from the crowd. 
Factory Shop
The Factory Shop
The first and only Harley-Davidson Factory Shop is the official H-D outlet for end-of-season gear and discontinued products. The Factory Shop and the Harley-Davidson® Shop encompass more than 13,000 square feet of Harley-Davidson premium retail space.