Rates as Low as 3.99% on Select 2024 Models.  Learn more*
Free Shipping over $50 for Members. Join for Free or Sign In
Powertrain Operations Plant Tours now available! Buy Tickets
2023 Model Year Event. Learn more
Ready to Ride? Let us sweeten the deal. See Available Offers.
Ready to Ride? Let us sweeten the deal. See Available Offers.
BE THE FIRST TO KNOW ABOUT FESTIVAL UPDATES. TEXT HD TO 76107.

HARLEY-DAVIDSON DAYTONA BIKE WEEK

Join us in sunny Florida for the 83rd annual Daytona Bike Week. Enjoy live entertainment, races, custom build showcases, interactive bike displays, demo rides, and meet enthusiasts from all over. Plan your trip today.
Location

Harley-Davidson® Event Headquarters

Daytona® International Speedway 

1801 W International Speedway Blvd

Daytona Beach, FL 32114

Saturday, March 2–Saturday, March 9

9AM–5PM Daily
Registration closes at 4PM 

DEMO RIDE ALL-NEW LINEUP

Visit the H-D Event Headquarters at Daytona International Speedway for your first opportunity to test ride the 2024 H-D motorcycle lineup, including the all-new Street Glide® and all-new Road Glide®.

Entertainment Zone

Harley-Davidson University staff in Daytona will present daily demos on motorcycles, Genuine Parts & Accessories, and Riding Gear. Covering ride preparation and trip enjoyment, these sessions will be educational and entertaining.

Harley-Davidson University staff in Daytona will present daily demos on motorcycles, Genuine Parts & Accessories, and Riding Gear. Covering ride preparation and trip enjoyment, these sessions will be educational and entertaining.

Choppers Magazine, the original custom motorcycle magazine, has partnered with Led Sled Customs to bring you the best custom builds the Sunshine State has to offer. After party at Giuesseppe's Pizza - 6PM (3658 S Nova Rd. Port Orange, FL)

Harley-Davidson University staff in Daytona will present daily demos on motorcycles, Genuine Parts & Accessories, and Riding Gear. Covering ride preparation and trip enjoyment, these sessions will be educational and entertaining.

The largest performance bike show of its kind, this show packs hundreds of bikes and thousands of enthusiasts—all united in their need for speed. Come see the next generation of performance-based American V-Twin motorcycles and meet the builders.

Get an exclusive up-close look at the 2024 H-D Screamin’ Eagle Factory Race Team’s bikes.

Harley-Davidson University staff in Daytona will present daily demos on motorcycles, Genuine Parts & Accessories, and Riding Gear. Covering ride preparation and trip enjoyment, these sessions will be educational and entertaining.

Meet Mission King of Baggers Champions Kyle Wyman and James Rispoli from the H-D Screamin’ Eagle Factory Race Team.

Join Harley-Davidson and the Biker Belles on a journey through the beautiful Daytona back roads to celebrate women in motorcycling. This ride benefits selected Biker Belles' charities that support, empower and encourage women and girls. All are welcome—men and women.

Registration opens at 7:30AM at Harley-Davidson's Demo headquarters at Daytona International Speedway. Kickstands up at 9AM. 

The ride ends at Teddy Morse’s Daytona Harley-Davidson.

Harley-Davidson University staff in Daytona will present daily demos on motorcycles, Genuine Parts & Accessories, and Riding Gear. Covering ride preparation and trip enjoyment, these sessions will be educational and entertaining.

Head over to Daytona International Speedway for Police Skills Riding Demonstration.

Watch in awe as Division BMX Stunt Team performs tricks at heights reaching over 25 feet above the ground. With high-flying, death-defying entertainment.

For first responders, veterans and current members of U.S. Armed Forces, please stop by the membership area to pick up a little something to show our gratitude for your service.

Harley-Davidson University staff in Daytona will present daily demos on motorcycles, Genuine Parts & Accessories, and Riding Gear. Covering ride preparation and trip enjoyment, these sessions will be educational and entertaining.

Head over to Daytona International Speedway for Police Skills Riding Demonstration.

Watch in awe as Division BMX Stunt Team performs tricks at heights reaching over 25 feet above the ground. With high-flying, death-defying entertainment.

Harley-Davidson University staff in Daytona will present daily demos on motorcycles, Genuine Parts & Accessories, and Riding Gear. Covering ride preparation and trip enjoyment, these sessions will be educational and entertaining.

Head over to Daytona International Speedway for Police Skills Riding Demonstration.

Watch in awe as Division BMX Stunt Team performs tricks at heights reaching over 25 feet above the ground. With high-flying, death-defying entertainment.

Harley-Davidson University staff in Daytona will present daily demos on motorcycles, Genuine Parts & Accessories, and Riding Gear. Covering ride preparation and trip enjoyment, these sessions will be educational and entertaining.

Head over to Daytona International Speedway for Police Skills Riding Demonstration.

Watch in awe as Division BMX Stunt Team performs tricks at heights reaching over 25 feet above the ground. With high-flying, death-defying entertainment.

Get Together on Bethune Blvd 

March 7–9, 2024

2PM–8PM

Located at Pride’s Service Center:

550 Dr Mary McLeod Bethune Blvd, Daytona Beach, FL 32114

A community event where riders come together and celebrate their passion for the open road. Activities include a photo booth, Jumpstart, bike shows, and a display of the 2024 bikes.

King of the Baggers 

The battle for the 2024 championship begins. Stop by the H-D Display at Daytona International Speedway to meet the race team on Tuesday, March 5th. Then, watch the Harley-Davidson® Screamin’ Eagle® Factory Team go full throttle at the MotoAmerica® Daytona 200, March 7–9.

