Sturgis Motorcycle Rally
August 7 - 16, 2020

This year, we’re doing our part by rallying through riding.

We’re proud to be the official motorcycle of the Sturgis 80th Rally, and you’ll see the Bar & Shield at the event even without our boots on the ground. 

The true spirit of Sturgis is rooted in riding to the rally and the spectacular routes that surround the event, so this year we’re encouraging everyone to practice socially distanced safe riding. 

Here's what's happening

Curated rides in the Black Hills

The spirit of Sturgis is the ride. Download the H-D App or visit H-D Ride Planner for a collection of H-D curated routes in the Black Hills area.




Enter for a chance to win a Custom Low Rider S


Join the Let’s Ride Challenge for good times and the chance to win a custom 2020 Low Rider® S motorcycle among additional prizes of Harley-Davidson™ General Merchandise and Yoder Smokers.

The inspiration for the Low Rider® S came from the experience of the riding that happens around Sturgis. Stylized maps of Sturgis, highlighting epic motorcycle rides are laid out on the tank and fenders. The motorcycle is the map and becomes a guide to freedom and adventure.

H.O.G. Check-In Information

Stop by the H.O.G.® Check-In at Pappy Hoel Campground at the General Store and grab your exclusive H.O.G.® member pin, while supplies last.

Pappy Hoel Campground

19942 SD-79, Vale, SD 57788

August 8-15, 10:00 a.m. – 5:00 p.m.


Get your Sturgis H.O.G. Swag Online


Get decked out with the official H.O.G. Sturgis merchandise online. Free shipping on all orders that include Sturgis merchandise.

Need a place to park?

Need a break from riding? Social-distanced parking for H-D motorcycles is available:

  • Downtown Sturgis:  along the famous Lazelle Street at the Sturgis Community Center, located at 1401 Lazelle Street, Sturgis, SD.
  • Hill City: 1880 Train Station, located at 222 Railroad Avenue, Hill City, SD

Customer service information

Call 800-258-2464 to speak with a customer service representative. Monday - Friday 8:00am-7:00pm CST