Daytona Beach, Florida
Join us down south at the 84th year of this world-famous bike week. Featuring live entertainment, races, bike shows, demo rides, and more.
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Limited Time Winter Warranty Extension27 See Offer Details
Harley Owners Group & Passenger members earn 4 points / $1. Join Now or Sign In.
Powertrain Operations Plant Tours now available! Buy Tickets
2023 Model Year Event. Learn more.
Ready to Ride? Let us sweeten the deal. See Available Offers.
Ready to Ride? Let us sweeten the deal. See Available Offers.
Dealer Demo Ride Events Now Through October! Learn More.
Test ride a new motorcycle, get an exclusive H-D® T-shirt47
Ride the miles, earn the rewards, and raise money for heroes.30 Learn More
H.O.G. members get free museum entry + a gift for joining/renewing at the museum
Medulin, Croatia
All roads lead to northern Croatia for 2025’s Annual European Harley Owners Group Rally. Taking place in Medulin, an oasis of beauty on the Adriatic shoreline, a stone’s throw from the ancient and popular holiday destination of Pula. Entry to the event will be completely free for all riders.
Milwaukee, Wisconsin
In 2025, join thousands of enthusiasts from around the world for an unforgettable four-day festival jam-packed with music, events and activities.
Sturgis, South Dakota
The mother of motorcycle rallies is back for its 85th year. Celebrate the legendary rally with Harley-Davidson August 2025.
Lake Faak, Austria
Experience Austria’s beautiful Lake Faak in September for the once-a-year event that brings together riders from around the world for one of a kind events, demos, and builds.
More Motorcycle Rallies & Events
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©2025 H-D or its affiliates. HARLEY-DAVIDSON, HARLEY, H-D, and the Bar and Shield Logo are among the trademarks of Harley-Davidson Motor Company, Inc. Third-party trademarks are the property of their respective owners.
Disclaimers
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Recommended 91 octane (95 RON) or higher fuel (R+M)/2.
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Values shown are nominal. Performance may vary by country and region.
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Standard and optional fuel systems may vary by country.
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See motorcycle owner’s manual for complete details.
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Estimated from fuel economy tests on a sample motorcycle from the corresponding family conducted by Harley-Davidson under ideal laboratory conditions. Not all motorcycle models undergo fuel economy testing. Fuel economy and mileage may vary among motorcycle models within a family. Your mileage may vary depending on your personal riding habits, weather conditions, trip length, vehicle condition and vehicle configuration and other conditions. Break-in mileage may vary.
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Prices listed are the Manufacturer’s Suggested Retail Prices for base models. Options such as color are available at additional cost. Prices exclude tax, title, licensing, registration fees, destination charges, surcharges (attributable to raw materials costs in the product supply chain), added accessories, and additional dealer charges, if any, and are subject to change. Harley-Davidson reimburses dealers for performing manufacturer-specified pre-delivery inspection and setup tasks. Dealer prices may vary.
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Measurement reflects 180 lb. (81.7 kg) operator weight.
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North America security system includes immobilizer; outside North America the security system includes immobilizer and siren.
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Standard and optional wheels may vary by country and region.
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Financing Offer available only on new 2024 Harley-Davidson® Ultra Limited® and 2024 Road Glide® 3 motorcycles financed through Eaglemark Savings Bank (ESB) and is subject to credit approval. Not all applicants will qualify. 1.49% APR offer is available only to high credit tier customers at ESB and only for a 48-month term. The APR may vary based on the applicant’s past credit performance and the term of the loan. For example, a 2024 Ultra Limited® model in Billiard Gray with an MSRP of $32,499, no down payment and amount financed of $32,499, 48-month repayment term, and 1.49% APR results in monthly payments of $697.86. Also, for example, a 2024 Road Glide® 3 model in Atlas Silver Metallic with an MSRP of $35,999, no down payment and amount financed of $35,999, 48-month repayment term, and 1.49% APR results in monthly payments of $773.02. In these examples, customer is responsible for applicable taxes, title, licensing fees and any other fees or charges at the time of sale. APR is calculated according to the simple interest method. Not valid in conjunction with other offers. This Financing Offer is valid during the period of January 30, 2025 - March 31, 2025. Other terms, conditions, and limitations may apply. Dealer participation may vary. Financing offer is subject to change or cancellation at anytime.
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Financing Offer available for Used Harley‑Davidson® motorcycles financed through Eaglemark Savings Bank (ESB) and is subject to credit approval. Not all applicants will qualify. 7.29% APR offer is available on Used Harley‑Davidson® motorcycles to high credit tier customers at ESB and only for up to a 60 month term. The APR may vary based on the applicant’s past credit performance and the term of the loan. For example, a 2023 Softail® Standard motorcycle in Vivid Black with a sale price of $14,399, no down payment and amount financed of $14,399, 60 month repayment term, and 7.29% APR results in monthly payments of $287.09. In this example, customer is responsible for applicable taxes, title, licensing fees and any other fees or charges at the time of sale. APR is calculated according to the simple interest method. Not valid in conjunction with other offers. Other terms, conditions, and limitations may apply. Dealer participation may vary. Financing offer is subject to change or cancellation at any time. See your Harley‑Davidson® Dealership for details.
