Close-up reflection self portrait in a motorcycle’s polished chrome surface of the stories photographer Ben Christensen

STURGIS 2026: ONE FOR THE MEMORY BANK

Words by H-D Staff
Images by Ben Christensen



The 86th Annual Sturgis Rally gave us everything we were looking for: riding, smiles, and serious mileage laid down with our friends. Check out our favorite moments from the annual Black Hills gathering to keep you going until next year.

  • Group of motorcycles rides along a Wyoming highway toward Devils Tower rising in the distance

    The road there is long, but worth it.

  • Travelers gather at the base of Devils Tower, framed by the monument’s towering rock columns

    Have you made it out to Devil’s Tower yet?

Motorcyclist on a custom red Harley-Davidson parked among riders and bikes in a mountain gathering area

Stop by Bear Butte along the way to experience all of the region’s beauty.

  • Custom Harley-Davidson motorcycles line Rally Point during the V-Twin Visionary Performance Show in Sturgis

    Make sure you catch some custom builds, like at the V-Twin Visionary Performance Show at Rally Point to wind down after a long day of riding.

  • Motorcycle enthusiasts gather outside the Boar’s Nest during the popular 2Lane Life Burger Bash event

    If you didn’t make it to the 2Lane Life Burger Bash, you missed out. Lance & Gaylin know how to put on a party!

Person holding a small white dog among custom motorcycles and crowds at a busy Sturgis rally event

We can’t resist a cute dog at a motorcycle show...

Two travelers pose with a dog riding in a motorcycle luggage rack during a downtown rally gathering

Seriously.

Small dog rides in a motorcycle carrier while watching activity at a crowded outdoor motorcycle event

We mean it.

Dog portrait painted on the front of a Harley-Davidson fairing during a motorcycle show and rally

We love them all.

Two motorcyclists pause on a tree-lined backroad, posing with custom bikes during a scenic ride

Stops around Sturgis are always better with friends in the mix.

  • Motorcyclist on a Harley-Davidson receives a goodbye kiss before setting out on an early morning ride

    Nothing like getting geared up for an early morning ride and sent off by the love of your life.

  • Two motorcycle rally attendees share a kiss while posing beside vendor displays and event crowds

    We love motorcycles as much as these two love each other.

  • Rider poses beside a brightly painted custom motorcycle among a row of bikes at a Sturgis rally venue

    Our friends Cody and Chopper showed up early and hung around all week.

  • Large group of riders gathers with motorcycles outside a Biker Belles event during Sturgis Motorcycle Rally

    It’s never a dull day when you’re riding with the Biker Belles.

A group photo of the Harley-Davidson dealer network gathered beneath an iconic bar-and-shield sign during Sturgis Rally

We welcomed our incredible dealer network to the rally at Pappy Hoel campground – can't wait to celebrate with them again next time!

MOTORCYCLE RALLIES, RIDES, & EVENTS

From local rides to dealer events to multi-day rallies, there's something for everyone. All are welcome.

A woman from behind raising her hands in the air on stage in front of a large crowd

EXPLORE MORE EXPERIENCES

All Experiences
Two touring motorcycles ride side by side across a narrow steel bridge, framed by rusted trusses and trees

CAJUN COUNTRY H.O.G. RALLY

Rolling with the Harley Owners Group through Cajun Country revealed more than great roads—it uncovered deep traditions, generational riders, and the soul of South Louisiana.

Custom chopper motorcycle ridden through city street, long front fork, helmeted riders, storefronts behind.

DESERT CRUISING: ARIZONA BIKE WEEK 2026

Arizona Bike Week brought five days of motorcycles, music, and shared passion to the heart of the Southwest. 

Group gathered outdoors around a classic Harley-Davidson motorcycle for a photo, wearing branded shirts and caps on a sunny day

INSIDE DAYTONA'S BLACK BIKE WEEK 2026

A photo recap of Daytona's Black Bike Week through the lens of photographer Alvin C. Jacobs Jr., showcasing the custom builds, packed streets, and riders who make this legendary piece of Bike Week so special.

A wide shot of a large crowd waving and cheering to the camera at Mama Tried

MAMA TRIED 2026: WELCOME TO THE BEST PARTY OF THE YEAR

Mama Tried Show is basically a weeklong motorcycle circus, and we had a front-row seat to all the action. Here's a look back on our favorite bikes, builds, and moments from this year's party.

Daytona Beach Main Street at sunset, crowded with motorcycles under a Welcome Riders banner

DAYTONA BIKE WEEK 2026

A photo-driven recap of Daytona Bike Week 2026 captures the energy of the rally, from custom builds and beachside rides to packed streets, stunt shows, and the vibrant community that defines the week.

Custom motorcycles with vibrant paint and fairings lined up outdoors at a bike show

DAVID MANN CHOPPER FEST — VENTURA, CALIFORNIA

Set against the Ventura coastline, David Mann Chopper Fest honors its roots while spotlighting the modern builders and riders carrying the culture forward.

