Summer at Harley-Davidson Museum
Win a 2026 Street Glide® Liberty
Visit the Harley-Davidson Museum this summer and enter the H.O.G.® Ride Home motorcycle giveaway for your chance to win a 2026 Street Glide® Liberty motorcycle equipped with Rockford Fosgate® Stage III Kit Fairing Speakers.
The RIDE Home | Labor Day Weekend
Mark your calendar for four days of live music, motorcycle culture, and hometown Harley-Davidson celebrations this Labor Day weekend.
Thursday Bike Nights
Free and open to all wheels, Thursday Bike Nights bring riders and enthusiasts together for live music, great food, and unforgettable summer nights.
Ride 2026 Harley-Davidson Motorcycles
Every Saturday and Sunday, take a Harley-Davidson motorcycle for a demo ride and experience the latest models on the open road.
Dine at MOTOR® Restaurant
Enjoy outdoor dining, barbecue favorites, cold drinks, and one of Milwaukee's best patios overlooking the Harley-Davidson Museum campus.
More Events & Experiences
From live demonstrations and special exhibits to family-friendly activities and motorcycle events, discover something new all summer long.
Plan Your Visit
Whether you're planning a day trip, weekend getaway, or bucket-list motorcycle journey, find everything you need to experience the H-D Museum in Milwaukee.
Ultimate H-D Experiences
See the First Harley: Serial #1
In 1903, out of a small shed in Milwaukee, Wisconsin, four young men lit a cultural wildfire that would grow and spread across geographies and generations.
Step Inside the Vault
Go beyond the public exhibits with an exclusive VIP tour of the H-D Archives. See rare artifacts, historic documents, and the stories behind the world’s best motorcycles.
Powertrain Operations Factory Tour
See where H-D engines come to life. Take a behind-the-scenes look at the factory, watch the precision craftsmanship, and witness the power behind every bike.
Gear Up: Shop Exclusive H-D Gear
Score ultimate souvenirs from the H-D Shop, featuring products and apparel exclusively sold at the H-D Museum campus.
See Where It All Began
Plan to spend a full day exploring the legendary H‑D Museum campus and discovering the stories, culture, and iconic moments that shaped Harley‑Davidson from the very beginning.
See the First Harley: Serial #1
In 1903, out of a small shed in Milwaukee, Wisconsin, four young men lit a cultural wildfire that would grow and spread across geographies and generations.
Step Inside the Vault
Go beyond the public exhibits with an exclusive VIP tour of the H-D Archives. See rare artifacts, historic documents, and the stories behind the world’s best motorcycles.
Powertrain Operations Factory Tour
See where H-D engines come to life. Take a behind-the-scenes look at the factory, watch the precision craftsmanship, and witness the power behind every bike.
Gear Up: Shop Exclusive H-D Gear
Score ultimate souvenirs from the H-D Shop, featuring products and apparel exclusively sold at the H-D Museum campus.
See Where It All Began
Plan to spend a full day exploring the legendary H‑D Museum campus and discovering the stories, culture, and iconic moments that shaped Harley‑Davidson from the very beginning.
See the First Harley: Serial #1
In 1903, out of a small shed in Milwaukee, Wisconsin, four young men lit a cultural wildfire that would grow and spread across geographies and generations.
Step Inside the Vault
Go beyond the public exhibits with an exclusive VIP tour of the H-D Archives. See rare artifacts, historic documents, and the stories behind the world’s best motorcycles.
Powertrain Operations Factory Tour
See where H-D engines come to life. Take a behind-the-scenes look at the factory, watch the precision craftsmanship, and witness the power behind every bike.
Gear Up: Shop Exclusive H-D Gear
Score ultimate souvenirs from the H-D Shop, featuring products and apparel exclusively sold at the H-D Museum campus.
See Where It All Began
Plan to spend a full day exploring the legendary H‑D Museum campus and discovering the stories, culture, and iconic moments that shaped Harley‑Davidson from the very beginning.
Your visit starts here
H-D Museum Campus
Explore the World’s Only Harley-Davidson Museum
Where the spirit of Harley‑Davidson comes alive through legendary history, hands‑on experiences, and events that bring the riding community together in the heart of downtown Milwaukee.
H-D Headquarters & Davidson Park
Explore the Birthplace of Harley-Davidson
Home to the original Juneau Avenue factory and today’s H-D corporate campus and community park – this is where it all began in 1903.
Powertrain Operations Factory
Explore Where the Iconic Engines Are Made
Experience the factory floor up close and see the precision, innovation, and craftsmanship that power Harley‑Davidson’s iconic engines.
Ride, Explore, Discover H-D in Milwaukee
H-D Museum
The museum celebrates the legacy, culture, and innovation of H-D with immersive exhibits and iconic motorcycles.
MOTOR Restaurant
Chef-led, scratch-kitchen dining destination serving bold BBQ and smoked flavors in a vibrant, moto-inspired atmosphere.
H-D Shop
The H-D Shop offers exclusive apparel inspired by the rich heritage of Harley-Davidson and archival designs that can only be found at the world's only Harley-Davidson Museum.
H-D Factory Outlet
The only H‑D Factory Outlet in the world, offering great deals on end-of-season items and last-chance, discontinued favorites.
Powertrain Factory Tours
Step onto the factory floor for a behind-the-scenes Powertrain Factory Tour and witness the technology and craftsmanship behind H-D’s iconic engines.
Davidson Park
A vibrant 4.8-acre park at H-D Headquarters, the public space was designed for motorcycles, featuring a playground and a tavern open during events.
H-D Headquarters
Visit Juneau Avenue in Milwaukee, the birthplace of an iconic American brand where innovation, craftsmanship, and passion came together to create the first Harley-Davidson motorcycles.
Upcoming Events
2026 Thursday Bike Nights - July 16, 2026
Davidson Park Movie Night Series - July 17
This is Me: Girl Scout Clinic - July 18
Bikes Bourbon & BBQ
Saturday BBQ & Brews - July 18, 2026
This is Me Exhibit
Every Rider Has a Story. What’s Yours?
From Elvis Presley’s personal Harley to custom builds and gear, this exhibit celebrates individuality and the freedom to express identity through the ride.
Creating A Legend Exhibit
Where Imagination Fuels Innovation
A behind-the-scenes look at Harley-Davidson’s creative process, where art and engineering unite to shape iconic motorcycles.
Ezy Ryders Exhibit
Voices of the Road. Faces of a Story.
A black-and-white photographic exhibit capturing the stories, traditions, and community of Black motorcyclists in New York City.
Kickstart Your Journey
Find maps, travel information, and local vacation tips to make planning your trip hassle-free and full of adventure.
United We Ride – All Wheels Welcomed
Discover the world’s only Harley-Davidson Museum located on a scenic 20-acre campus in Milwaukee. Home to an unrivaled collection of Harley-Davidson motorcycles and memorabilia spanning from the legendary “Serial Number One” to today's iconic models, the museum offers two floors of immersive exhibits that bring the brand’s rich history, engineering, and culture to life through interactive displays and riders’ stories. With full access to a museum shop, MOTOR® Bar & Restaurant, seasonal events, and engaging tours, visitors are invited to experience the spirit of freedom, self-expression, and the open road that define the Harley-Davidson legacy.