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$0 Down and as Low as 3.99% APR
*Financing Offer available only on select, untitled 2022 and 2023 Harley-Davidson® Grand American Touring, Adventure Touring, Trike, CVO™, Softail® and Custom motorcycles financed through Eaglemark Savings Bank and is subject to credit approval. Touring models Road King® Special and Electra Glide® Highway King are excluded. Harley-Davidson® Anniversary and Icons Motorcycle Collection are excluded. Not all applicants will qualify as the Annual Percentage Rate (APR) will vary based on the applicant’s past credit performance and the term of the loan. Financing offer is available only for up to a 60-month term. For example, a 2023 Street Glide® Special motorcycle in Bright Billiard Blue/Billiard Gray with Chrome Finish and an MSRP of $29,499, no down payment and amount financed of $29,499, 60-month repayment term, and 3.99% APR results in monthly payments of $543.14. In this example, customer is responsible for applicable taxes, title, licensing fees and any other fees or charges at the time of sale. APR is calculated according to the simple interest method. Not valid in conjunction with other offers. Customer must take delivery by October 31, 2024. This Financing Offer is valid during the period of August 27, 2024, to October 31, 2024. Other terms, conditions, and limitations may apply. Dealer participation may vary. Financing offer is subject to change or cancellation at anytime. See your Harley-Davidson® Dealership for details.CUSTOMIZATION CREDIT
**Up to $2,000 incentive valid for in-dealership purchase of Genuine Harley-Davidson® Parts & Accessories and/or Apparel & Licensed merchandise in connection with the purchase of select Grand American Touring, Trike and Softail motorcycles valid at participating Harley-Davidson® dealerships within the U.S. including Alaska and Hawaii. Offer valid toward the purchase of select new, untitled 2022 or 2023 Harley-Davidson® Grand American Touring, Trike and Softail motorcycles available and in stock at participating H-D® dealers between August 27, 2024 and October 31, 2024. Offer may not be available in all states. Touring models Road King® Special, Road Glide®, Street Glide® and Electra Glide® Highway King are excluded. Harley-Davidson® Anniversary, CVO™, Icons Motorcycle Collection and Police Duty Motorcycles are excluded. Offer cannot be redeemed for cash or cash equivalent. Offer is subject to change at any time without notice. Void where prohibited or restricted by law. Dealer participation may vary. Additional restrictions apply, see your Harley-Davidson® Dealership for details. -
Financing Offer available only on new Harley-Davidson® motorcycles financed through Eaglemark Savings Bank (ESB) and is subject to credit approval. Not all applicants will qualify. This 11.84% offer is available on new Harley Davidson® motorcycles to high credit tier customers at ESB and only for up to an 84-month term. The APR may vary based on the applicant’s past credit performance and the term of the loan. For example, a 2024 Pan America® 1250 Special motorcycle in Billiard Gray with an MSRP of $19,999, 10% down payment and amount financed of $17,999.10, 84-month repayment term, and 11.84% APR results in monthly payments of $316.20. In this example, customer is responsible for applicable taxes, title, licensing fees and any other fees or charges at the time of sale. APR is calculated according to the simple interest method. Not valid in conjunction with other offers. Other terms, conditions, and limitations may apply. Dealer participation may vary. Financing offer is subject to change or cancellation at any time. See your Harley-Davidson® Dealership for details.
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Financing Offer available only on new Harley-Davidson® motorcycles financed through Eaglemark Savings Bank (ESB) and is subject to credit approval. Not all applicants will qualify. This 12.74% offer is available on new Harley Davidson® motorcycles to high credit tier customers at ESB and only for up to a 96-month term. The APR may vary based on the applicant’s past credit performance and the term of the loan. For example, a 2024 Street Glide® motorcycle in Billiard Gray with an MSRP of $25,999, 10% down payment and amount financed of $23,399.10, 96-month repayment term, and 12.74% APR results in monthly payments of $389.88. In this example, customer is responsible for applicable taxes, title, licensing fees and any other fees or charges at the time of sale. APR is calculated according to the simple interest method. Not valid in conjunction with other offers. Other terms, conditions, and limitations may apply. Dealer participation may vary. Financing offer is subject to change or cancellation at any time. See your Harley-Davidson® Dealership for details.
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Prices listed are the Manufacturer’s Suggested Retail Prices (MSRP). MSRP excludes tax, title, licensing, registration fees, destination charges (including freight, handling and processing), surcharges (attributable to raw materials cost in the product supply chain), dealer-added accessories and installation, and additional dealer charges, if any. Harley-Davidson charges dealers for destination charges (including freight, handling and processing) and may make a profit on those charges. Harley-Davidson reimburses dealers for performing manufacturer-specified pre-delivery inspection and setup tasks. Dealer prices may vary.
