2023 Model Year-End Event. Learn more*
The Original Influencer. 2024 Road Glide starting at $390/month.*
Factory Tours are temporarily closed. The H-D Museum in Milwaukee is open!
Model Year-End Event. Learn more
Ready to Ride? Let us sweeten the deal. See Available Offers.
Ready to Ride? Let us sweeten the deal. See Available Offers.

Harley-Davidson Museum® 


Not-To-Be-Missed Events

Experience the Harley-Davidson Museum® 

Upcoming Events

Whatever's on the calendar, it'll be a highlight. Count on it.
For a full listing of upcoming activities, visit our Facebook page.


Every Thursday, May 2–September 26, 2024

Harley-Davidson Museum

400 West Canal Street, Milwaukee, WI 53201

All bikes unite every Thursday from 5pm–9pm at the Harley-Davidson Museum. Grab your bike. Join your fellow riders (and non-riders) for free live music from some of Milwaukee’s favorite bands, fun, drool-worthy rolling sculptures and outdoor food and beverage. All wheels welcome. All people welcome.

2024 Concert Series Schedule: 

• 2-May – Bruce Humphries and The Rockabilly Rebels (Rockabilly)
• 9-May – Pay the Devil (Americana / Bluegrass / Folk)
16-May – The Whiskeybelles (All Female Traditional Country)
23-May – Reilly (Irish Folk Rock / Celtic Rock)
30-May – Driveway Thriftdwellers (Americana)
6-Jun – Brady Lee (Pop Classics)
• 13-Jun – Wire & Nail (Honky Tonk Rock N Roll)
20-Jun – The Kingfish Band (Classic Covers)
27-Jun – The Cactus Bros. Band (Americana)
4-Jul – Big Spoon (Covers)
11-Jul – MillBillies (Bluegrass)
18-Jul – Tangled Lines (Americana)
25-Jul – H-D® Homecoming Festival          
1-Aug – American Progress (Rock)
8-Aug – Local Legends (Ska)
15-Aug – Doozey (Rock)
22-Aug – Trapper Schoepp's Tribute to Tom Petty (Tribute)
29-Aug – Mixtape (80's Covers)
5-Sep – Classic Alice (Classic Rock Covers)
12-Sep – Blind Fiction (Blues)
19-Sep – Throwback Stereo (90’s Covers)
26-Sep – Big Al Wetzel Band (Country)

Powered by: Rockford Fosgate®, Twisted Tea®, American Metal Whiskey, Dunlop® Motorcycle Tires, H-D® Insurance, Wisconsin Lottery® & Official Harley-Davidson Trucks. 


Every Saturday, May 4–September 28, 2024
*weather dependent


Harley-Davidson Museum

400 West Canal Street, Milwaukee, WI 53201

Free Model Year 2024 H-D® Demo Rides powered by H-D® Insurance – Get a Quote at: 800-909-7878 or insurance.harley-davidson.com.

Visit the Museum campus on Saturdays* from 10am–4pm to experience the fun and freedom of a Harley-Davidson motorcycle. *Last registration and ride go out at 3:30pm for a 20-minute ride route throughout the Menomonee Valley.

Visitors with their motorcycle endorsement will be able to choose from a dozen of the latest and greatest #FreedomMachines from Harley-Davidson, including Touring, Cruiser, Adventure Touring and Sportster models.

A pre-determined scenic route through the Menomonee Valley will give riders the chance to explore the Museum’s surrounding neighborhoods.

• Demo Rides will run 10am–4pm - weather dependent. 
• Sign-up is on a first come first service basis. 
• Riders and passengers must be at least 18 years of age. 
• Riders must hold a valid license with a motorcycle endorsement. 
• All riders and passengers must wear full riding gear including a helmet, eye protection, shirt, long pants and close toe shoes with heel strap.
• All riders and passengers must bring their own riding gear.

H-D Museum 2024 Demo Fleet to Ride: 
• CVO Road Glide® 2024
• Road Glide® 2024
• Street Glide® 2024
• Ultra Limited® 2024
• Road King® Special 2024
• Low Rider® ST 2024
• Breakout® 2024
• Street Bob® 2024
• Heritage Classic 114 2024
• Fat Boy® 2024 
• Pan America® 1250 Special 2024 
• Sportster® S 2024  
• Nightster® 2024 

*If Saturday Demos are canceled due to rain we will post the notification on the H-D Museum Saturday Demos Facebook Event Page OR call the H-D Museum general line for confirmation at 877-436-8738.

Powered by: H-D® Insurance / Rockford Fosgate® & Dunlop® Motorcycle Tires  


Every Saturday, 5:30PM–8:30PM

See details
MOTOR® Bar & Restaurant

400 West Canal Street, Milwaukee, WI 53201

MOTOR® Bar & Restaurant brings together three true American classics: bourbon, live blues music and all-you-can-eat BBQ. Due to limited capacity, reservations are strongly encouraged. 

Call 414.287.2778 to make your reservation.
Moto Father's Day

June 16, 2024

Harley-Davidson Museum

400 West Canal Street, Milwaukee, WI 53201

Let’s hear it for the Dads! To the guy who helped you learn to ride (or drive)! To the hero in denim who gets you gassed up for your adventures. To the dude who moved you into the dorms. To the father who’s been your biggest cheerleader from the sidelines and who’s always at your side when you need him most. Celebrate the man who helped steer you through life’s peaks and valleys at the Harley-Davidson Museum this Father’s Day where all dads get in the museum free!* Swap tales and dad jokes as you soak up H-D's rich history and new exhibits found only at the crossroads of 6th & Canal. Then head over to MOTOR Bar & Restaurant for a Beer-B-Q on the patio featuring sizzling meat treats hot off the grill and barley pops from Indeed Brewing Company. Plus, explore one-of-a-kind treasures at the Harley-Davidson® Shop and H-D® Factory Outlet to find gifts as unique as him. 

