Let's Ride

More than building machines, Harley-Davidson stands for the timeless pursuit of adventure. Let’s ride to rediscover adventure and experience new ways to connect with your riding community, discover new riding experiences, and ride epic rides. 

Win a Low Rider S
Win a Custom 2020 Low Rider S
This custom Low Rider S pays homage to the iconic 1981 FXB Sturgis motorcycle celebrating how the culture and community of motorcycle rallies has impacted Harley-Davidson motorcycle designs. Although we won’t be riding in Sturgis this year, one winner will have the perfect ride for 2021’s Sturgis Motorcycle Rally. 

You’re Invited to the Let’s Ride Challenge

Download the app to join the challenge for your chance to win a custom 2020 Low Rider® S motorcycle. The more miles you ride, the more entries you'll receive to win.  Enter the challenge today.

It's time to create your own epic weekend

Part of the fun of riding is experiencing the unexpected...the sights, the sounds, and the people you meet. But you need a plan, right? Map it out with the Ride Planner.

Plan your ride
Inspirational Iconic Rides
Located in the Great Smoky Mountains near the TN/NC state line, some consider this part of U.S. 129 the ultimate thrill ride with 318 curves in 11 miles.
Includes Beartooth Highway starting in Red Lodge, MT. Spectacular scenic drive over Beartooth Pass en route to Yellowstone National Park.
Paralleling a coastal barrier island and the Atlantic coast, this Byway offers breathtaking views of the Atlantic. Taste the mix of native and colonial history at sites like St. Augustine, the nation's oldest continually occupied European settlement.
It's time to ride. What are you waiting for?
Iconic Sturgis Rides
Departing Spearfish, SD ride the famous Spearfish Canyon Scenic Byway on your way to Deadwood Harley-Davidson. Optional stop at Roughlock Falls.
Leaving Keystone, SD you will ride up to Mount Rushmore National Memorial, continuing on you will ride around the back side of the Memorial on your way to see Crazy Horse Memorial.
Leaving from Pappy Hoel Campground home of the HOG Check In, head through Alzada, MT to Devil's Tower National Monument. Return via Hulett, WY to the Sturgis, SD Community Center.