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Financing Offer available only on new Harley‑Davidson® motorcycles financed through Eaglemark Savings Bank (ESB) and is subject to credit approval. Not all applicants will qualify. 5.99% APR offer is available only to high credit tier customers who have completed a Riding Academy, Skilled Riders, MSF or other state accredited course within 180 days of application date and only for up to a 60 month term. The APR may vary based on the applicant’s past credit performance and the term of the loan. For example, a 2025 Heritage Classic motorcycle in Billard Gray with an MSRP of $22,999, 10% down payment and amount financed of $20,699.10, 60 month repayment term, and 5.99% APR results in monthly payments of $400.08. In this example, customer is responsible for applicable taxes, title, licensing fees and any other fees or charges at the time of sale. APR is calculated according to the simple interest method. Not valid in conjunction with other offers. Other terms, conditions, and limitations may apply. Dealer participation may vary. Financing offer is subject to change or cancellation at anytime. See your Harley-Davidson® Dealership for details.
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Financing Offer available only on used Harley‑Davidson motorcycles financed through Eaglemark Savings Bank (ESB) and is subject to credit approval. Not all applicants will qualify. 6.64% APR offer is available only to high credit tier customers who have completed a Riding Academy, Skilled Riders, MSF or other state accredited course within 180 days of application date and only for up to a 60 month term. The APR may vary based on the applicant's past credit performance and the term of the loan. For example, a 2023 Softail Standard motorcycle in Vivid Black with a sale price of $14,399, no down payment and amount financed of $14,399, 60 month repayment term, and 6.64% APR results in monthly payments of $282.68. In this example, customer is responsible for applicable taxes, title, licensing fees and any other fees or charges at the time of sale. APR is calculated according to the simple interest method. Not valid in conjunction with other offers. Other terms, conditions, and limitations may apply. Dealer participation may vary. Financing offer is subject to change or cancellation at anytime. See your Harley-Davidson® Dealership for details.
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Visit H-DVisa.com for details. The creditor and issuer of the Harley‑Davidson® Visa® card is U.S. Bank National Association, pursuant to a license from Visa U.S.A. Inc.
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Financing offer available only to Active United States Military personnel and only on Harley‑Davidson® motorcycles financed through Eaglemark Savings Bank and is subject to credit approval. Not all applicants will qualify. No Money Down offer is available only to well-qualified credit tier applicants. 8.54% APR offer is available only to the highest credit tier applicants and only for up to 60 months term. The APR and down payment may vary based on the applicant’s past credit performance and the term of the loan. For example, a 2023 Street Bob® motorcycle in Billard Gray with an MSRP of $17,199, no down payment and amount financed of $17,199, 60 month repayment term and 8.54% APR results in monthly payments of $353.20. In this example, customer is responsible for applicable taxes, title, licensing fees and any other fees or charges at the time of sale. APR is calculated according to the simple interest method. Not valid in conjunction with other offers. Other terms, conditions and limitations may apply. Financing offer is subject to change or cancellation at any time. See your Harley‑Davidson® Dealership for details. Active Military includes: United States Army, Navy, Marine, Air Force, Coast Guard, National Guard and Reserves.
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Financing Offer available only on new Harley-Davidson® motorcycles financed through Eaglemark Savings Bank (ESB) and is subject to credit approval. Not all applicants will qualify. This 11.14% offer is available on new Harley Davidson® motorcycles to high credit tier customers at ESB and only for up to an 84-month term. The APR may vary based on the applicant’s past credit performance and the term of the loan. For example, a 2025 Nightster® motorcycle in Billiard Gray with an MSRP of $9,999 a 10% down payment and amount financed of $8,999.10, 84-month repayment term, and 11.14% APR results in monthly payments of $154.75. In this example, customer is responsible for applicable taxes, title, licensing fees and any other fees or charges at the time of sale. APR is calculated according to the simple interest method. Not valid in conjunction with other offers. Other terms, conditions, and limitations may apply. Dealer participation may vary. Financing offer is subject to change or cancellation at any time. See your Harley-Davidson® Dealership for details.
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Financing Offer available only on new 2024 Street Bob® 114 Harley-Davidson® motorcycles financed through Eaglemark Savings Bank (ESB) and is subject to credit approval. Not all applicants will qualify. 4.35% APR offer is available only to high credit tier customers at ESB and only for a 48-month term. The APR may vary based on the applicant’s past credit performance and the term of the loan. For example, a 2024 Street Bob® 114 motorcycle in Billiard Gray with an MSRP of $16,999, 10% down payment and amount financed of $15,299.10, 48-month repayment term, and 4.35% APR results in 47 monthly payments of $188.72 and a 48th balloon payment of $8,514.41. In this example, customer is responsible for applicable taxes, title, licensing fees and any other fees or charges at the time of sale. APR is calculated according to the simple interest method. Not valid in conjunction with other offers. This Financing Offer is valid during the period of January 2, 2025 - March 31, 2025. Other terms, conditions, and limitations may apply. Dealer participation may vary. Financing offer is subject to change or cancellation at anytime.
Handlebar height is regulated in many locations. Check local laws to ensure your motorcycle meets applicable regulations.
