attend harley-davidson events
Earn points for checking in at events throughout the year.
Harley-Davidson Membership
Learn about Points
With the new Harley-Davidson Membership program, you’ll get rewarded for purchases made on H-D.com and at participating dealerships.
How it Works
Earn Points
You earn points through community engagement and by making purchases online or in participating dealerships.
500 points = $5
The more points you accumulate, the more rewards you earn.
Redeem Online or in Dealer
Redeem your H-D rewards online at h-d.com or in-store at participating dealerships.
Ways to Earn
COMMUNITY PARTICIPATION
Earn points for engaging with the H-D community by creating a profile, completing challenges, joining groups and attending events.
DEALER CHECK-INS
Earn points for your first visit at dealerships across the nation.
apparel and riding gear purchases
Earn points for purchases of apparel, riding gear and other licensed products online at H-D.com or at a dealership.
parts and accessories purchases
Earn points for purchases of original H-D parts and accessories online at H-D.com or at a dealership.
maintenance and dealership services
Earn points for services completed at participating H-D dealerships.
All about points
reward redemption
Members can redeem reward points for purchases at H-D.com and in-store at participating dealers on the H-D app. Points will be redeemable for any apparel & licensing product, part & accessory product, and service orders.
reward details
$5 rewards will be earned after accumulating 500 points. Unlock additional $5 rewards every time you reach 500 total points.
additional information
Rewards cannot be redeemed for cash, gift cards, or maintenance related plans. Upon return of an item purchased with a rewards voucher in a dealership, the dealer will reimburse the member for the voucher value via store credit or another method, at their discretion. Upon returning an item purchased with a rewards voucher on H-D.com, the points will be credited back to your account.
Frequently Asked Questions
Members can earn points through eligible purchases in dealerships or online, through H-D Rewards for engagement activities, and by transferring points from the H-D Visa program.
You cannot earn points on bike purchases or finance and insurance products, but you can earn for service on your bike.
Under the H-D Membership program, members earn engagement points for community participation activities such as checking into events, organizing ride events, completing challenges, and engaging with other members online.
In-store experiences are an important part of the Membership program. Members can earn points by checking in at a dealership, purchasing eligible products, and obtaining service at dealerships.
Rewards points can be redeemed at participating dealerships via the wallet on the H-D App or through the harley-davison.com eCommerce platform. Each point will be worth $0.01. H-D Rewards will be redeemed using rewards vouchers. The value of a reward voucher will be fixed at $5.00 or the equivalent of 500 points. All members will unlock an additional voucher every time they reach a total of 500 points on their wallet.
To view your points balance, go to the H-D App, click on your profile, then click on your digital membership card. To view on H-D.com, go to your profile, then click on the membership tab.
To see your points that are expiring, you can click the tool tip next to your points balance on the app, or under "About My Points" on H-D.com. Points expire after 18 months in H-D Membership, unless you have upgraded to an Access Pass, Rider Pass or Harley Owners Group membership.
Please allow up to 72 hours after a transaction for points to be added to your balance. If you are having trouble with points or your membership account, you can reach our Member Services Center at 800-258-2464.