Sturgis Motorcycle Rally
August 3 - 10, 2019

See the Official 2019 Schedule
Welcome to Sturgis

All Roads Lead to Harley-Davidson

Experience the riding season in full throttle with sun, the Black Hills, and all the incredible bikes you can handle. As the Official Motorcycle Sponsor at the 79th Sturgis Motorcycle Rally, Harley-Davidson is bringing the excitement to Sturgis, South Dakota. Visit us at all of the Harley-Davidson locations in and around Sturgis, including the H-D Event Headquarters at Full Throttle Saloon's Pappy Hoel Campground, the Community Center at 4th and Lazelle and Rally Point in Sturgis, Hill City, and Deadwood.

Pappy Hoel Campground

HD Way

Pappy Hoel is H-D Event Headquarters

19942 SD-79, Vale, SD 57788

  • Open 9am-7pm daily
  • Daily demos from 9am-5pm on all model year 2019 motorcycles and the all-new LiveWire. Demo registration ends at 4 pm.  The last demo leaves the corral at 4:30 pm
  • Shop Willie G., H.O.G.® commemorative merchandise
  • Pinstriping by Skratch daily from 10am-6pm
  • Tattoos from Pure Gold Tattoo daily from 10am-6pm
HOG members at Sturgis

Don't Miss These Events

  • Saturday, August 3rd - Demo rides 9am-5pm, including the all-new LiveWire™
  • Sunday, August 4th - LiveWire™ Q&A at 1 pm and Shop Talk with San Diego Customs at 5 pm
  • Monday, August 5th - NHRA Racer Meet & Greet at 3 pm and AFT Racer Meet & Greet at 5 pm
  • Tuesday, August 6th - Parts and Accessories DIY at 1 pm. Pinstriping by Skratch from 10 am-6 pm, and 5 pm Pinstriping Demo by Skratch
  • Wednesday, August 7th - Live Fabrication by 7 Metal West at 1 pm and 5 pm
  • Thursday, August 8th - Tattoos by Pure Gold Tattoo from 10am-6pm
  • Friday, August 9th - Parts & Accessories DIY at 1 pm and Pinstriping Demo by Skratch at 5 pm.
  • Saturday, August 10th - Demo Rides from 9am-5pm, including the all-new LiveWire™

See the full schedule here

HOG members at Sturgis

LiveWire Demo Rides

Feel the thrill of the all-new Harley-Davidson® LiveWire™ Motorcycle, Saturday - Saturday, 9am-5pm at Pappy Hoel Campground. Performance meets technology on the all-new electric LiveWire™.  With 105 hp, you get instantaneous power the moment you twist the throttle and can travel from 0 to 60 in 3 seconds.  
HD Way

Calling All HOG Members

Visit us at the H-D Event Headquarters at Full Throttle Saloon's Pappy Hoel Campground for H.O.G.® Member Check-In, events, rides and more. H.O.G. commemorative merchandise is available at Pappy Hoel Campground from 9am-7pm daily.

Thursday, August 8th - H.O.G.® Member Ride - Kickstands up at 10 a.m. from the Pappy Hoel General Store

Thursday, August 8th - H.O.G.® Member Party with Giveaways - Pappy Hoel Pool. Open to all H.O.G.® Members and a guest

HOG members at Sturgis

Sturgis Community Center, Deadwood, and Hill City Demo Rides

H-D Event Headquarters is at the Pappy Hoel Campground, but you can catch us at three other demo locations during the 79th Annual Sturgis Motorcycle Rally including the Sturgis Community Center, Deadwood or Hill City. 

  • Sturgis Community Center - 1401 Lazelle St., Sturgis, SD 57785
  • Hill City - 222 Railroad Ave., Hill City, SD 57745
  • Deadwood - 501 Main St., Deadwood, SD 57732

Stop by an H-D Dealership

Black Hills Harley-Davidson

2820 Harley Dr.

Rapid City, SD 57702

Friday 8/2 - Friday 8/9 - 8am-8pm

Saturday 8/10 - 8am-6pm

Sunday 8/11 - 8am-4pm

Sturgis Harley-Davidson

1040 Junction Ave.

Sturgis, SD 57785

Friday 8/2 - Friday 8/9 -8am-9:30pm

Saturday 8/10 - 8:30am - 6pm

Sunday 8/11 - 8:30am-4pm

Hill City Harley-Davidson

261 Main Street

Hill City, SD 57745

Friday 8/2 - 9am-7pm

Saturday 8/3 - Tuesday 8/6 - 9am-9pm

Wednesday 8/7 - Friday 8/9 - 9am-7pm

Saturday 8/10 - 9am-6pm

Sunday 8/11 - 10am-4pm

Black Hills Harley-Davidson, Deadwood

628 Main St.

Deadwood, SD 57732

Friday 8/2 - Friday 8/9 - 9am-10pm

Saturday 8/10- 9am-7pm

Sunday 8/11 - 10am-4pm

Keystone Harley-Davidson

103 Winter St.

Keystone, SD 57751

Friday 8/2 - Friday 8/9 -8am-8pm

Saturday 8/10- 8am-3pm

Sunday 8/11 - closed

Badlands Harley-Davidson

601 Main St.

Wall, SD 57790

Friday 8/2 - Monday 8/5 -8am-9pm

Tuesday 8/6 - Saturday 8/10 - 8am-8pm

Sunday 8/11 - 10am-4pm

Deluxe Harley-Davidson of Sundance

220 E. Main St.

Sundacne, WY 82729

August 2-9: 9am-6pm

August 10: 9am-4pm

August 11: closed