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Financing Offer available only on new Harley-Davidson® motorcycles financed through Eaglemark Savings Bank (ESB) and is subject to credit approval. Not all applicants will qualify. This 12.14% offer is available on new Harley Davidson® motorcycles to high credit tier customers at ESB and only for up to an 96-month term. The APR may vary based on the applicant’s past credit performance and the term of the loan. For example, a 2025 Street Glide® motorcycle in Billiard Gray with an MSRP of $27,749, a 10% down payment and amount financed of $24,974.10, 96-month repayment term, and 12.14% APR results in monthly payments of $407.82. In this example, customer is responsible for applicable taxes, title, licensing fees and any other fees or charges at the time of sale. APR is calculated according to the simple interest method. Not valid in conjunction with other offers. Other terms, conditions, and limitations may apply. Dealer participation may vary. Financing offer is subject to change or cancellation at any time. See your Harley-Davidson® Dealership for details.
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Financing Offer available only on select, untitled 2024 Harley-Davidson® Grand American Touring, Adventure Touring, Trike, CVO™, Softail® and Custom motorcycles financed through Eaglemark Savings Bank and is subject to credit approval. Harley-Davidson® Icons Motorcycle Collection are excluded. Not all applicants will qualify as the Annual Percentage Rate (APR) will vary based on the applicant’s past credit performance and the term of the loan. Financing offer is available only for up to a 60-month term. For example, a 2024 Street Glide® motorcycle in Whiskey Fire Red with Chrome Trim and an MSRP of $26,849, no down payment and amount financed of $26,849, 60-month repayment term, and 3.99% APR results in monthly payments of $494.34. In this example, customer is responsible for applicable taxes, title, licensing fees and any other fees or charges at the time of sale. APR is calculated according to the simple interest method. Not valid in conjunction with other offers. Customer must take delivery by October 31, 2024. This Financing Offer is valid during the period of August 27, 2024 to October 31, 2024. Other terms, conditions, and limitations may apply. Dealer participation may vary. Financing offer is subject to change or cancellation at anytime. See your Harley-Davidson® Dealership for details.
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Prices listed are the Manufacturer’s Suggested Retail Prices for base models. Options such as color are available at additional cost. Prices exclude tax, title, licensing, registration fees, destination charges, surcharges (attributable to raw materials costs in the production supply chain), added accessories, and additional dealer charges, if any, and are subject to change. Harley-Davidson reimburses dealers for performing manufacturer-specified pre-delivery inspection and setup tasks. Dealer prices may vary.
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Financing Offer available only on new Harley-Davidson® Nightster® motorcycles financed through Eaglemark Savings Bank (ESB) and is subject to credit approval. Not all applicants will qualify. 5.99% APR offer is available only to high credit tier customers who have completed a Riding Academy, Skilled Riders, MSF or other state accredited course within 180 days of application date and only for up to a 60 month term. The APR may vary based on the applicant’s past credit performance and the term of the loan. For example, a 2025 Nightster® motorcycle in Billiard Gray with an MSRP of $9,999, a 10% down payment and amount financed of $8,999.10, 60-month repayment term, and 5.99% APR results in monthly payments of $173.94. In this example, customer is responsible for applicable taxes, title, licensing fees and any other fees or charges at the time of sale. APR is calculated according to the simple interest method. Not valid in conjunction with other offers. Other terms, conditions, and limitations may apply. Dealer participation may vary. Financing offer is subject to change or cancellation at any time. See your Harley-Davidson® Dealership for details.
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Financing Offer available only on New 2024 Ultra Limited® Harley-Davidson® motorcycles financed through Eaglemark Savings Bank (ESB) and is subject to credit approval. Not all applicants will qualify. 5.40% APR offer is available only to high credit tier customers at ESB and only for a 48-month term. The APR may vary based on the applicant’s past credit performance and the term of the loan. For example, a 2024 Ultra Limited® motorcycle in Billiard Gray with an MSRP of $32,499, 10% down payment and amount financed of $29,249.10, 48-month repayment term, and 5.40% APR results in 47 monthly payments of $384.89 and a 48th balloon payment of $16,098.14. In this example, customer is responsible for applicable taxes, title, licensing fees and any other fees or charges at the time of sale. APR is calculated according to the simple interest method. Not valid in conjunction with other offers. This Financing Offer is valid during the period of January 30, 2025 - March 31, 2025. Other terms, conditions, and limitations may apply. Dealer participation may vary. Financing offer is subject to change or cancellation at anytime
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The extension of the Motorcycle Limited Warranty is valid on new, previously untitled 2022, 2023, 2024 and 2025 Harley-Davidson® motorcycles purchased and delivered between November 1, 2024 and March 31, 2025. Offer excludes Company Owned Vehicles (COV), Police Duty Motorcycles, Fleet, EagleRider, and DEMO motorcycles. Warranty coverage on all eligible motorcycles sold and delivered during the sales period will be extended through April 30, 2027. All other terms of the Motorcycle Limited Warranty, which can be found in your Harley-Davidson Owner's Manual, remain the same. See dealer for details.
