H-D Membership

Community is at the heart of Harley-Davidson Membership. The program is designed to facilitate authentic connections throughout the motorcycle community. Our app’s social functionality was created to allow members to see and be inspired by the epic experiences of others, connect and discuss their passion for riding, and ultimately get out there and ride together.

Yes! H-D Membership is free to join and allows you to earn and redeem points, as well as participate in the motorcycle community via the H-D App. If you want to upgrade your membership, there are multiple options to customize your experience.

Members earn points for purchasing H-D products and services, and for engaging with the membership community: checking in at dealerships, attending events and more. Earned points can be redeemed for H-D merchandise online or at a participating dealership. Members who also earn points with H-D™ Visa® can maximize their points by combining their H-D Membership points with their H-D™ Visa® points. Members also gain exclusive access to partner benefits, such as special discounts and product access at national partners.



H-D Membership is currently open to U.S. residents only — we’ll be sure to let you know when H-D Membership becomes available globally.

Yes! There is a new loyalty point component of H-D Membership. Members earn points for purchases of eligible products online at H-D.com, purchasing eligible H-D merchandise or service at participating dealerships, or by participating in engagement activities that Harley-Davidson sponsors.

Members can leverage new digital and social tools in the newly redesigned H-D App, specially built for enthusiasts to create and amplify connections with others in the community. Membership enables users to share experiences, learn from each other and get out there together, using ride matching, member groups, ride recording and other tools to engage on and off the road.

Absolutely! Swing by your local participating dealer or call our Member Services Center at 800-258-2464, M-F, 8:30AM-5PM Central Time. We’ll help make sure you’re getting the most out of your current membership and explain all the options for upgrading.

Not yet—we’ll be sure to let you know when H-D Membership becomes available globally.

There are strict moderation guidelines in place for any content posted on the App, with enforcement tools in place to ensure members and dealerships engage in ways that promote safety within the community.