Feel the Rumble
Explore the World's Only
H-D Museum
From early models to the latest innovation, this is where the story of H-D comes alive.
Go Beyond the Motorcycle
Special Exhibits That Break the Mold
Limited time showcases dive into art, culture, and custom builds that push boundaries.
Make It a Group Ride
Bring a Group
Planning a visit with 12 or more? Whether it’s a club, classroom, or corporate crew, we’ll help you build a group experience that’s as unforgettable as the machines on display.
Harley-Davidson Museum
This isn’t just a museum – it’s the only H-D Museum in the world, located in the city where it all began. In 1903, inside a 10’ x 15’ wooden shed in the backyard of the Davidson family home, Arthur Davidson and William Harley started building their first motorcycle. From that humble start, the brand has roared across continents, creating a global community fueled by two wheels and the open road.
Step inside to experience 120+ years of innovation, rebellion, and self-expression, with two floors of motorcycles, rare memorabilia, hands-on exhibits, and immersive storytelling that put you in the rider’s seat of history and the heart of the world’s most iconic motorcycle culture.
About the Exhibits
With permanent and rotating special exhibits, Harley-Davidson Museum invites you to explore the stories behind one of the most iconic brands in the world. Whether you’ve been riding for decades or you’ve never been on a motorcycle, you’ll find something that moves you.
Get Ready to Ride Through History
Special Exhibits
Our special exhibits dig deeper into the stories that shaped Harley-Davidson and the people who ride. From custom builds and cultural icons to art, history, and innovation, these limited time showcases go beyond the classics. Whether you're a first-timer or a lifelong fan, there’s always something new to discover.
Permanent Exhibits
Our permanent exhibits put you face-to-face with the machines, moments, and personalities that shaped more than a century of motor-culture. From Serial Number One to stories of freedom, rebellion, and design evolution — this is where it all comes to life.
Official H-D Archives
Home to the official H-D Corporate Archives, H-D Museum visitors can get a glimpse of the workspace where history is preserved. Book a guided tour for exclusive access to the legendary Vault.
Become a H-D Museum Annual Passholder
Ready to roll with unlimited admission to the world’s only H-D Museum? An Annual Pass hooks you up with insider perks, exclusive invites, and all-year access to the exhibits, events, and culture that fuel freedom.
Start Your Journey Here
Spotlight Tour
Join a specially trained Museum Tour Guide for a 1-hour journey through key exhibits and iconic motorcycles. Offered Sundays and Mondays at 11:00 a.m. and Fridays at 1:30 p.m. Private bookings are also available.
Go Deeper. Go Beyond.
Beyond the Gate Tour
Go deeper with this 90-minute guided experience, including exclusive access to the Motorcycle Vault. Public tours run Thursdays, Fridays, and Saturdays at 11:00 a.m., or book a private session.
Make It Legendary
VIP Tour
Celebrate in style with a 2-hour premium tour featuring a curator meet-and-greet, Vault access, and a commemorative challenge coin. Includes a 10% discount at The Harley-Davidson Shop.
Your Tour. Your Pace. Your Language.
Audio Guide
Take the Museum at your own pace with voices from Harley’s past and present — available in 7 languages. Purchase in the Museum Lobby with your admission ticket.
Programs, Tours & Group Experiences
Museum Programs
From hands‑on programs to interactive demonstrations, we make learning both fun and educational, engaging visitors with experiences that spark curiosity and invite deeper exploration.
Guided Tours
Let our expert guides take you deeper into the Harley story—from the shed to the street and beyond.
Bring a Group
Planning a visit with 10+ people? We’ll help you customize the perfect group experience.
Factory Tours
See how legends are built. Our factory tours offer a behind-the-scenes look at the craftsmanship behind every motorcycle.
The tour guide that we had was amazing! I really appreciated his energy, his stories, and the personal touch he put on the tour. He is a great tour guide!
- Kasey B. , Visited Museum August 2025
Plan Your Visit Based on Your Interests
Upcoming Museum Programs
Sensory Friendly Morning At The H-D Museum - November 7, 2026
The S.T.E.A.M. Of Motorcycles - November 21, 2026
Handmade Holidays - December 5, 2026
Handmade Holidays - December 12, 2026
Handmade Holidays - December 19, 2026
Museum Moments
The Harley-Davidson Museum in Milwaukee isn’t just any museum—it’s the only one of its kind in the world, located in the city where Harley-Davidson® was born in 1903. From the first motorcycle built in a 10' x 15' wooden shed to more than 120 years of legendary innovation, rebellion, and freedom, the museum brings the story of Harley-Davidson to life. Explore two floors of motorcycles, rare memorabilia, interactive exhibits, and immersive storytelling that put you in the rider’s seat of history. See Serial Number One, dive into special exhibits featuring custom builds, cultural icons, and design breakthroughs, and experience the spirit of the open road that built a global community. Whether you’re a first-time visitor or a lifelong rider, the Harley-Davidson Museum offers a one-of-a-kind journey through the machines, people, and moments that define motorcycle culture worldwide.