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The H-D® Museum

Shop our exclusive apparel, collectibles and accessories straight from the Harley-Davidson Museum® in Milwaukee, Wisconsin.

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Featured Category

H-D Originals

From the earliest days of motorcycling, riders needed tough, honest, hardworking clothing and gear. Distinct forms evolved over more than a century, with an undeniable style. These garments embody the history of an iconic brand, built through associations with fearless racers, courageous heroes, popular celebrities, everyday riders and enthusiasts.
dad and daughter

Holiday Gift Guide

My Harley Tradition:

Making time for downtime.

The Harley-Davidson Museum

Experience our History

Ride along on an epic trip through time at the Harley-Davidson Museum, following our journey from outsider to icon.

The Shop
The Harley-Davidson® Shop
The new Harley-Davidson® Shop offers more than 150 new products and many new unique experiences – and since customization has been a hallmark of Harley-Davidson for decades, you will also have the opportunity to create your own one-of-a-kind items that stand out from the crowd. 
Factory Shop
The Factory Shop
The first and only Harley-Davidson Factory Shop is the official H-D outlet for end-of-season gear and discontinued products. The Factory Shop and the Harley-Davidson® Shop encompass more than 13,000 square feet of Harley-Davidson premium retail space.