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August 4–11, 2023 | Sturgis, South Dakota, USA

2023 Sturgis Motorcycle Rally

The Harley-Davidson name is synonymous with the Sturgis Motorcycle Rally. Join us there this August as we celebrate the 83rd anniversary of this legendary event. Come enjoy the festivities and the unmatched scenic riding in and around Sturgis, SD. We encourage our H-D® community to ride free and ride safely.
Location & Date
Sturgis, South Dakota (USA)
August 4–11, 2023
9 AM–5 PM
H-D at Sturgis Community Center
Stop by our main location at the Sturgis Community Center for complimentary H-D bike parking in the back lot, plus demo rides and other activities in the front lot.
Man trying out a stationed motorcycle
Motorcycles aligned ready to be test driven

Take a demo ride

Your visit wouldn’t be complete without a ride on one of our newest bikes. Visit any of our locations from 9am to 5pm, every day (registration closes at 4pm), to test ride our 2023 lineup, including Low Rider® ST, Road Glide® 3, and the Breakout® 117 models.

Community Center
1401 Lazelle St, Sturgis, SD 57785

Hill City
Hill City 1880 Train
222 Railroad Ave, Hill City, SD 57785

Deadwood Visitor Center 
501 Main St, Deadwood, SD 57732

Spearfish Canyon Lodge
10619 Roughlock Falls, Rd, Lead, SD 57754

H.O.G. Member Checking In
August 4–11, 2023
H.O.G.® Member Check-in

Each location will have a unique rally token for H.O.G. Members. Members must present your membership card to receive a rally token.


  • Sturgis Community Center
    1401 Lazelle St
    Sturgis, SD
  • Pappy Hoel Campground
    19942 SD-79
    Vale, SD

Friday, August 4–Friday, August 11


H.O.G. Black Hills Challenge

Location: Sign-Up at H.O.G. check-in booth

Complete the list of challenges and receive a special gift for completing the challenge.

Entries must be submitted in person at either H.O.G. booth location by 3pm Friday, August 11.


H.O.G. Social Hour: every day, Aug. 4–11

Location: Iron Horse Saloon

888 Junction Ave, Sturgis

Enjoy complimentary appetizers and beverage specials

Time: 4–6pm


Thursday, August 10


H.O.G. Bike Games

Location: Pappy Hoel Campground

Time: 3pm


Thursday, August 10


Party @ The Pool

Location: The Pool at Pappy Hoel Campground

Time: 6pm

Deadwood Outlaw Square schedule
Deadwood Outlaw Square

Bikes and music daily from 10am–6pm

703 Main Street, Deadwood, SD

Eagle Rider
Ride to Sturgis in style with EagleRider Rentals. Pick up a new H-D from various locations all over the country or fly in and rent directly at Sturgis. 
Rides Around Sturgis

1 hr 52 min – 78 mi

Ride from Custer, SD through Wind Cave National Park to the Mammoth Site in Hot Springs, SD with return to Custer, SD

3 hr 15 min – 186 mi

Leaving from Pappy Hoel Campground home of the HOG Check In, head through Alzada, MT to Devil's Tower National Monument. Return via Hulett, WY to the Sturgis, SD Community Center.

Plan for this event
  • Pack items that have more than one use. A multi-tool is handier than a basic pocket knife.
  • Pack all your cold weather and raingear no matter what time of year it is.
  • Lightweight synthetic clothing – such as T-shirts and underwear – can be washed in a hotel sink and dried overnight (cotton fabrics take too long to dry in this manner).
  • On long trips, consider bringing your rattiest underwear (or other clothing), then just throw it away when you're done with it!
  • Plastic bags make great boot liners if you forgot your gaiters. If you forgot your rain gloves, rubber dishwashing gloves make great, inexpensive substitutes.
  • A small towel can be wrapped around your neck during a rainstorm to keep water from running down your back – and doubles as a shop rag.
  • Don't fold your clothes – roll them. They take up less space that way.
  • Zipper-lock plastic bags of various sizes can be extremely useful for organizing items in saddlebags and duffle bags. They can make it easier to find and retrieve particular items without unpacking your entire motorcycle. Use the one-gallon size to pack one day's worth of clothes – jeans, undergarments, and shirt. This makes it easier to unpack just what you need.
  • When traveling with other riders, conserve space by comparing packing lists and eliminating duplicate items.
  • When traveling (two-up) with a partner, ask yourself questions such as: "Can we share a tube of toothpaste?" or "Can I get by using her shampoo for a week?"
  • Few things are as easy to pack as money or credit cards. If you're struggling with whether or not to bring a particular item, consider simply buying it on the road if you need it.
  • If you watch the ounces, the pounds will take care of themselves. When possible, lighter is better.
  • Check the cargo weight limits of your bike - as well as the bags and racks - and adjust tire pressure and suspension accordingly.
  • When loading your bike, keep as much weight as possible close to the bike's center of gravity. That means low and toward the tank, distributed evenly from side to side.
  • Before you begin your trip, make sure to review all local motorcycle laws for the states you'll be traveling in. 
  • A day or two before you leave, do a dry run. Pack the bike and go for a short ride, then adjust the load as needed.
  • If you're camping, set up your tent once or twice before you leave (and don't forget to waterproof it). Practice setting it up in the dark.
  • With your bike loaded for your road trip, check your headlamp to make sure it’s properly aimed.
Get ready to ride
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