The Harley-Davidson Museum

Experience our History

Ride along on an epic trip through time at the Harley-Davidson Museum, following our journey from outsider to icon.

Welcome

Visit the world’s only Harley-Davidson Museum to experience the rich history and culture of the iconic brand. Through engaging stories and interactive exhibits, guests can explore the legacy of camaraderie, self-expression, and love for the open road.

Home to an unparalleled collection of Harley-Davidson^® motorcycles and memorabilia, the H-D Museum spans two floors of exhibits and sits on a scenic 20-acre park-like campus. Visitors can enjoy unique shopping and dining experiences, as well as a full calendar of events and activities.

No matter how long your visit, a trip to the H-D Museum is an experience that will last a lifetime.

Location & Hours

400 West Canal Street, Milwaukee, WI 53203

1-877-436-8738

MUSEUM

Everyday 10:00am-5:00pm

HARLEY-DAVIDSON^® SHOP

Everyday 10:30am-5:30pm

H-D^® FACTORY OUTLET

Everyday 10:30am-5:30pm

MOTOR BAR & RESTAURANT

Sunday-Wednesday: 11:00am-8:00pm
Thursday-Saturday: 11:00am-9:00pm

Featured Exhibit

This is Me: Bikes, Gear, and the Stories They Tell

Motorcycles aren’t just machines—they become a part of who we are. Harley-Davidson riders are anything but a monoculture. They’re bold, quiet, flashy, rugged, and refined. What unites them isn’t a uniform or a single lifestyle—it’s the shared belief that motorcycling is an extension of self. This Is Me showcases the powerful instinct to express individuality and self-expression through the bikes they ride, the gear they choose, and the journeys they chase.

Explore the unique stories of riders from every walk of life – from billionaires, Rock & Roll royalty, H.O.G. Chapter legend, those who protect and serve our communities and many more!

Step into a world where self-expression takes the shape of chrome, leather, speed, and freedom.

Buy Tickets

Experience the Harley-Davidson Museum

Buy Tickets

"The H-D Museum not only tells the story of Harley-Davidson^® – it's where the history and heritage of our passion comes to life."

- Bill Davidson

01 Exhibits

See legends come to life

Get an in depth look into the lifestyle, culture, and the motorcycle community that only Harley-Davidson can provide. Discover the mechanics behind how motorcycles work and learn about the iconic history of Harley-Davidson through a gallery of bikes from 1903 to the present. Our temporary exhibits bring to life experiences and stories that shape moto culture and influence the world around us.

See Exhibits

02 Tours

Take your experience to the next level

Guided Tours designed to engage, entertain, educate and impress!

Find a tour

03 Events and Programs

Take part in an event

The H-D Museum calendar is filled with events for everyone. From Museum Bike nights to family holidays, you're sure to find something for everyone.

Find events

Museum Campus

There's so much to see and do at the H-D Museum. Stick around and stay awhile.

Parking and Directions

Conveniently located off I-94, you'll find the Museum at the crossroads of 6th and Canal Streets. Free parking is available for approximately 500 cars or 1,000 motorcycles on Museum grounds.

Accessible Guest Services

Handicap parking stalls are located throughout the Museum grounds. Wheelchairs, power chairs, and mobility scooters are welcome; complimentary wheelchairs available on a first-come, first-serve basis. Service animals, as defined by the ADA, are allowed in the Museum. Comfort and emotional support animals are not permitted in the Museum. Dining areas, Museum stores, and restrooms are handicap accessible. If you require an accommodation that is not described above, please contact us in advance of your visit.

Museum Campus

There's so much to see and do at the H-D Museum. Stick around and stay awhile. Follow the path around the 20-acre H-D Museum® campus.

Download campus map

H-D Annual Pass

Looking for interesting things to do and ways to fully enjoy our programs and exhibits? Our annual pass offers Individual, Family and VIP options to fit your lifestyle.

Get the pass

New shopping experiences at the Museum!

With over 13,000 square feet, the new Harley-Davidson Shop^® and H-D^® Factory Outlet are now open. Check out the online Museum store and take a piece of history home with you today.

Shop now

Great space. Great food.

1903 Events showcases customizable menus centered around the craft of food & beverage. Check out corporate, wedding, non-profit gala, and private event packages, including the all-new Garage, a year-round event space open now.

Book an event

A gift to last a lifetime.

Living the Legend^™ rivets commemorate the enduring bond that unites all riders. Create a rivet and have it prominently displayed on the Museum grounds.

Create a Rivet

Motor Bar & Restaurant

The only Harley-Davidson Museum^® restaurant, MOTOR^® Bar & Restaurant offers guests riverfront dining and Midwest camaraderie with a dose of genuine Harley-Davidson^® attitude.

Check out the Menu

©2025 H-D or its affiliates. HARLEY-DAVIDSON, HARLEY, H-D, and the Bar and Shield Logo are among the trademarks of Harley-Davidson Motor Company, Inc. Third-party trademarks are the property of their respective owners.