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*Financing Offer available only on New 2024 Low Rider® S Harley-Davidson® motorcycles financed through Eaglemark Savings Bank (ESB) and is subject to credit approval. Not all applicants will qualify. 4.88% APR offer is available only to high credit tier customers at ESB and only for a 48-month term. The APR may vary based on the applicants past credit performance and the term of the loan. For example, a 2024 Low Rider® S in Billiard Gray with an MSRP of $19,999, 10% down payment and amount financed of $17,999.10, 48-month repayment term, and 4.88% APR results in 47 monthly payments of $228.95 and a 48th balloon payment of $9,991.13. In this example, customer is responsible for applicable taxes, title, licensing fees and any other fees or charges at the time of sale. APR is calculated according to the simple interest method. Not valid in conjunction with other offers. This Financing Offer is valid during the period of April 1, 2025 – June 30, 2025. Other terms, conditions, and limitations may apply. Dealer participation may vary. Financing offer is subject to change or cancellation at any time.
**Customers who choose the return option will need to pay the balance of the loan, which will vary depending on when the bike is returned, along with a return fee of up to $395 and any costs to repair excess wear and tear.
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$1 H-D™ Extended Service Plan (“ESP”) offer is only available to customers who purchase a new (untitled) H-D® Pan America motorcycle (excluding demos, rentals, Company Owned Vehicles (COV), Police, and fleet). $1 cost applies only to the standard 3-year term H-D™ ESP. You may be able to purchase additional terms, Optional Screamin’ Eagle coverage and/or Tire and Wheel protection for an additional charge. The H-D® promotion period runs from 1/27/2025 through 12/31/2025. You must take delivery of the eligible Pan America motorcycle by 12/31/2025 to qualify. Offer valid at all Harley-Davidson dealers authorized to sell H-D™ ESP, excluding Florida. Off-road riding is regulated in some areas—ALWAYS check state and local requirements before riding. The ESP purchase does not have to be financed. Refer to the ESP contract for terms and conditions. Not all parts and services are covered. See the H-D™ ESP for specific obligations, conditions, limitations, exclusions, and state-specific provisions related to coverage or benefits. The Expense Reimbursement Package and Optional Tire & Wheel Coverage begin the same day you purchase your motorcycle, while the Mechanical Breakdown Coverage begins the day after your factory warranty expires. All coverages continue for the term of the ESP subject to all terms and conditions. The H-D™ ESP is available for review prior to purchase. The provider under the H-D™ ESP is Continental Service Provider, Inc. or Continental Service Plan, Inc., 4150 Drinkwater Blvd., Suite 400, Scottsdale, AZ 85251. ©2024 H-D® or its Affiliates, Harley-Davidson, Harley, H-D® and the Bar & Shield logo are among the trademarks of Harley-Davidson Motor Company, Inc., 3700 W. Juneau Avenue, Milwaukee, WI 53208
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NO PURCHASE/PAYMENT NECESSARY Offered only to Harley-Davidson® riders, above age of majority & legal US/DC residents (excludes HI). Other restrictions apply. Starts 3/28/2025 & ends 10/31/2025. You must have smartphone/mobile device capable of scanning QR Codes to register (one time only) & obtain periodic mileage validations at a participating Harley-Davidson® dealership to compete. DATA RATES MAY APPLY. MAY NOT BE AVAIL IN ALL AREAS OR ON ALL DEVICES. Other restrictions apply. For full rules visit h-dletsride.com. Sponsor/Operator: Mighty Loud, Inc. Void where prohibited. Donations made to military, veteran and first responder organizations will not affect participation in this challenge.
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*Financing Offer available only on new 2024 Harley-Davidson® Road Glide® 3 motorcycles financed through Eaglemark Savings Bank (ESB) and is subject to credit approval. Not all applicants will qualify. 1.49% APR offer is available only to high credit tier customers at ESB and only for a 48-month term. The APR may vary based on the applicant’s past credit performance and the term of the loan. For example, a 2024 Road Glide® 3 model in Atlas Silver Metallic with Black Trim with an MSRP of $37,099, no down payment and amount financed of $37,099, 48-month repayment term, and 1.49% APR results in monthly payments of $796.64. In these examples, customer is responsible for applicable taxes, title, licensing fees and any other fees or charges at the time of sale. APR is calculated according to the simple interest method. Not valid in conjunction with other offers. This Financing Offer is valid during the period of April 1, 2025 - June 30, 2025. Other terms, conditions, and limitations may apply. Dealer participation may vary. Financing offer is subject to change or cancellation at anytime.
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Terms, conditions, and additional fees apply. Motorcycles may be ineligible for return due to excess wear and tear, excessive modifications, or other conditions.
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Financing Offer available only on New Harley-Davidson® motorcycles financed through Eaglemark Savings Bank (ESB) and is subject to credit approval. Not all applicants will qualify. 8.34% APR offer is available only to high credit tier customers at ESB and only for a 48-month term. The APR may vary based on the applicant s past credit performance and the term of the loan. For example, a 2025 Road Glide® in Billiard Gray with an MSRP of $27,999, 10% down payment and amount financed of $25,199.10, 48-month repayment term, and 8.34% APR results in 47 monthly payments of $325.46 and a 48th balloon payment of $16,993.96. In this example, customer is responsible for applicable taxes, title, licensing fees and any other fees or charges at the time of sale. APR is calculated according to the simple interest method. Not valid in conjunction with other offers. This Financing Offer is valid during the period of May 1, 2025 - June 30, 2025. Other terms, conditions, and limitations may apply. Dealer participation may vary. Financing offer is subject to change or cancellation at anytime.
