Harley-Davidson Museum Events

Every Thursday, May 2–September 26, 2024
5pm-9pm

Harley-Davidson Museum

400 West Canal Street, Milwaukee, WI 53201

All bikes unite every Thursday from 5pm–9pm at the Harley-Davidson Museum. Grab your bike. Join your fellow riders (and non-riders) for free live music from some of Milwaukee’s favorite bands, fun, drool-worthy rolling sculptures and outdoor food and beverage. All wheels welcome. All people welcome.

2024 Concert Series Schedule:

• 2-May – Bruce Humphries and The Rockabilly Rebels (Rockabilly)
• 9-May – Pay the Devil (Americana / Bluegrass / Folk)
• 16-May – The Whiskeybelles (All Female Traditional Country)
• 23-May – Reilly (Irish Folk Rock / Celtic Rock)
• 30-May – Driveway Thriftdwellers (Americana)
• 6-Jun – Brady Lee (Pop Classics)
• 13-Jun – Wire & Nail (Honky Tonk Rock N Roll)
• 20-Jun – The Kingfish Band (Classic Covers)
• 27-Jun – The Cactus Bros. Band (Americana)
• 4-Jul – Big Spoon (Covers)
• 11-Jul – MillBillies (Bluegrass)
• 18-Jul – Tangled Lines (Americana)
• 25-Jul – H-D^® Homecoming Festival
• 1-Aug – American Progress (Rock)
• 8-Aug – Local Legends (Ska)
• 15-Aug – Doozey (Rock)
• 22-Aug – Trapper Schoepp's Tribute to Tom Petty (Tribute)
• 29-Aug – Mixtape (80's Covers)
• 5-Sep – Classic Alice (Classic Rock Covers)
• 12-Sep – Blind Fiction (Blues)
• 19-Sep – Throwback Stereo (90’s Covers)
• 26-Sep – Big Al Wetzel Band (Country)

Powered by: Rockford Fosgate^®, Twisted Tea^®, American Metal Whiskey, Dunlop^® Motorcycle Tires, H-D^® Insurance, Wisconsin Lottery^® & Official Harley-Davidson^™ Trucks.

Every Saturday, May 4–September 28, 2024
10am–4pm
*weather dependent

Harley-Davidson Museum

400 West Canal Street, Milwaukee, WI 53201

Free Model Year 2024 H-D^® Demo Rides powered by H-D^® Insurance – Get a Quote at: 800-909-7878 or insurance.harley-davidson.com.

Visit the Museum campus on Saturdays* from 10am–4pm to experience the fun and freedom of a Harley-Davidson motorcycle. *Last registration and ride go out at 3:30pm for a 20-minute ride route throughout the Menomonee Valley.

Visitors with their motorcycle endorsement will be able to choose from a dozen of the latest and greatest #FreedomMachines from Harley-Davidson, including Touring, Cruiser, Adventure Touring and Sportster models.

A pre-determined scenic route through the Menomonee Valley will give riders the chance to explore the Museum’s surrounding neighborhoods.

• Demo Rides will run 10am–4pm - weather dependent.
• Sign-up is on a first come first service basis.
• Riders and passengers must be at least 18 years of age.
• Riders must hold a valid license with a motorcycle endorsement.
• All riders and passengers must wear full riding gear including a helmet, eye protection, shirt, long pants and close toe shoes with heel strap.
• All riders and passengers must bring their own riding gear.

H-D Museum^™ 2024 Demo Fleet to Ride:
• CVO^™ Road Glide^® 2024
• Road Glide^® 2024
• Street Glide^® 2024
• Ultra Limited^® 2024
• Road King^® Special 2024
• Low Rider^® ST 2024
• Breakout^® 2024
• Street Bob^® 2024
• Heritage Classic 114 2024
• Fat Boy^® 2024
• Pan America^® 1250 Special 2024
• Sportster^® S 2024
• Nightster^® 2024

*If Saturday Demos are canceled due to rain we will post the notification on the H-D Museum Saturday Demos Facebook Event Page OR call the H-D Museum general line for confirmation at 877-436-8738.

Powered by: H-D^® Insurance / Rockford Fosgate^® & Dunlop^® Motorcycle Tires

Every Saturday, 5:30PM–8:30PM

See details

MOTOR® Bar & Restaurant

400 West Canal Street, Milwaukee, WI 53201

MOTOR^® Bar & Restaurant brings together three true American classics: bourbon, live blues music and all-you-can-eat BBQ. Due to limited capacity, reservations are strongly encouraged.

Call 414.287.2778 to make your reservation.

August 29–September 1

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Harley-Davidson Museum

400 West Canal Street, Milwaukee, WI 53201

Thursday Bike Night – Ladies Night
Thursday, August 29
Kick off your holiday weekend with a Bike Night built for the ladies. Join us for a night of sky-high hair and neon leg warmers as MIXTAPE, a radical ’80s cover band, goes totally tubular. Grab a cold one or some food outside on the plaza or enjoy the full menu inside MOTOR Bar & Restaurant.

H-D^® Factory Outlet Sale*
Thursday, August 29 – Saturday, August 31
Gear up for the fall riding season at our upcoming H-D^® Factory Outlet Sale. Snag unbeatable deals on Harley-Davidson merchandise and gear from Thursday to Saturday. The sale is conveniently located on the second floor in Rumble, and ample parking is available. Don’t miss out your chance to plus-up your fall wardrobe!

MKE Labor Day Weekend Challenge
Thursday, August 29 – Sunday, September 1
Enjoy Labor Day Weekend and ride to the iconic Harley-Davidson Museum. Visit at least five out of the seven area venues and dealerships – House of H-D, Wisconsin H-D, Milwaukee H-D, West Bend H-D, Uke's H-D, Suburban H-D, or the H-D Museum. Complete the challenge to earn your achievement and 500 M&L Points, marking your dedication to the MKE Labor Day Weekend Challenge.

BBQ & Blues
Saturday, August 31
Get ready to shake your money maker on Saturday night at our weekly BBQ & Blues session featuring Donna Woodall. Enjoy scorching-hot live blues music on our scenic patio along the Menomonee River while savoring delectable, smokey BBQ from MOTOR Bar & Restaurant. It’s the perfect pairing for the warm summer nights. And there’s no cover!

Big Unit Poker Run
Sunday, September 1
Finish off the fun by joining hundreds of riders for the Big Unit’s Poker Run to benefit Fisher House Wisconsin. Day-of registration opens at 8 a.m. and kickstands are up at 11 a.m. at the H-D Museum. Grab-and-go breakfast will be served that morning prior to ride launching. The ride concludes at Roc Ventures / LUXE Golf in Franklin with a concert headlined by Jackyl. Bill Michael’s fundraiser supports our military, veterans, first responders and their families in partnership with Fisher House Wisconsin.

*Valid only for onsite use in the H-D^® Factory Outlet at the H-D Museum on purchase of select, discontinued men’s and women’s Harley-Davidson^® Motor-Clothes^® merchandise and select official licensed products. Not valid for online purchases; not valid in the Harley-Davidson^® Shop at the H-D Museum. Prices as marked in the H-D^® Factory Outlet. Sale prices valid from Thursday, August 29, 2024 – Saturday, August 31, 2024. While supplies last. Offer not valid on previously purchased merchandise. Cannot be combined with any other offer, discount or promotion. Offer is subject to change without notice. Void where prohibited or restricted by law.