Welcome to Sturgis

Sturgis Motorcycle Rally
August 3 - 10, 2019

Experience the riding season in full throttle with sun, the Black Hills, and all the incredible bikes you can handle. As the Official Motorcycle Sponsor at the 79th Sturgis Motorcycle Rally, Harley-Davidson is bringing the excitement to Sturgis, South Dakota.

HD Way


Vale Township, South Dakota
Daily 9am – 5pm

  • Get up-close and personal with the 2019 Harley-Davidson® Motorcycle lineup
  • Enjoy free demos on model year 2019 models, and the all-new LiveWire™.
  • Check out the genuine Harley-Davidson® Parts & Accessories display
  • Shop Willie G., H.O.G.® commemorative merchandise
  • Get a tattoos, or custom pin striping
  • See metal bike fabrication and parts & accessories build demonstrations
HOG members at Sturgis

Visit Us at the Sturgis Community Center

Explore the area with free demos, on the 2019 Harley-Davidson® Motorcycle lineup. Check out our display bikes or visit the H-D  Concierge to plan an amazing day in Sturgis. 
HOG members at Sturgis

We're taking over deadwood

Stop between 9am and 5pm for a free demo ride on any of our 2019 motorcycles and see display models at the Deadwood Visitor Center, The Bloody Nose Saloon or Deadwood Distilling Company.
HD Way

Find Us At Hill City

Take a free demo ride on any of the 2019 Harley-Davidson® Motorcycle lineup at 222 Railroad Ave. in Hill City, South Dakota 57745
HOG members at Sturgis


Now’s the perfect time to plan your trip to Sturgis for the Black Hills Motor Classic. H.O.G.® is pleased to announce that the Full Throttle Saloon and Pappy Hoel Campground and Resort will once again be the official campground of the Harley Owners Group®
  • Free demos, on all Model Year 2019 motorcycles and  the all-LiveWire™ will be available at the Pappy Hotel Campground.
  • H.O.G. Member Check-In will be located Pappy Hoel.
  • Located on more than 600 acres along Highway 79, Pappy Hoel Campground and Resort has private cabins, RV hookups, an Olympic-size pool, and the largest stage in Sturgis. It’s also the new home of the legendary Full Throttle Saloon. 
  • H.O.G. members are eligible for preferred pricing when booking a camping or RV spot. A 10% discount on all camping wristbands, camping fees, RV fees and poolside tent fees during the Event at the Campground.  The camping wristbands grant access to all of the Campground amenities, including but not limited to the Olympic size swimming pool, laundry, shower houses, grocery and all concerts at the Saloon during the Event.
  • Daily random drawing for side-stage access to a concert at the Saloon during the Event.
  • Daily random giveaways of swag bags, drink tickets and camping amenities, among other giveaways.
  • Exclusive party for the HOG Members at the Campground on Thursday, August 8th at 6:00 PM.
  • Group Rides

Interested in becoming a H.O.G member? Learn more