Get 3.99% APR and $0 down on select new 2023 and 2022 Harley-Davidson® models31 See Offer Details.
Up to $2,500 trade-in credit32 or up to $1,500 cash back33 on select Touring and Adventure Touring Models for a limited time only. See Details.
Free Shipping Over $50
Free Shipping Over $50
H-D Membership - Earn points on Every Purchase - Join for Free
Harley-Davidson Factory Tour Centers (PA & WI) are CLOSED until 2024. The H-D Museum in Milwaukee, WI is OPEN!
See you in Milwaukee at next year’s Homecoming Festival!
Ready to Ride? Let us sweeten the deal. See Available Offers.
Take $100 off Riding Academy and get H-D Membership points to spend! Learn More.
See you next year! Save the date: September 3–8, 2024

Harley-Davidson Membership

Learn about Points

With the new Harley-Davidson Membership program, you’ll get rewarded for purchases made on and at participating dealerships.

How it Works
Ways to Earn

Earn points for checking in at events throughout the year.

Earn points for engaging with the H-D community by creating a profile, completing challenges, joining groups and attending events.

Earn points for your first visit at dealerships across the nation.

Earn points for purchases of apparel, riding gear and other licensed products online at or at a dealership.

Earn points for purchases of original H-D parts and accessories online at or at a dealership.

Earn points for services completed at participating H-D dealerships.

All about points

reward redemption

Members can redeem reward points for purchases at and in-store at participating dealers on the H-D app. Points will be redeemable for any apparel & licensing product, part & accessory product, and service orders.

reward details

$5 rewards will be earned after accumulating 500 points. Unlock additional $5 rewards every time you reach 500 total points.

additional information

Rewards cannot be redeemed for cash, gift cards, or maintenance related plans. Upon return of an item purchased with rewards, the points will be credited back to your account.

earn more with passes 

Upgrading your membership offers additional points per dollar spent, with your H-D Visa® card providing the maximum earning potential.

Earn More with Your H-D Visa® Card

Accelerate points earned on qualifying purchases.

Frequently Asked Questions

Members can earn points through eligible purchases in dealerships or online, through H-D Rewards for engagement activities, and by transferring points from the H-D Visa program.

You cannot earn points on bike purchases or finance and insurance products, but you can earn for service on your bike.

Under the H-D Membership program, members earn engagement points for community participation activities such as checking into events, organizing ride events, completing challenges, and engaging with other members online.

In-store experiences are an important part of the Membership program. Members can earn points by checking in at a dealership, purchasing eligible products, and obtaining service at dealerships.

Rewards points can be redeemed at participating dealerships via the wallet on the H-D App or through the eCommerce platform. Each point will be worth $0.01. H-D Rewards will be redeemed using rewards vouchers. The value of a reward voucher will be fixed at $5.00 or the equivalent of 500 points. All members will unlock an additional voucher every time they reach a total of 500 points on their wallet.

To view your points balance, go to the H-D App, click on your profile, then click on your digital membership card. To view on, go to your profile, then click on the membership tab.

To see your points that are expiring, you can click the tool tip next to your points balance on the app, or under "About My Points" on Points expire after 18 months in H-D Membership, unless you have upgraded to an Access Pass, Rider Pass or Harley Owners Group membership.

Please allow up to 72 hours after a transaction for points to be added to your balance. If you are having trouble with points or your membership account, you can reach our Member Services Center at 800-258-2464.