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See you next year! Save the date: September 3–8, 2024

August 4–11, 2023 | Sturgis, South Dakota, USA

2023 Sturgis Motorcycle Rally

Get Rally Ready
Celebrate the 83rd anniversary of the legendary Sturgis Motorcycle Rally with Harley-Davidson this August. Join us for the festivities, camaraderie, and scenic rides around the Black Hills. Ride free, ride safely, and create lasting memories.
Location & Date

Harley-Davidson® Event Headquarters

Sturgis Community Center

Sturgis, South Dakota

August 4–11, 2023

Demo ride the 2023 CVO Models

The all-new CVO Road Glide® and CVO Street Glide® are the ultimate expressions of Harley-Davidson touring motorcycles, with evocative performance, state-of-the-art engineering, and premium comfort and finishes. Experience them, or any model from H-D’s 2023 lineup.


Community Center

1401 Lazelle St.

Sturgis, SD 57785

Hill City

Hill City 1880 Train

222 Railroad Ave

Hill City, SD 57785


Demo pre-registration not available for this location


Deadwood Visitor Center

501 Main St.

Deadwood, SD 57732


Demo pre-registration not available for this location

Boulder Canyon

Boulder Canyon Golf Club

12312 US Highway 14A

Sturgis, SD 57785


Demo pre-registration not available for this location

Ride with Us. Become an H-D® Member.

On or off the bike, H-D Membership connects, empowers and rewards our community, enhancing your experience. Download the H-D App to stay up to date on Sturgis happenings. 

Pappy Hoel Campground

The official campground of Harley Owners Group®, receive 10% discount for all campground wristbands.

August 4–11

Harley Owners Group Check-in

Each location will have a unique rally token. Members must present their membership card to receive a rally token.


Sturgis Community Center

1401 Lazelle St

Sturgis, SD


Pappy Hoel Campground Garage

19942 SD-79

Vale, SD

Harley Owners Group Events

August 4–11

Social Hour

Location: Iron Horse Saloon

888 Junction Ave, Sturgis

Enjoy complimentary appetizers and beverage specials.

Time: 4–6PM


Black Hills Challenge

Location: H.O.G. Check-In Booth at the Community Center or Pappy Hoel Campground

Complete the list of challenges and receive a special gift.

Entries must be submitted in person at either H.O.G. booth location by 3 PM Friday, August 11.


Monday, August 7

Kick’n It Old School

Location: Pappy Hoel Campground Garage

Register: 8 AM (Limited to 75 riders)

The official Harley Owners Group ride.
Kick stands up 9:15AM.

Thursday, August 10

Location: Pappy Hoel Campground Garage

Time: 3PM

Thursday, August 10

Location: The Pool at Pappy Hoel Campground

Time: 6PM

Deadwood Outlaw Square


Daily bike shows and music from 10AM–6PM

703 Main Street, Deadwood, SD


Pan America Owners Ride

Join us and other Pan America owners on a scenic guided ride, through mixed surfaces, exploring the back roads and trails surrounding this famous rally. Must attend on your own Pan America Motorcycle.


August 7, 2023

Rides Around Sturgis

1 hr 52 min – 78 mi

Ride from Custer, SD through Wind Cave National Park to the Mammoth Site in Hot Springs, SD with return to Custer, SD

3 hr 15 min – 186 mi

Leaving from Pappy Hoel Campground home of the HOG Check In, head through Alzada, MT to Devil's Tower National Monument. Return via Hulett, WY to the Sturgis, SD Community Center.

H-D University® 

Harley-Davidson University staff will be on-site at the Sturgis Community Center leading presentations on the features, functions and benefits of Harley-Davidson motorcycles, Genuine Parts & Accessories and Riding Gear. Covering subjects from preparing for the ride to getting the most out of a trip, the HDU product experts have planned reoccurring demonstrations throughout the week to engage, educate, and entertain motorcycle enthusiasts.

Plan for this event

  • Pack items that have more than one use. A multi-tool is handier than a basic pocket knife.
  • Pack all your cold weather and raingear no matter what time of year it is.
  • Lightweight synthetic clothing – such as T-shirts and underwear – can be washed in a hotel sink and dried overnight (cotton fabrics take too long to dry in this manner).
  • On long trips, consider bringing your rattiest underwear (or other clothing), then just throw it away when you're done with it!
  • Plastic bags make great boot liners if you forgot your gaiters. If you forgot your rain gloves, rubber dishwashing gloves make great, inexpensive substitutes.
  • A small towel can be wrapped around your neck during a rainstorm to keep water from running down your back – and doubles as a shop rag.

  • Don't fold your clothes – roll them. They take up less space that way.
  • Zipper-lock plastic bags of various sizes can be extremely useful for organizing items in saddlebags and duffle bags. They can make it easier to find and retrieve particular items without unpacking your entire motorcycle. Use the one-gallon size to pack one day's worth of clothes – jeans, undergarments, and shirt. This makes it easier to unpack just what you need.
  • When traveling with other riders, conserve space by comparing packing lists and eliminating duplicate items.
  • When traveling (two-up) with a partner, ask yourself questions such as: "Can we share a tube of toothpaste?" or "Can I get by using her shampoo for a week?"
  • Few things are as easy to pack as money or credit cards. If you're struggling with whether or not to bring a particular item, consider simply buying it on the road if you need it.

  • If you watch the ounces, the pounds will take care of themselves. When possible, lighter is better.
  • Check the cargo weight limits of your bike - as well as the bags and racks - and adjust tire pressure and suspension accordingly.
  • When loading your bike, keep as much weight as possible close to the bike's center of gravity. That means low and toward the tank, distributed evenly from side to side.

  • Before you begin your trip, make sure to review all local motorcycle laws for the states you'll be traveling in. 
  • A day or two before you leave, do a dry run. Pack the bike and go for a short ride, then adjust the load as needed.
  • If you're camping, set up your tent once or twice before you leave (and don't forget to waterproof it). Practice setting it up in the dark.
  • With your bike loaded for your road trip, check your headlamp to make sure it’s properly aimed.

Eagle rider

Ride to Sturgis in style with Eagle Rider Rentals. Set out on an H-D model from various locations all over the country or fly in and rent directly at Sturgis. 

Get ready to ride

Express the rider inside on and off the bike with genuine H-D riding and casual gear. 

Customize your ride with over 10,000 authentic H-D parts and accessories

Show the world who you ride with. Get all your H-D riding and casual gear here.