All new guided tour options are available for an add-on to General Admission or by reservation for a group or private tour experience. Head to our ticketing page to learn more about the Spotlight, Beyond the Gate and VIP Tours.
Check the calendar for availability or call to reserve a private or group tour experience (414-287-2799).
Hear the voices of riders, heroes, and experts from the past and present with our self-guided audio tour. The audio tour can be purchased in the Museum Lobby. In addition to English, the audio tour is available in: Chinese, French, German, Japanese, Portuguese and Spanish.
Scouts will learn about the history of Harley-Davidson as well as the engineering of motorcycles as they complete all of the requirements to earn an Engineering Merit Badge. The Scout Merit Badge Activity Booklet can be downloaded and printed in advance of the Museum visit. Scouts should bring their booklet and blue card to the Museum.
This 1-hour online program is offered on Saturdays at 8:30am and Tuesdays at 6:30pm. Scouts will explore the role of an engineer when creating a Harley-Davidson Motorcycle throughout the last 120 years of history.
Download the PDF and follow the path around the 20-acre H-D Museum® campus for a self-guided tour. Tour length is variable as it is self-guided.
Group Visits & Reservations
Is your group ready for a glimpse into a life less ordinary? Visit the Harley-Davidson Museum for a first-class experience that will have your group talking about their museum visit for years to come.
Call (414) 287-2799 or email [email protected] for more information. Reservations must be made one week in advance.
Group admission rates
(12 or more)
Adults - $16
Senior - $12
Youth - $5
K4—High School groups of 12 or more receive the rate of $5 per student with an advance reservation of at least 1 week prior to the visit. Adult chaperones are required: one free per 10 students. Tickets for additional adult chaperones are $16.
Group planning details
Complimentary admission for driver and tour escort
Reservations require full payment 1 week prior to visit for guided experiences
No cancellation fee with 24-hour notice
On-site dining available in MOTOR Bar & Restaurant
No carry-in food or beverage is allowed anywhere on the H-D Museum campus
What private tours are great for
H.O.G® Chapters (including exclusive H-D museum access)
Team-building events, corporate outings, client and customer entertainment
Bike groups, book clubs, reunions, church groups, bachelor(ette) parties
School field trips, Scout troops, summer camps, daycare and after-school programs
H-D Annual Pass
Our annual pass offers Individual, Family and VIP options to fit your lifestyle.