Plan for this event

  • Pack items that have more than one use. A multi-tool is handier than a basic pocket knife.
  • Pack all your cold weather and raingear no matter what time of year it is.
  • Lightweight synthetic clothing – such as T-shirts and underwear – can be washed in a hotel sink and dried overnight (cotton fabrics take too long to dry in this manner).
  • On long trips, consider bringing your rattiest underwear (or other clothing), then just throw it away when you're done with it!
  • Plastic bags make great boot liners if you forgot your gaiters. If you forgot your rain gloves, rubber dishwashing gloves make great, inexpensive substitutes.
  • A small towel can be wrapped around your neck during a rainstorm to keep water from running down your back – and doubles as a shop rag.

  • Don't fold your clothes – roll them. They take up less space that way.
  • Zipper-lock plastic bags of various sizes can be extremely useful for organizing items in saddlebags and duffle bags. They can make it easier to find and retrieve particular items without unpacking your entire motorcycle. Use the one-gallon size to pack one day's worth of clothes – jeans, undergarments, and shirt. This makes it easier to unpack just what you need.
  • When traveling with other riders, conserve space by comparing packing lists and eliminating duplicate items.
  • When traveling (two-up) with a partner, ask yourself questions such as: "Can we share a tube of toothpaste?" or "Can I get by using her shampoo for a week?"
  • Few things are as easy to pack as money or credit cards. If you're struggling with whether or not to bring a particular item, consider simply buying it on the road if you need it.

  • If you watch the ounces, the pounds will take care of themselves. When possible, lighter is better.
  • Check the cargo weight limits of your bike - as well as the bags and racks - and adjust tire pressure and suspension accordingly.
  • When loading your bike, keep as much weight as possible close to the bike's center of gravity. That means low and toward the tank, distributed evenly from side to side.

  • Before you begin your trip, make sure to review all local motorcycle laws for the states you'll be traveling in. 
  • A day or two before you leave, do a dry run. Pack the bike and go for a short ride, then adjust the load as needed.
  • If you're camping, set up your tent once or twice before you leave (and don't forget to waterproof it). Practice setting it up in the dark.
  • With your bike loaded for your road trip, check your headlamp to make sure it’s properly aimed.

Become an H-D Member

Members enjoy the ultimate experience in Daytona with exclusive updates, bonus points for 2024 bike demos, and more. Join now for free.

H-D® Membership

Membership Check in at Daytona International Speedway

Paid Members who check in at the H-D Membership area March 2–9 will receive a commemorative gift.

Daytona BIKE WEEK CHALLENGE

This year’s Daytona Bike Week Challenge will take place March 2–9. All members who check in at 6 out of 7 dealerships will receive 500 points for completing the challenge. Additionally, Harley Owners Group members who check in at 6 out of 7 dealerships can receive a H.O.G.® branded gift! 

Bike Week CHALLENGE PARTICIPATING H-D DEALERSHIPS

HARLEY OWNERS GROUP MEMBER RIDES

Orlando H.O.G. ride to Kennedy Space Center

Wednesday, March 6, 2024

Daytona International Speedway

Hosted by Orlando H.O.G. Chapter / Orlando Harley-Davidson

Check-in: 8:30AM

Departure: 9:30AM

Distance: 65 miles (one-way)

Duration: 1.5 to 2 hours

Notes: The ride will be to the Kennedy Space Center. Once there, attendees can opt to tour the facility by either purchasing tickets in advance through the Cape Kennedy website, or in person. For more information, please visit the Kennedy Space Center website. For those not wanting to visit the Space Center, the ride will then head to Cape Canaveral. It’s about 20 minutes away and has several restaurants to choose from for lunch.

Ride to St. Augustine

Thursday, March 7, 2024

Daytona International Speedway

Hosted by St. Augustine H.O.G. Chapter / Adamec Harley-Davidson. 

Check-in: 10AM

Departure: 11AM

Destination: Scenic Route to St. Augustine

Distance: 110 miles (one-way)

Duration: 3-1/2 Hours

Pre-registration not required

Notes: The ride will end at the St. Augustine Harley-Davidson dealer. Attendees are welcome to tour the area, or head back to Daytona on their own.

10th Annual H.O.G. International Ride

Friday, March 8, 2024

The Chapel

1805 U.S. Route 1, Ormond Beach, FL 32174

Hosted by Daytona Beach H.O.G. Chapter / Teddy Morse's Daytona Harley-Davidson

Pre-registration required: Daytona-Beach-HOG-Calendar

Check-in: 9AM

Departure: 10AM

Destination: Ocala National Forest

Distance: 75 miles (round trip)

Duration: 1-1/2 hours

Notes: This scenic ride will wind its way through the area and include the Ocala National Forest. The ride will start and end at ‘The Chapel’ just up the street from Destination Daytona Harley-Davidson, 1637 N US Highway 1, Ormond Beach, FL 32174.

Harley-Davidson Homecoming Festival

Join us for our annual celebration of music, moto-culture, and our hometown of Milwaukee. This year, we’ll be celebrating the legendary Willie G. Davidson with a full weekend of festivities.

EAGLERIDER

Rent a Harley-Davidson motorcycle with EagleRider Rentals with over 10 different regional locations.

Get ready to ride

Express the rider inside on and off the bike with genuine H-D riding and casual gear. 

Customize your ride with over 10,000 authentic H-D parts and accessories

Show the world who you ride with. Get all your H-D riding and casual gear here.