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Harley-Davidson Museum® 

Events

Not-To-Be-Missed Events

Experience the Harley-Davidson Museum® 

Upcoming Events

Whatever's on the calendar, it'll be a highlight. Count on it.
For a full listing of upcoming activities, visit our Facebook page.

THURSDAY BIKE NIGHT CONCERT SERIES

Every Thursday, May 1–September 25, 2025
5pm-9pm

Harley-Davidson Museum

400 West Canal Street, Milwaukee, WI 53201

All bikes unite every Thursday from 5pm–9pm at the Harley-Davidson Museum. Grab your bike. Join your fellow riders (and non-riders) for free live music from some of Milwaukee’s favorite bands, fun, drool-worthy rolling sculptures and outdoor food and beverage. All wheels welcome. All people welcome.

2025 Concert Series Schedule: 

  • 1-May – The Stephen Hull Experience (Blues)
  • 8-May – Joseph Huber (Bluegrass)
  • 15-May – Bootjack Road (Country)
  • 22-May – Cactus Bros. (Americana)
  • 29-May – Prime Country (Country)
  • 5-Jun – Betsy Ade & the Well-Known Strangers (Pop-Rock)
  • 12-Jun – Ten Feet Tall (Rock & Roll)
  • 19-Jun – Rust Belt (Southern Rock)
  • 26-Jun – Deadelijk (Grateful Dead Tribute Band)
  • 3-Jul – Indigo Canyon (Alternative)
  • 10-Jul – H-D Homecoming® Festival featuring Buckcherry along with Hippies & Cowboys and Sons of Sconnie
  • 17-Jul – Ladybird (Alternative Country)
  • 24-Jul – Rock Revolutionaries (Classic Rock)
  • 31-Jul – The Delta Routine & Well & Good – Reunion Tour (Rock)
  • 7-Aug – FallBack (High Energy Rock)
  • 14-Aug – Hearthfire (Irish Rock)
  • 21-Aug – Chris Haise Band (Alternative Indie Rock)
  • 28-Aug – Dandy Freling / Big Heart Kind Band (Americana)
  • 4-Sep – God’s Outlaw (Outlaw Country)
  • 11-Sep – Frank Martin Busch and the Name (Country)
  • 18-Sep – Whiskey of the Damned (Celtic Rock-Punk)
  • 25-Sep – Cigarette Break (Hip-Hop, R&B, Jazz)


Powered by: Rockford Fosgate® Motorcycle Audio, Twisted Tea® Hard Iced Tea, Dunlop® Motorcycle Tires, Harley-Davidson® Insurance, Wisconsin Lottery®, and Official Harley-Davidson™ Trucks.

BBQ & BLUES CONCERT SERIES

Every Saturday, 5:30PM–8:30PM

See details
MOTOR® Bar & Restaurant

400 West Canal Street, Milwaukee, WI 53201

MOTOR® Bar & Restaurant brings together three true American classics: bourbon, live blues music and all-you-can-eat BBQ. Due to limited capacity, reservations are strongly encouraged. 

Call 414.287.2778 to make your reservation.
Saturday Demo Ride Program

May 3 - September 27, 2025

Harley-Davidson Museum

400 West Canal Street, Milwaukee, WI 53201

Visit the Museum campus on Saturdays* from 10 AM to 4 PM to experience the fun and freedom of a Harley-Davidson motorcycle.  

Visitors with their motorcycle endorsement will be able to choose from a dozen of the latest and greatest motorcycles from Harley-Davidson, including Touring, Cruiser, Adventure Touring and Sportster models. 

A pre-determined scenic route through the Menomonee Valley will give riders the chance to explore the Museum’s surrounding neighborhoods. 

  • Demo Rides will run 10 AM to 4 PM - weather dependent. 
  • Sign-up is on a first come first service basis. 
  • Riders and passengers must be at least 18 years of age. 
  • Riders must hold a valid license with a motorcycle endorsement. 
  • All riders and passengers must wear full riding gear including a helmet, eye protection, shirt, long pants and close toe shoes with heel strap. 
  • All riders and passengers must bring their own riding gear. 

 

*If Saturday Demos are canceled due to rain we will post the notification on the H-D Museum Saturday Demos Facebook Event Page OR call the H-D Museum general line for confirmation at 877-436-8738

Powered by: H-D® Insurance Services, Rockford Fosgate® & Dunlop® Motorcycle Tires 

Father's Day

June 15, 2025

Harley-Davidson Museum

400 West Canal Street, Milwaukee, WI 53201

Treat Dad to the full Harley-Davidson experience — a Museum visit, a meal to remember, and a toast to the man of the hour.  

