The H-D® Museum

Shop our exclusive apparel, collectibles and accessories straight from the Harley-Davidson Museum® in Milwaukee, Wisconsin.

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The Harley-Davidson Museum

Experience our History

Ride along on an epic trip through time at the Harley-Davidson Museum, following our journey from outsider to icon.

The Shop
The Harley-Davidson® Shop
Now open, the new Harley-Davidson® Shop offers more than 150 new products and many new unique experiences – and since customization has been a hallmark of Harley-Davidson for decades, you will also have the opportunity to create your own one-of-a-kind items that stand out from the crowd. 
Factory Shop
All New Factory Shop at the Museum
Opening later this summer, the former Shop space will become Harley-Davidson’s first-and-only Factory Shop to offer discontinued Motorclothes products – including helmets, gloves, jackets and more – in limited quantities and sizes.  The two locations will encompass more than 13,000 square feet of Harley-Davidson premium retail experience.