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Financing Offer available only on select new 2024 Harley-Davidson® Softail® motorcycles financed through Eaglemark Savings Bank (ESB) and is subject to credit approval. Excludes 2024 Softail® Standard. Not all applicants will qualify. 1.49% APR offer is available only to high credit tier customers at ESB and only for a 48-month term. The APR may vary based on the applicant’s past credit performance and the term of the loan. For example, a 2024 Fat Boy® motorcycle in Sharkskin Blue with an MSRP of $22,649, no down payment and amount financed of $22,649, 48-month repayment term, and 1.49% APR results in monthly payments of $486.35. In this example, customer is responsible for applicable taxes, title, licensing fees and any other fees or charges at the time of sale. APR is calculated according to the simple interest method. Not valid in conjunction with other offers. This Financing Offer is valid during the period of January 2, 2025 - March 31, 2025. Other terms, conditions, and limitations may apply. Dealer participation may vary. Financing offer is subject to change or cancellation at anytime.
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Financing Offer available only on new 2024 or 2023 Road Glide® 3, Low Rider® S or Low Rider® ST motorcycles financed through Eaglemark Savings Bank (ESB) and is subject to credit approval. Not all applicants will qualify. 1.49% APR offer is available only to high credit tier customers at ESB and only for a 48-month term. The APR may vary based on the applicant’s past credit performance and the term of the loan. For example, a 2024 Road Glide® 3 model in Atlas Silver Metallic with Black Trim with an MSRP of $37,099, no down payment and amount financed of $37,099, 48-month repayment term, and 1.49% APR results in monthly payments of $796.64. Or for example, a 2024 Low Rider® S in Billiard Gray with an MSRP of $19,999, no down payment and amount financed of $19,999.10, 48-month repayment term, and1.49% APR results in monthly payments of $429.44. Or for example, a 2024 Low Rider® ST in Billiard Gray with an MSRP of $23,399, no down payment and amount financed of $23,399, 48-month repayment term, and 1.49% APR results in monthly payments of $502.45. In these examples, customer is responsible for applicable taxes, title, licensing fees and any other fees or charges at the time of sale. APR is calculated according to the simple interest method. Not valid in conjunction with other offers. This Financing Offer is valid during the period of April 1, 2025 - June 30, 2025. Other terms, conditions, and limitations may apply. Dealer participation may vary. Financing offer is subject to change or cancellation at anytime.
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Financing Offer available only on New 2024 Low Rider® S Harley-Davidson® motorcycles financed through Eaglemark Savings Bank (ESB) and is subject to credit approval. Not all applicants will qualify. 4.88% APR offer is available only to high credit tier customers at ESB and only for a 48-month term. The APR may vary based on the applicants past credit performance and the term of the loan. For example, a 2024 Low Rider® S in Billiard Gray with an MSRP of $19,999, 10% down payment and amount financed of $17,999.10, 48-month repayment term, and 4.88% APR results in 47 monthly payments of $226.97 and a 48th balloon payment of $10,093.29. In this example, customer is responsible for applicable taxes, title, licensing fees and any other fees or charges at the time of sale. APR is calculated according to the simple interest method. Not valid in conjunction with other offers. This Financing Offer is valid during the period of May 1, 2025 – June 30, 2025. Other terms, conditions, and limitations may apply. Dealer participation may vary. Financing offer is subject to change or cancellation at any time.
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Financing Offer available only on New 2024 Low Rider® ST Harley-Davidson® motorcycles financed through Eaglemark Savings Bank (ESB) and is subject to credit approval. Not all applicants will qualify. 5.40% APR offer is available only to high credit tier customers at ESB and only for a 48-month term. The APR may vary based on the applicants past credit performance and the term of the loan. For example, a 2024 Low Rider® ST in Billiard Gray with an MSRP of $23,399, 10% down payment and amount financed of $21,059.10, 48-month repayment term, and 5.40% APR results in 47 monthly payments of $271.52 and a 48th balloon payment of $11,884.05. In this example, customer is responsible for applicable taxes, title, licensing fees and any other fees or charges at the time of sale. APR is calculated according to the simple interest method. Not valid in conjunction with other offers. This Financing Offer is valid during the period of May 1, 2025 – June 30, 2025. Other terms, conditions, and limitations may apply. Dealer participation may vary. Financing offer is subject to change or cancellation at any time.
