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March 6-13, 2021 | Daytona Beach, Florida, USA

Daytona Bike Week

Get Rally Ready
Harley-Davidson is the official motorcycle of the 80th Anniversary of Daytona Bike Week. We encourage our Harley-Davidson community to ride free and ride safe. Enjoy a self-guided experience at Daytona International Speedway and visit our local dealers for demo rides.
Location & Date
Daytona Beach, Florida (USA)
March 6-13, 2021
Daytona Bike Week Sweeps
Let’s Ride Instant Win & Sweepstakes
To celebrate the kickoff of riding season, and to support riders finding their own adventure on two-wheels, we're giving you the chance to win a custom Harley-Davidson motorcycle, riding gear or other great prizes. 
Rider on a Harley Davidson motorcycle riding in desert
Rider on a Harley Davidson motorcycle riding in desert

Take a Demo Ride at a participating area dealership

Be the first to take a demo ride on the new 2021 motorcycles at a local dealership. Our dealers are taking extra precautions to ensure your safety. You'll experience contactless registration, routine bike cleaning, and social distancing. You just need to enjoy the ride.

Dates: March 4-14 
Address: 8909 Baymeadows Rd, Jacksonville, FL

Dates: March 4-14
Address: 380 Outlaw Mall Blvd, St. Augustine, FL


Dates: March 5-8
Address: 1637 US-1, Ormond Beach, FL

HOG member check in is located at Destination Daytona on the 2nd floor inside the dealership. Open March 6-13, 9:00am - 5:00pm

Dates: March 11-13
Adress: 1899 FL-44, New Smyrna Beach, FL
Dates: March 4-14
Address: 2405 S Hopkins Ave, Titusville, FL
Dates: March 4-14
Address: 3770 37th St, Orlando, FL
Dates: March 4-14
Address: 620 Hickman Cir, Sanford, FL 
Dates: March 4-14 
Address: 1440 Sportsman Ln NE, Palm Bay, FL

Visit these Daytona area dealers to ride the new 2021 Harley-Davidson motorcycles. 

Download Daytona Dealership Location List

Download the Harley-Davidson™ App

Make the most of your time in Daytona by downloading the Harley-Davidson™ App. Stay updated on the lineup of H-D demos at local dealerships, find local rides and easily check-in at the H.O.G.® tent located at Destination Daytona in Ormond Beach.

2 Riders on a Harley Davidson motorcycle riding on a highway
Bike Week Park and Ride Locations
Need a place to store your trailer for Daytona Bike Week? Select H-D® dealers are offering riders trailer storage. Park it free of charge and ride into Daytona worry-free. Stop in. Unload. Ride out! Contact a participating H-D® dealer below for more information.
Daytona merch
Daytona Bike Week Offical Mechandise
Get your official 80th Anniversary Daytona Bike week gear!
Plan for this event
  • Pack items that have more than one use. A multi-tool is handier than a basic pocket knife.
  • Pack all your cold weather and raingear no matter what time of year it is.
  • Lightweight synthetic clothing – such as T-shirts and underwear – can be washed in a hotel sink and dried overnight (cotton fabrics take too long to dry in this manner).
  • On long trips, consider bringing your rattiest underwear (or other clothing), then just throw it away when you're done with it!
  • Plastic bags make great boot liners if you forgot your gaiters. If you forgot your rain gloves, rubber dishwashing gloves make great, inexpensive substitutes.
  • A small towel can be wrapped around your neck during a rainstorm to keep water from running down your back – and doubles as a shop rag.
  • Don't fold your clothes – roll them. They take up less space that way.
  • Zipper-lock plastic bags of various sizes can be extremely useful for organizing items in saddlebags and duffle bags. They can make it easier to find and retrieve particular items without unpacking your entire motorcycle. Use the one-gallon size to pack one day's worth of clothes – jeans, undergarments, and shirt. This makes it easier to unpack just what you need.
  • When traveling with other riders, conserve space by comparing packing lists and eliminating duplicate items.
  • When traveling (two-up) with a partner, ask yourself questions such as: "Can we share a tube of toothpaste?" or "Can I get by using her shampoo for a week?"
  • Few things are as easy to pack as money or credit cards. If you're struggling with whether or not to bring a particular item, consider simply buying it on the road if you need it.
  • If you watch the ounces, the pounds will take care of themselves. When possible, lighter is better.
  • Check the cargo weight limits of your bike - as well as the bags and racks - and adjust tire pressure and suspension accordingly.
  • When loading your bike, keep as much weight as possible close to the bike's center of gravity. That means low and toward the tank, distributed evenly from side to side.
  • Before you begin your trip, make sure to review all local motorcycle laws for the states you'll be traveling in. LEARN MORE
  • A day or two before you leave, do a dry run. Pack the bike and go for a short ride, then adjust the load as needed.
  • If you're camping, set up your tent once or twice before you leave (and don't forget to waterproof it). Practice setting it up in the dark.
  • With your bike loaded for your road trip, check your headlamp to make sure it’s properly aimed.
HOG member check in is located at Destination Daytona on the 2nd floor inside the dealership. Open March 6-13, 9:00am - 5:00pm
Getting there is half the fun
A backroads ride through mostly rural Georgia and Florida on the way to Daytona Beach. Florida highlights include Ocala National Forest; Angels Dining Car in Palatka, FL, the state's oldest diner; a bit of the Atlantic coastline approaching Daytona Beach; Main St. and the Daytona Int'l Speedway.
Ride along the Gulf Coast on the way to Daytona Beach on the Atlantic Coast. Highlights include Cedar Key, FL (try Tony's Seafood for chowder); smallest police station in Carrabelle, FL; Ocala Nat'l Forest; Palatka FL (the "City of Murals" and home of Florida's oldest diner).
Get ready to ride
Express the rider inside on and off the bike with genuine H-D riding and casual gear. 
Show the world who you ride with. Get all your H-D riding and casual gear here. 
Customize your ride with over 10,000 authentic H-D parts and accessories