Take $75 off Riding Academy and get H-D Membership points to spend! Learn more
2024 H-D Homecoming Festival Tickets On Sale Now. Buy Tickets
Spend $200 & Get $40 H-D Promo Card to spend at your Dealer. Details
Spend $200 & Get $40 H-D Promo Card to spend at your Dealer. Details
H-D Membership - Earn Points for Every Purchase - Join for Free
All-New 2024 Motorcycles Available Now. See the Bikes
Factory Tours are temporarily closed. The H-D Museum in Milwaukee is open!
VETERANS PARK TICKETS ON SALE NOW. BUY TICKETS 
$0 down, 1.99% APR34 & up to $2000 customization credit35 on select 2023 models.
Ready to Ride? Let us sweeten the deal. See Available Offers.
Ready to Ride? Let us sweeten the deal. See Available Offers.
Take $75 off Riding Academy and get H-D Membership points to spend! Learn more
See you next year! Save the date: September 3–8, 2024

The H-D® Museum Shop

Shop our exclusive apparel, collectibles and accessories straight from the Harley-Davidson Museum® in Milwaukee, Wisconsin.

Originals Reissued

Authentic Archival Reproduction

Beginning with the earliest motorcycle apparel, Originals Reissued celebrates the proud history of Harley-Davidson that has forever shaped American culture.

These authentic Harley-Davidson Museum archival reproductions are steeped in the legacy of the fearless racers, courageous heroes, everyday riders, and enthusiasts who embrace the spirit of individualism and the pursuit of adventure.

Men's & Women's Sale*

Shop select men's & women's riding gear clothing - get 'em before they're gone.  

The Harley-Davidson Museum

Experience our History

Ride along on an epic trip through time at the Harley-Davidson Museum, following our journey from outsider to icon.

Harley-Davidson® Shop

The new Harley-Davidson® Shop offers more than 150 new products and many new unique experiences – and since customization has been a hallmark of Harley-Davidson for decades, you will also have the opportunity to create your own one-of-a-kind items that stand out from the crowd. 

H-D® Factory Outlet

The first and only H-D® Factory Outlet is your destination for end-of-season gear and discontinued products. The H-D® Factory Outlet and Harley-Davidson® Shop encompass more than 13,000 square feet of Harley-Davidson premium retail space.