Sturgis Motorcycle Rally
August 4 - 11, 2018

Experience the riding season in full throttle with sun, the Black Hills, and all the incredible bikes you can handle. As the Official Motorcycle Sponsor at the 78th Sturgis Motorcycle Rally, Harley-Davidson is bringing the excitement to Sturgis, South Dakota.

Mount Rushmore
Image of bikes


Sturgis Community Center, 1401 Lazelle Street, Sturgis South Dakota 57785
Daily 9am – 5pm

  • Get up-close and personal with the 2018 Harley-Davidson® Motorcycle lineup
  • Enjoy free demos, including the all-new Softail® lineup and other fully customized models for you to ride
  • Check out the genuine Harley-Davidson® Parts & Accessories display
  • Shop Willie G., H.O.G.®, and Harley-Davidson Museum® commemorative merchandise
  • Get a haircut, beard trim and temporary airbrush tattoos
HOG members at Sturgis


Now’s the perfect time to plan your trip to Sturgis for the Black Hills Motor Classic. H.O.G.® is pleased to announce that the Full Throttle Saloon and Pappy Hoel Campground and Resort will once again be the official campground of the Harley Owners Group®. 
  • Free demos, including the all-new Softail® lineup and other fully customized models will be available at the Pappy Hotel Campground.
  • H.O.G. Member Check-In will be located Pappy Hoel.
  • Located on more than 600 acres along Highway 79, Pappy Hoel Campground and Resort has private cabins, RV hookups, an Olympic-size pool, and the largest stage in Sturgis. It’s also the new home of the legendary Full Throttle Saloon. 
  • H.O.G. members are eligible for preferred pricing when booking a camping or RV spot. A 10% discount on all camping wristbands, camping fees, RV fees and poolside tent fees during the Event at the Campground.  The camping wristbands grant access to all of the Campground amenities, including but not limited to the Olympic size swimming pool, laundry, shower houses, grocery and all concerts at the Saloon during the Event.
  • Daily random drawing for side-stage access to a concert at the Saloon during the Event.
  • Daily random giveaways of swag bags, drink tickets and camping amenities, among other giveaways.
  • Exclusive party for the HOG Members at the Campground on Thursday, August 9th at 6:00 PM.

Interested in becoming a H.O.G member? Learn more


Harley-Davidson Museum Tours

7-9am: Early access for Chrome Wristband holders only
9am - 11pm: General access 

400 W. Canal St., Milwaukee
Free outdoor activities where H-D history and culture come to life 

HOG members at Sturgis

We're taking over deadwood

Harley-Davidson, Mighty Loud, and Deadwood Distillery partner to throw the Deadwood Welcome Party on Saturday, August 4, 2018, at 6:00 p.m. Stop by to see rising country star Rachel Stacey and check out the place that made Wild Bill Hickok famous.