After Dad enjoys free admission to the Harley-Davidson Museum, keep the celebration going with lunch or dinner at MOTOR — where classic American dishes, cold drinks, and riverfront views make every bite better. 

Father’s Day Exclusive Offer: 
When Dad purchases any appetizer or entrée, he’ll receive one FREE beverage* from the following: 

  • MOTOR Old Fashioned
  • Stone Delicious IPA
  • Harley-Davidson® Road King™ Non-Alcoholic Pilsner
  • Fountain Soda

 

*Offer valid only with food purchase. One beverage per dad. 

MOTOR Hours: 11 a.m. – Close 
Reservations strongly encouraged.

Wild Ones Vintage Motorcycle Rally

June 21, 2025

Harley-Davidson Museum

400 West Canal Street, Milwaukee, WI 53201

Step back in time and celebrate Harley-Davidson’s legendary motorcycle heritage with a vintage  motorcycle rally at the H-D Museum! In partnership with The Knucklehead Company’s Annual Reunion, this unforgettable event features an antique motorcycle ride-in show and exciting activities hosted by the AMCA Badger Heritage Chapter. Best of all, every dollar raised supports the Make-A-Wish Foundation of Wisconsin.  

Enjoy live music, delicious food, refreshing beverages, and a day full of classic motorcycles and community spirit. Don’t miss this celebration of history, bikes, and giving back! 

Powered by: Rockford Fosgate®, Twisted Tea®, Dunlop® Motorcycle Tires, H-D® Insurance Services, Wisconsin Lottery®, and Official Harley-Davidson Trucks. 

Lolo Blvd Custom Car & Bike Show

June 22, 2025

Harley-Davidson Museum

400 West Canal Street, Milwaukee, WI 53201

It’s back and better than ever! The LoLo Blvd Custom Car and Bike Show returns to the Harley-Davidson Museum campus on Sunday, June 22. Stroll through an impressive display of lowriders, bikes, and jaw-dropping custom creations. From sleek designs to one-of-a-kind builds, this event is a feast for the eyes and a celebration of creativity. Don’t miss this unforgettable day of automotive artistry and community vibes! 

Powered by: Rockford Fosgate®, Twisted Tea®, Dunlop® Motorcycle Tires, H-D® Insurance Services, Wisconsin Lottery®, and Official Harley-Davidson Trucks. 

Buckcherry at the H-D Museum 

July 10, 2025

Harley-Davidson Museum

400 West Canal Street, Milwaukee, WI 53201

Get ready to rock as the 2025 Harley-Davidson Homecoming Festival officially kicks off with a high-energy, free opening concert from Buckcherry at the H-D Museum on Thursday, July 10! 

The platinum-selling rock powerhouse known for their electrifying live performances and hard-hitting hits will take the Rockford Fosgate® Stage at 9:30 PM. Buckcherry will bring their signature high-octane sound—setting the stage for an epic Homecoming weekend of music and motorcycles. ​

With over 4 million albums sold, Buckcherry has solidified their place in rock history, sharing stages with legendary acts like KISS, AC/DC, and Guns N’ Roses. Their ninth studio album, HELLBOUND, marks an incredible 22 years since their debut self-titled release. From chart-topping anthems to gold and platinum records, Buckcherry’s music has resonated with millions of fans worldwide, making them the perfect band to launch this year’s Homecoming Festival​

For more information on the full festival lineup and event details, visit hdhomecoming.com.

Harley-Davidson Homecoming™ Festival at the H-D Museum

July 10-13, 2025

Harley-Davidson Museum

400 West Canal Street, Milwaukee, WI 53201

Get ready to kick off Homecoming in the most epic way possible—at the H-D Museum! Thursday night’s Bike Night sets the stage with the Opening Ceremony and a free live concert to launch a weekend packed with excitement. From immersive exhibits that dive deep into Harley-Davidson's history to celebrating the thrill of today’s two-wheeled lifestyle, the museum campus is buzzing with action. Check out the 2025 H-D® motorcycle showroom, custom bike shows, daily live music, shopping, food, drinks, and so much more. Don’t forget to swing by for H-D® Member Check-In and snag your tickets for a museum tour—this is your chance to experience the only Harley-Davidson Museum® in the world!

Book an event

rent our 1903 event space

With an awe-inspiring design, the Harley-Davidson Museum is set among 20 acres in downtown Milwaukee and is surrounded on three sides by the Menomonee River.