Sturgis Motorcycle Rally
August 7th - 16th 2020

Welcome to Sturgis

All Roads Lead to Harley-Davidson

The riding season was experienced in full throttle with sun, the Black Hills, and all the incredible bikes you could handle. As the Official Motorcycle Sponsor at the 79th Sturgis Motorcycle Rally, Harley-Davidson brought the excitement to Sturgis, South Dakota. Visitors came from near and far to all of the Harley-Davidson locations in and around Sturgis, including the H-D Event Headquarters at Full Throttle Saloon's Pappy Hoel Campground, the Community Center at 4th and Lazelle and Rally Point in Sturgis, Hill City, and Deadwood.

Pappy Hoel Campground

HD Way

Pappy Hoel was H-D Event Headquarters

19942 SD-79, Vale, SD 57788

  • Open 9am-7pm daily
  • Daily demos from 9am-5pm on all model year 2019 motorcycles and the all-new LiveWire. Demo registration ends at 4 pm.  The last demo leaves the corral at 4:30 pm
  • Shop Willie G., H.O.G.® commemorative merchandise
  • Pinstriping by Skratch daily from 10am-6pm
  • Tattoos from Pure Gold Tattoo daily from 10am-6pm
HOG members at Sturgis

LiveWire Demo Rides

Rally attendees were able to feel the thrill of the all-new Harley-Davidson® LiveWire™ Motorcycle, Saturday - Saturday, 9am-5pm at Pappy Hoel Campground. Performance met technology on the all-new electric LiveWire™.  With 105 hp, attendees got instantaneous power the moment they twisted the throttle.
HOG members at Sturgis

Sturgis Community Center, Deadwood, and Hill City Demo Rides

H-D Event Headquarters was at the Pappy Hoel Campground, but you could catch us at three other demo locations during the 79th Annual Sturgis Motorcycle Rally including the Sturgis Community Center, Deadwood or Hill City. 

  • Sturgis Community Center - 1401 Lazelle St., Sturgis, SD 57785
  • Hill City - 222 Railroad Ave., Hill City, SD 57745
  • Deadwood - 501 Main St., Deadwood, SD 57732