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Financing Offer available only on New 2024 Road Glide® 3 Harley-Davidson® motorcycles financed through Eaglemark Savings Bank (ESB) and is subject to credit approval. Not all applicants will qualify. 5.40% APR offer is available only to high credit tier customers at ESB and only for a 48-month term. The APR may vary based on the applicants past credit performance and the term of the loan. For example, a 2024 Road Glide® 3 in Billiard Gray with an MSRP of $34,999, 10% down payment and amount financed of $31,499.10, 48-month repayment term, and 5.40% APR results in 47 monthly payments of $449.95 and a 48th balloon payment of $15,477.16. In this example, customer is responsible for applicable taxes, title, licensing fees and any other fees or charges at the time of sale. APR is calculated according to the simple interest method. Not valid in conjunction with other offers. This Financing Offer is valid during the period of May 1, 2025 – June 30, 2025. Other terms, conditions, and limitations may apply. Dealer participation may vary. Financing offer is subject to change or cancellation at any time.
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Customers who choose the return option will need to pay the balance of the loan, which will vary depending on when the bike is returned, along with a return fee of up to $395 and any costs to repair excess wear and tear. Subject to payoff, fees, and condition requirements.
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Participating dealerships:
Black Hills Harley-Davidson, Sturgis Harley-Davidson, Deadwood Harley-Davidson, Hill City Harley-Davidson, and Badlands Harley-DavidsonTerms & Conditions
This offer is valid on net purchases with your H-D™ Visa® card, August 1-10, 2025 (promotion period), at the following dealerships in the Sturgis region: Black Hills Harley-Davidson, Sturgis Harley-Davidson, Deadwood Harley-Davidson, Hill City Harley-Davidson, and Badlands Harley-Davidson. No minimum purchase requirement. Net purchases are purchases minus credits and returns. Net purchases made during the promotion period will be awarded bonus points per dollar spent; H-D™ H.O.G.™ Elite Visa Signature® cardmembers will receive 10 points per $1 spent on purchases with their card and H-D™ Visa Signature® cardmembers will receive 6 points per $1 spent on purchases with their card. The additional points will be credited to your account 6–8 weeks after the promotion period. Your account must remain open and be in good standing (not past due or overlimit) to qualify. If you have any questions, call Cardmember Service at 1-800-699-2281.
The creditor and issuer of the Harley-Davidson® Visa® card is U.S. Bank National Association, pursuant to a license from Visa U.S.A. Inc.
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Financing Offer available only on new Harley-Davidson® motorcycles financed through Eaglemark Savings Bank (ESB) and is subject to credit approval. Not all applicants will qualify. This 12.74% offer is available on new Harley Davidson® motorcycles to high credit tier customers at ESB and only for up to a 96-month term. The APR may vary based on the applicant’s past credit performance and the term of the loan. For example, a 2024 Road Glide® motorcycle in Billiard Gray with an MSRP of $25,999, 10% down payment and amount financed of $23,399.10, 96-month repayment term, and 12.74% APR results in monthly payments of $389.88. In this example, customer is responsible for applicable taxes, title, licensing fees and any other fees or charges at the time of sale. APR is calculated according to the simple interest method. Not valid in conjunction with other offers. Other terms, conditions, and limitations may apply. Dealer participation may vary. Financing offer is subject to change or cancellation at any time. See your Harley-Davidson® Dealership for details.
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Financing Offer available only on new Harley-Davidson® motorcycles financed through Eaglemark Savings Bank (ESB) and is subject to credit approval. Not all applicants will qualify. This 11.84% offer is available on new Harley Davidson® motorcycles to high credit tier customers at ESB and only for up to an 84-month term. The APR may vary based on the applicant’s past credit performance and the term of the loan. For example, a 2024 Nightster® motorcycle in Billiard Gray with an MSRP of $11,999, 10% down payment and amount financed of $10,799.10, 84-month repayment term, and 11.84% APR results in monthly payments of $189.14. In this example, customer is responsible for applicable taxes, title, licensing fees and any other fees or charges at the time of sale. APR is calculated according to the simple interest method. Not valid in conjunction with other offers. Other terms, conditions, and limitations may apply. Dealer participation may vary. Financing offer is subject to change or cancellation at any time. See your Harley-Davidson® Dealership for details.
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To receive the H-D Hero Customer Cash Offer, provide your H-D Hero Offer code at time of purchase to your authorized Harley-Davidson® dealership. Available to redeem at participating dealers only. Harley-Davidson and/or dealer are not responsible for lost or stolen offer codes. Make sure to review the below terms and conditions, and steps on how to receive your code:
$1,000 incentive valid towards the purchase price of select new, untitled Street Glide and Road Glide motorcycles, $1,500 incentive valid towards the purchase price of select new, untitled Street Glide Ultra motorcycles, or $750 incentive valid towards the purchase price of select new, untitled Pan America 1250 Special motorcycles, all available and in stock at participating H-D dealers in the continental U.S. including Hawaii and Alaska. At participating dealers only. Eligible customers must visit H-D.com/militaryoffer or H-D.com/firstrespondersoffer and validate through the ID.me button to receive H-D Hero code. This promotional offer is valid for the named party only and is non-transferable. Offer valid on purchases made on and between October 1, 2025 to December 31, 2025. Offer cannot be used towards the down payment on a motorcycle. Limit one offer per eligible customer and per eligible motorcycle purchase per year. Offer not valid on previous purchases or future motorcycle orders after December 31, 2025. This Offer may not be combined with the $250 Harley-Davidson Genuine Parts and Accessories incentive, but may be combined with certain specific, in-market H-D promotions, but some restrictions apply. Please see your authorized Harley-Davidson dealership to determine what offers, discounts or promotions, such as Harley-Davidson finance offers, can be combined with this Offer. The unique ID.me H-D Hero Offer code must be presented at time of purchase to be eligible. Harley-Davidson and/or dealer are not responsible for lost or stolen offers. Offer is subject to change at any time without notice. Void where prohibited or restricted by law. Cannot be redeemed for cash or cash equivalent and is non-refundable.
