Group of H-D riders carving through winding forest road with rock formations and tall trees lining scenic route

August 714, 2026 | Sturgis, South Dakota 

SEE YOU AT STURGIS MOTORCYCLE RALLY

GET RALLY READY

Join Harley-Davidson at the 86th anniversary of the legendary Sturgis Motorcycle Rally. Enjoy breathtaking rides through the scenic Black Hills, connect with fellow enthusiasts, and create lasting memories. Download the H-D App for event details, updates, and the full day-to-day schedule.

LOCATION & DATE

Harley-Davidson
® Event Headquarters
Sturgis Community Center
Sturgis, South Dakota

August 7–14, 2026

  • Person seated on blue H-D motorcycle while staff member explains controls in lot with other bikes and tents in background.

    RIDE. FEEL. BELIEVE.

    Don't miss your chance to demo ride our 2026 motorcycles—including the Road Glide® 3, Road Glide® Limited, CVO™ Street Glide® ST, and more. Visit any of our demo ride locations listed below, and don't forget: a demo ride can earn you up to $10 in points if you're an H-D Member!

DEMO RIDE LOCATIONS

Sturgis

Community Center

1401 Lazelle St.

Sturgis, SD 57785

August 7–14, 2026
10AM–5PM

Hill City

Hill City 1880 Train

222 Railroad Ave

Hill City, SD 57785

August 5–14, 2026

10AM–5PM

Deadwood

Deadwood Welcome Center

501 Main St.

Deadwood, SD 57732

August 6–14, 2026

10AM–5PM

PAPPY HOEL

Pappy Hoel Campground

19942 SD-79

Vale, SD 57788

August 7–14, 2026

10AM-5PM

Rapid City

Black Hills Harley-Davidson

2820 Harley Drive

Rapid City, SD 57702

August 5–14, 2026

10AM–5PM

Plan for this event

  • Pack items that have more than one use. A multi-tool is handier than a basic pocketknife.

  • Pack cold weather and rain gear no matter what time of year it is.

  • Lightweight synthetic clothing – such as T-shirts and underwear – can be washed in a hotel sink and dried overnight (cotton fabrics take longer to dry in this manner).

  • On long trips, consider bringing clothing you wouldn’t mind throwing out at the end of your trip.

  • Plastic bags make great boot liners if you forgot your gaiters. If you forgot your rain gloves, rubber dishwashing gloves make great, inexpensive substitutes.

  • A small towel can be wrapped around your neck during a rainstorm to keep water from running down your back – and doubles as a rag.

  • Don't fold your clothes – roll them. They take up less space that way.

  • Zipper-lock plastic bags of various sizes can be extremely useful for organizing items in saddlebags and duffle bags. They can make it easier to find specific items without unpacking your entire motorcycle. Use the one-gallon size to pack one day's worth of clothes – jeans, undergarments, and shirt. This makes it easier to unpack just what you need.

  • When traveling with other riders, conserve space by comparing packing lists and eliminating duplicate items.

  • If traveling (two-up) with a partner, consider packing items you can share such toothpaste, shampoo, etc.

  • Few things are as easy to pack as money or credit cards. If you're struggling with whether or not to bring a particular item, consider simply buying it on the road if you need it.

  • If you watch the ounces, the pounds will take care of themselves. When possible, lighter is better.

  • Check the cargo weight limits of your motorcycle - as well as the bags and racks - and adjust tire pressure and suspension accordingly.

  • When loading your motorcycle, keep as much weight as possible close to the motorcycle's center of gravity. That means low and toward the tank, distributed evenly from side to side.

  • Before you begin your trip, make sure to review all local motorcycle laws for the states you'll be traveling in.

  • A day or two before you leave, do a dry run. Pack the motorcycle and go for a short ride, then adjust the load as needed.

  • If you're camping, set up your tent once or twice before you leave (and don't forget to waterproof it). Practice setting it up in the dark.

  • With your motorcycle loaded for your road trip, check your headlamp to make sure it’s properly aimed.

What to see. Where to Be.

People walking through busy H-D rally street with motorcycles parked and vendor booths in background.

H-D Event Headquarters at Lazelle

At the official Harley-Davidson Event Headquarters of Sturgis Motorcycle Rally, H-D takes over the Community Center with demo rides, live entertainment, and the latest in gear. Stop by HQ to record your odometer reading and earn rewards for the Let's Ride Challenge

August 7–14, 2026

10AM–5PM

Custom H-D chopper parked beside crowded pool with riders relaxing and mountains in background.

The Full Throttle Saloon's Pappy Hoel Campground

The official campground of H.O.G.® Receive a 10% discount on all campground wristbands.

Kickstart your Sturgis rally at the Harley Owners Group® Hangout—your basecamp for community and unforgettable moments. Check in at the H-D Garage to unlock exclusive membership perks and record your odometer reading to earn rewards for the Let’s Ride Challenge

August 7–14, 2026

10AM–5PM

Crowd gathered around H-D tent in historic downtown with brick buildings and hills in background.

Deadwood Outlaw Square

Make Outlaw Square part of your Sturgis Rally ride plan. Harley-Davidson is taking over the heart of Deadwood with daily live music on the Michelin Stage, exclusive activations, and a laid-back place to kick back, connect, and swap stories with fellow riders between miles. As an added bonus, Harley-Davidson® Visa® cardmembers plus one guest are invited to relax and recharge in our exclusive hospitality lounge.  

August 8–14, 2026  
10AM–6PM

H-D Membership: Earn points, see exclusive content, record rides, navigate, and more.

EXPLORE THE LINEUP