Black & Orange Tier winner Jeff Guynes stands giving a number one hand sign with his new 2025 CVO Road Glide in front of Durango Harley-Davidson

THOUSANDS OF YOU WENT THE EXTRA MILE DURING THE 2025 HARLEY-DAVIDSON LET’S RIDE CHALLENGE

Meet the winners of Harley-Davidson’s 2025 Ride for Heroes challenge, where 29,000+ riders logged 80 million miles to unlock a $1 million donation for veteran and first responder charities.

Onlookers check-out a custom Harley-Davidson chopper with chrome detailing and deep ruby paint

MOONEYES WITH FRESH EYES: THE YOKOHAMA HOT ROD CUSTOM SHOW 2025

Three riders experience at the world-renowned Yokohama Mooneyes Hot Rod Custom Show, where they explored craftsmanship, culture, and community.

Group of motorcyclists riding on a winding road through a forested area with rocky hills

NEW YEAR’S RESOLUTION: MORE MILES IN 2026 WITH HARLEY OWNERS GROUP

2026 is the year to turn riding plans into reality—Harley Owners Group® rallies bring the best roads, views, and riders together.

Riders in black helmets cruise together on a winding forest road, surrounded by trees and motion blur.

BABES RIDE OUT OREGON: WHY THIS WOMEN’S MOTORCYCLE EVENT IS MY FAVORITE TO ATTEND

Ride, camp, explore—Babes Ride Out unites women motorcyclists for an unforgettable Oregon weekend.

At Born-Free Texas, motorcycles, music, and community collide in The Bowl—a place alive with chopper magic.

HARLEY-DAVIDSON CHOPPER MAGIC AT BORN-FREE TEXAS

At Born-Free Texas, motorcycles, music, and community collide in The Bowl—a place alive with chopper magic.

Rider in Harley-Davidson X Realtree shirt and blue flame helmet grips the handlebars of a custom motorcycle.

HARLEY-DAVIDSON X REALTREE LAUNCHES AT THE CONGREGATION SHOW

The Harley-Davidson x Realtree collab debuted at the Congregation Show with exclusive gear, live music, and a wildly customized Pan America.

Two boxers exchange punches in a brightly lit ring, surrounded by ropes and a cheering crowd, with a large Harley-Davidson bar and shield logo in the background.

HARLEY-DAVIDSON FIGHT NIGHT AT THE SHED

The reveal of a streetfighter custom build by SMCO supported by a full fight card and a special performance by YG — you just had to be there.

Rows of Harley-Davidson motorcycles lined up in Sturgis with hillside sign in the background.

STURGIS 2025 RECAP

The 85th Annual Sturgis Rally was one for the memory bank. We’ve recapped the best week in the Black Hills for you here.

Headliner Chris Stapleton performs at Harley-Davidson Homecoming 2025

HARLEY-DAVIDSON HOMECOMING 2025

From the rumbling bikes to the roaring crowds, the energy was palpable and every scene was filled with the soul of Harley-Davidson.

A large crowd gathered to watch a group of riders start a hill climb.

TENNESSE MOTORCYCLE AND MUSIC REVIVAL 2025

A yearly music and moto event at Loretta Lynn’s ranch, just outside of Nashville, Tennessee.

Two rows of bikes for viewing, one on the left and the other on right, lead down the middle of the building, with dozens of people walking on either side admiring the bikes.

A ONE-OF-A-KIND SHOW IN PORTLAND, OREGON

There are more than a few reasons why they call it “The One.”

A man and woman, wearing a black HD x Dickies jacket and white HD x Dickies shirt respectively, shot from behind looking into a crowd of people.

A NIGHT TO REMEMBER WITH H-D x DICKIES

We sent photographer Josh Bell to capture the new Harley-Davidson® x Dickies® collection launch party.

An overhead shot of the event, with hundreds of people and motorcycles parked on the grass in the sunshine.

CHICKEN RICK'S BORN FREE RECAP

Rick Spada from Chicken Fried Choppers shares his firsthand experience at Born-Free.

Droves of bikers flood Main Street in Daytona Beach at dusk

DAYTONA BIKE WEEK WITH HARLEY-DAVIDSON

We hit the streets with photographer Ben Christensen to capture The 84th Annual Daytona Bike Week.

Woman in a denim vest sits on a Road Glide in a line of other bikes on the side of the road

BABES IN BORREGO 2024

Women riders go camping in Borrego Springs, California.

A woman riding a motorcycle holds up the "rock on" hand sign

CAJUN COUNTRY H.O.G. RALLY

Greetings from Southern Louisiana!

A customized vintage Harley-Davidson on a showroom floor

RICK’S PICKS: MAMA TRIED

Rick’s favorite bikes from the 10th annual Mama Tried Show.