The H-D Shop offers exclusive apparel inspired by the rich heritage of Harley-Davidson and archival designs that can only be found at the world's only Harley-Davidson Museum.
Shop authentic H-D mech inspired by the craftmanship and culture you love. From apparel to collectibles, the H-D Shop has something for every fan.
Shop a limited selection of exclusive H-D Museum collection online, shipped straight to you.
Shop exclusive Harley-Davidson apparel and collectibles inspired by legacy and history in the immersive H-D Shop on the museum campus. Discover iconic styles and unique treasures available only here.
Located on the H-D Museum campus at 400 W. Canal St, Milwaukee, WI 53203, the H-D Shop is open daily from 10:30 a.m. to 5:30 p.m..
Grab genuine H-D gear like vintage-inspired sweaters, hats, tees, patches, and more—designed with archive details and built for true enthusiasts. This isn’t just a souvenir shop; it’s where Harley-Davidson history meets Harley-Davidson style for the open road.
Explore the Styles
The H-D Shop retail store on the H-D Museum campus offers a sleek shopping experience celebrating Harley-Davidson’s legacy and style.
See the Store
Pick your favorite jacket, sweatshirt, tee shirt, or hat, then personalize your selection from a variety of iconic H-D patches and screen prints, customized on the spot by our expert team. Leave with a truly unique piece that’s made just for you.
Step back in time with apparel recreated from H-D’s historic archives, celebrating the eras that shaped both our story and America’s.
Shop exclusive gear online – limited stock available.
The H‑D Shop offers active H.O.G. members 10% off all purchases. Not a member yet? Now is the perfect time to join and enjoy free admission to the H‑D Museum as part of your perks.
Discover Your H.O.G. Perks
To honor and thank military members for their service, we offer a 10% discount to all service personnel.
Explore More Specials & Promotions
Explore the H-D Shop at the Harley-Davidson Museum for exclusive apparel, gear inspired by Harley-Davidson’s heritage. Experience the Custom Station experience where you can personalize jackets, shirts, hats, and more with iconic patches and screen prints.