We've curated everything you need for a full-throttle family day, so you can focus on celebrating Dad!

*Receive one (1) Harley-Davidson Museum General Admission adult ticket when you mention the Father’s Day offer. Valid for entry only on Sunday, June 16, 2024, for in-person use at the Harley-Davidson Museum. Not valid for online purchases. Non-transferable. Cannot be redeemed for cash or cash equivalent. Offer not valid on previously purchased Harley-Davidson Museum tickets. It cannot be combined with any other offer, discount or promotion. Offer is subject to change without notice. Void were prohibited or restricted by law.

June 22, 2024

Harley-Davidson Museum

400 West Canal Street, Milwaukee, WI 53201

Come celebrate Harley-Davidson’s unrivaled motorcycle heritage with a vintage 1940s-style motorcycle rally at the H-D Museum.

In partnership with The Knucklehead Company’s Annual Reunion features an antique motorcycle ride-in show and AMCA Badger Heritage Chapter activities with ALL proceeds benefiting Make-A-Wish Foundation of Wisconsin.

The 2024 Hydra-Glide Revival model, the fourth installment in the Harley-Davidson Icons Motorcycle Collection, celebrates the 75th anniversary of that 1949 landmark bike, a champion of the Panhead era. And the new bike could be yours. Visit the H-D Museum to check out the original 1949 model in the H-D Museum’s Motorcycle Gallery. Then throw a leg over the 2024 Icon in the Experience Gallery and learn how you could be riding home on one of these limited-edition bikes.

Knucklehead Company:
Founded in 1977 in Wisconsin Rapids, Wisconsin, the Knucklehead Company was founded by a group of enthusiastic fans of Harley-Davidson® overhead valve motorcycles (i.e. Knuckleheads) produced between 1936 and 1947. Membership in the club requires the ownership of a running bike from that era. The group aims to perpetuate the spirit of motorcycle club camaraderie that flourished in the 1940’s. The club has grown in membership over the past decades, and 16 years ago, an annual “reunion” was created to gather members – past and present – to celebrate the club’s history. The Company operates under the mantra: “Ride ‘em! Don’t hide ‘em!"

Antique Motorcycle Ride-In Show Classes: Stock Knucklehead / Custom Knucklehead / Sidevalve / Panhead / Shovelhead / Other Pre-1970 American Made // Onsite Registration $20 entry per bike.

The Antique Motorcycle Club of America, Badger Heritage Chapter:
Founded in 1954 by a group of antique motorcycle fans in the New England area, the AMCA has grown to become one of the largest organizations of antique motorcycle enthusiasts in the world with over 11,000 members in the United States and over a dozen other countries. The purpose of the club is for the “preservation, restoration and operation of old-time motorcycles” in the antique category, meaning the bikes are at least 35 years old. The Badger Heritage Chapter in Wisconsin is one of 58 chapters worldwide.

A full day of activities PLUS a chance to WIN 2024 H-D® Homecoming Festival Tickets.

In Partnership with: The Knucklehead Company & AMCA Badger Heritage Chapter.
Powered by: Rockford Fosgate® & Twisted Tea® 
Kenny Wayne Shepherd

July 25, 2024

Harley-Davidson Museum

400 West Canal Street, Milwaukee, WI 53201

Kenny Wayne Shepherd will headline the H-D Museum on Thursday, July 25 for a free concert during the 2024 Harley-Davidson Homecoming Festival!

The five-time Grammy-nominated Shepherd and his band will perform their hits and new songs from his recently released studio album, “Dirt On My Diamonds, Vol. 1,” along with opening acts Austin Meade and War Hippies.

Check out all the exciting activities in store during our 4-day celebration: hdhomecoming.com/activities.
Harley-Davidson Homecoming Festival at the H-D Museum

July 25–28, 2024

See Details
Harley-Davidson Museum

The H-D Museum campus is a marquee Homecoming venue, steeping visitors in the richness of Harley-Davidson heritage mixed with the excitement of H-D’s two-wheeled moto lifestyle today. Join us for our annual 4-day celebration of music, moto-culture, and our hometown of Milwaukee. This year, we’ll be celebrating legendary biker, builder, former H-D® Chief of Styling, and grandson of one of the Motor Company’s co-founders, Willie G. Davidson, with a full weekend of festivities. Stop by for tours, shopping, food and beverage, interactive exhibits, a 2024 H-D® motorcycle showroom, V-Twin Visionary custom bike shows, a H-D® Member Check-In, free live music daily and more.

Thursday, July 25
Kenny Wayne Shepherd
Austin Meade / War Hippies

Friday, July 26
Hillbilly Casino / God's Outlaw

Saturday, July 27
Motley Crucial
Poison Overdose

Sunday, July 28
Sons of Sconnie

Powered by: Rockford Fosgate®, Twisted Tea®, American Metal Whiskey, Dunlop® Motorcycle Tires, H-D® Insurance, Official Harley-Davidson Trucks & Wisconsin Lottery® 

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With an awe-inspiring design, the Harley-Davidson Museum is set among 20 acres in downtown Milwaukee and is surrounded on three sides by the Menomonee River.