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To receive the H-D Hero P&A Offer, provide your H-D Hero Offer code at time of purchase to your authorized Harley-Davidson® dealership. Available to redeem at participating dealers only. Harley-Davidson and/or dealer are not responsible for lost or stolen offer codes. Make sure to review the below terms and conditions, and steps on how to receive your code:
$250 incentive valid towards the purchase of Harley-Davidson® Genuine Parts and Accessories with the purchase of select new, untitled Harley-Davidson® motorcycles available and in stock at participating H-D® dealers in the continental U.S. including Hawaii and Alaska. At participating dealers only. Eligible customers must visit H-D.com/militaryoffer, or H-D.com/firstrespondersoffer and validate through the ID.me button to receive H-D Hero code. This promotional offer is valid for the named party only and is non-transferable. Offer valid on purchases made on and between July 1, 2025 to December 31, 2025. Offer cannot be used towards the down payment on a motorcycle. Limit one offer per eligible customer and per eligible motorcycle purchase. Offer not valid on previous purchases or future motorcycle orders after December 31, 2025. This Offer is eligible to be combined with certain specific, in-market H-D promotions, but some restrictions apply. Please see your authorized Harley-Davidson dealership to determine what offers, discounts or promotions, such as Harley-Davidson® finance offers, can be combined with this Offer. The unique ID.me H-D Hero Offer code must be presented at time of purchase to be eligible. Harley-Davidson and/or dealer are not responsible for lost or stolen offers. Offer is subject to change at any time without notice. Void where prohibited or restricted by law. Cannot be redeemed for cash or cash equivalent and is non-refundable.
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Financing Offer available only on select, untitled 2023 and 2024 Harley-Davidson® motorcycles financed through Eaglemark Savings Bank and is subject to credit approval. Harley-Davidson® Icons Motorcycle Collection are excluded. Not all applicants will qualify as the Annual Percentage Rate (APR) will vary based on the applicant’s past credit performance and the term of the loan. Financing offer is available only for up to a 36-month term. For example, a 2024 Road Glide® motorcycle in Sharkskin Blue with Black Trim and an MSRP of $28,199, no down payment and amount financed of $28,199, 36-month repayment term, and 0.99% APR results in monthly payments of $795.32. In this example, customer is responsible for applicable taxes, title, licensing fees and any other fees or charges at the time of sale. APR is calculated according to the simple interest method. Not valid in conjunction with other offers. Customer must take delivery by September 30, 2025. This Financing Offer is valid during the period of July 1, 2025 to September 30, 2025. Other terms, conditions, and limitations may apply. Dealer participation may vary. Financing offer is subject to change or cancellation at anytime. See dealer for details
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Financing Offer available only on select, new untitled 2025 Road King® Special, Street Glide®, Street Glide® Ultra and Road Glide® Harley-Davidson® motorcycles financed through Eaglemark Savings Bank and is subject to credit approval. Harley-Davidson® CVO™ motorcycles are excluded. Not all applicants will qualify as the Annual Percentage Rate (APR) will vary based on the applicant’s past credit performance and the term of the loan. Financing offer is available only for up to a 60-month term. For example, a 2025 Street Glide® motorcycle in Billiard Gray and an MSRP of $27,749, no down payment and amount financed of $27,749, 60 -month repayment term, and 5.99 % APR results in monthly payments of $536.34. In this example, customer is responsible for applicable taxes, title, licensing fees and any other fees or charges at the time of sale. APR is calculated according to the simple interest method. Not valid in conjunction with other offers. Customer must take delivery by September 30, 2025. This Financing Offer is valid during the period of July 1, 2025 to September 30, 2025. Other terms, conditions, and limitations may apply. Dealer participation may vary. Financing offer is subject to change or cancellation at anytime. See your Harley-Davidson dealer for details.
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While supplies last. NO PURCHASE NECESSARY, void where prohibited. U.S. and Canada residents only; 18+. Eligible participant must visit a participating Harley-Davidson® dealer and test ride a new Harley-Davidson® motorcycle between September 2, 2025, and September 30, 2025, to obtain a special edition t-shirt. Offer ends on September 30, 2025, or when supply of 10,000 t-shirts expires, whichever occurs first. T-shirts will be mailed to the H-D® dealer of test ride record four to six weeks after the promotional period. Offer is nontransferable and cannot be redeemed for cash or cash equivalent. Offer is subject to change without notice. See participating Harley-Davidson® dealers for full terms and conditions, including test ride requirements. Sponsor: Harley-Davidson Motor Co., 3700 W. Juneau Ave., Milwaukee, WI 53208.
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