Harley-Davidson Museum Events

Every Thursday, May 1–September 25, 2025
5pm-9pm

Harley-Davidson Museum

400 West Canal Street, Milwaukee, WI 53201

All bikes unite every Thursday from 5pm–9pm at the Harley-Davidson Museum. Grab your bike. Join your fellow riders (and non-riders) for free live music from some of Milwaukee’s favorite bands, fun, drool-worthy rolling sculptures and outdoor food and beverage. All wheels welcome. All people welcome.

2025 Concert Series Schedule:

1-May – The Stephen Hull Experience (Blues)
8-May – Joseph Huber (Bluegrass)
15-May – Bootjack Road (Country)
22-May – Cactus Bros. (Americana)
29-May – Prime Country (Country)
5-Jun – Betsy Ade & the Well-Known Strangers (Pop-Rock)
12-Jun – Ten Feet Tall (Rock & Roll)
19-Jun – Rust Belt (Southern Rock)
26-Jun – Deadelijk (Grateful Dead Tribute Band)
3-Jul – Indigo Canyon (Alternative)
10-Jul – H-D Homecoming® Festival featuring Buckcherry along with Hippies & Cowboys and Sons of Sconnie
17-Jul – Ladybird (Alternative Country)
24-Jul – Rock Revolutionaries (Classic Rock)
31-Jul – The Delta Routine & Well & Good – Reunion Tour (Rock)
7-Aug – FallBack (High Energy Rock)
14-Aug – Hearthfire (Irish Rock)
21-Aug – Chris Haise Band (Alternative Indie Rock)
28-Aug – Dandy Freling / Big Heart Kind Band (Americana)
4-Sep – God’s Outlaw (Outlaw Country)
11-Sep – Frank Martin Busch and the Name (Country)
18-Sep – Whiskey of the Damned (Celtic Rock-Punk)
25-Sep – Cigarette Break (Hip-Hop, R&B, Jazz)

Powered by: Rockford Fosgate® Motorcycle Audio, Twisted Tea® Hard Iced Tea, Dunlop® Motorcycle Tires, Harley-Davidson® Insurance, Wisconsin Lottery®, and Official Harley-Davidson™ Trucks.

Every Saturday, 5:30PM–8:30PM

See details

MOTOR® Bar & Restaurant

400 West Canal Street, Milwaukee, WI 53201

MOTOR^® Bar & Restaurant brings together three true American classics: bourbon, live blues music and all-you-can-eat BBQ. Due to limited capacity, reservations are strongly encouraged.

Call 414.287.2778 to make your reservation.

May 3 - September 27, 2025

Harley-Davidson Museum

400 West Canal Street, Milwaukee, WI 53201

Visit the Museum campus on Saturdays* from 10 AM to 4 PM to experience the fun and freedom of a Harley-Davidson motorcycle.

Visitors with their motorcycle endorsement will be able to choose from a dozen of the latest and greatest motorcycles from Harley-Davidson, including Touring, Cruiser, Adventure Touring and Sportster models.

A pre-determined scenic route through the Menomonee Valley will give riders the chance to explore the Museum’s surrounding neighborhoods.

Demo Rides will run 10 AM to 4 PM - weather dependent.
Sign-up is on a first come first service basis.
Riders and passengers must be at least 18 years of age.
Riders must hold a valid license with a motorcycle endorsement.
All riders and passengers must wear full riding gear including a helmet, eye protection, shirt, long pants and close toe shoes with heel strap.
All riders and passengers must bring their own riding gear.

*If Saturday Demos are canceled due to rain we will post the notification on the H-D Museum Saturday Demos Facebook Event Page OR call the H-D Museum general line for confirmation at 877-436-8738.

Powered by: H-D^® Insurance Services, Rockford Fosgate^® & Dunlop^® Motorcycle Tires

August 28-31, 2025

Harley-Davidson Museum

400 West Canal Street, Milwaukee, WI 53201

Thursday Bike Night – Ladies Night
Thursday, August 28
Ladies Night rolls into the H-D Museum from 5–9 p.m. with live music from Dandy Freling and Big Heart Kind Band, cold drinks in hand, and nothing but good vibes. Bring your crew, grab a cold one, and make it a night to remember!

H-D® Factory Outlet Sale*
Thursday, August 28 – Sunday, August 31
Gear up. Ride out. The H-D® Factory Outlet Sale is back with serious deals on genuine Harley-Davidson® gear and merch. Head to the second floor in Rumble, fill your hands, and refresh your fall look with iconic style. Limited-time deals, only at the H-D Museum!

MKE Labor Day Weekend Challenge
Thursday, August 28 – Sunday, August 31
Enjoy Labor Day Weekend and ride to the iconic Harley-Davidson Museum. Visit at least five of the seven area venues and dealerships – House of H-D, Wisconsin H-D, Milwaukee H-D, West Bend H-D, Uke's H-D, Suburban H-D, or the H-D Museum. Complete the challenge to earn your achievement and 500 M&L Points, marking your dedication to the MKE Labor Day Weekend Challenge.

MOTOR Bar & Restaurant Smoker
Thursday, August 28 – Sunday, August 31
Dig into slow-smoked meats, sip ice-cold drinks, and kick back with patio vibes and lawn games—MOTOR® is where bikes, BBQ, and live music come together for one unforgettable weekend. Swing by, fuel up, and let the good times roll all weekend long!

Big Unit Poker Run
Sunday, August 31
Finish off the fun by joining hundreds of riders for the Big Unit’s Poker Run to benefit Fisher House Wisconsin. Day-of registration opens at 8 a.m., and kickstands are up at 11 a.m. at the H-D Museum. Grab-and-go breakfast will be served that morning prior to the ride launch. Rally the crew and end summer loud!

*Valid only for onsite use in the H-D® Factory Outlet at the H-D Museum on purchase of select, discontinued men’s and women’s Harley-Davidson® Motor-Clothes® merchandise and select official licensed products. Not valid for online purchases; not valid in the Harley-Davidson® Shop at the H-D Museum. Prices as marked in the H-D® Factory Outlet. Sale prices valid from Thursday, August 28 – Sunday, August 31, 2025. While supplies last. Offer not valid on previously purchased merchandise. Cannot be combined with any other offer, discount or promotion. Offer is subject to change without notice. Void where prohibited or restricted by law.