Sturgis Motorcycle Rally
August 7th - 16th 2020

Welcome to Sturgis

All Roads Lead to Harley-Davidson

The riding season was experienced in full throttle with sun, the Black Hills, and all the incredible bikes you could handle. As the Official Motorcycle Sponsor at the 79th Sturgis Motorcycle Rally, Harley-Davidson brought the excitement to Sturgis, South Dakota. Visitors came from near and far to all of the Harley-Davidson locations in and around Sturgis, including the H-D Event Headquarters at Full Throttle Saloon's Pappy Hoel Campground, the Community Center at 4th and Lazelle and Rally Point in Sturgis, Hill City, and Deadwood.

Pappy Hoel Campground

HD Way

Pappy Hoel was H-D Event Headquarters

19942 SD-79, Vale, SD 57788

  • Open 9am-7pm daily
  • Daily demos from 9am-5pm on all model year 2019 motorcycles and the all-new LiveWire. Demo registration ends at 4 pm.  The last demo leaves the corral at 4:30 pm
  • Shop Willie G., H.O.G.® commemorative merchandise
  • Pinstriping by Skratch daily from 10am-6pm
  • Tattoos from Pure Gold Tattoo daily from 10am-6pm
HOG members at Sturgis

LiveWire Demo Rides

Rally attendees were able to feel the thrill of the all-new Harley-Davidson® LiveWire™ Motorcycle, Saturday - Saturday, 9am-5pm at Pappy Hoel Campground. Performance met technology on the all-new electric LiveWire™.  With 105 hp, attendees got instantaneous power the moment they twisted the throttle.
HOG members at Sturgis

Sturgis Community Center, Deadwood, and Hill City Demo Rides

H-D Event Headquarters was at the Pappy Hoel Campground, but you could catch us at three other demo locations during the 79th Annual Sturgis Motorcycle Rally including the Sturgis Community Center, Deadwood or Hill City. 

  • Sturgis Community Center - 1401 Lazelle St., Sturgis, SD 57785
  • Hill City - 222 Railroad Ave., Hill City, SD 57745
  • Deadwood - 501 Main St., Deadwood, SD 57732

Stop by an H-D Dealership

Black Hills Harley-Davidson

2820 Harley Dr.

Rapid City, SD 57702

Friday 8/2 - Friday 8/9 - 8am-8pm

Saturday 8/10 - 8am-6pm

Sunday 8/11 - 8am-4pm

Sturgis Harley-Davidson

1040 Junction Ave.

Sturgis, SD 57785

Friday 8/2 - Friday 8/9 -8am-9:30pm

Saturday 8/10 - 8:30am - 6pm

Sunday 8/11 - 8:30am-4pm

Hill City Harley-Davidson

261 Main Street

Hill City, SD 57745

Friday 8/2 - 9am-7pm

Saturday 8/3 - Tuesday 8/6 - 9am-9pm

Wednesday 8/7 - Friday 8/9 - 9am-7pm

Saturday 8/10 - 9am-6pm

Sunday 8/11 - 10am-4pm

Black Hills Harley-Davidson, Deadwood

628 Main St.

Deadwood, SD 57732

Friday 8/2 - Friday 8/9 - 9am-10pm

Saturday 8/10- 9am-7pm

Sunday 8/11 - 10am-4pm

Keystone Harley-Davidson

103 Winter St.

Keystone, SD 57751

Friday 8/2 - Friday 8/9 -8am-8pm

Saturday 8/10- 8am-3pm

Sunday 8/11 - closed

Badlands Harley-Davidson

601 Main St.

Wall, SD 57790

Friday 8/2 - Monday 8/5 -8am-9pm

Tuesday 8/6 - Saturday 8/10 - 8am-8pm

Sunday 8/11 - 10am-4pm

Deluxe Harley-Davidson of Sundance

220 E. Main St.

Sundacne, WY 82729

August 2-9: 9am-6pm

August 10: 9am-4pm

August 11: closed