People viewing a red vintage motorcycle in a museum exhibit

This is Me Exhibit

Every Rider Has a Story. What’s Yours?

From Elvis Presley’s personal Harley to custom builds and gear, this exhibit celebrates individuality and the freedom to express identity through the ride.

Children in scout uniforms looking at a motorcycle in a museum

Creating A Legend Exhibit

Where Imagination Fuels Innovation

A behind-the-scenes look at Harley-Davidson’s creative process, where art and engineering unite to shape iconic motorcycles.

Person walking through museum hallway with historical motorcycle photos

Ezy Ryders Exhibit

Voices of the Road. Faces of a Story.

A black-and-white photographic exhibit capturing the stories, traditions, and community of Black motorcyclists in New York City.

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Special Exhibits: Limited-Time Exhibits. One Powerful Ride.

  • Person walking through museum hallway with historical motorcycle photos

    EZY RYDERS

    A bold photographic journey into Black motorcycle culture, featuring portraits and stories from NYC riders who live by loyalty, independence, and pride.

    Ride Through the Stories

  • Visitor examining motorcycle display inside museum gallery

    THIS IS ME

    An intimate showcase of riders who use their bikes, gear, and personal artifacts to express identity, individuality, and life journeys.

    Meet the Riders

  • Child reading information panel near motorcycles in museum

    CREATING A LEGEND

    Step inside Harley-Davidson’s creative engine. See how sketches, clay models, and prototypes evolve into legendary machines.

    Enter the Lab

  • People viewing vintage motorcycle in glass display case

    OTHER EXHIBITS

    Dive deeper into Harley-Davidson’s legacy with ongoing exhibits like the Motorcycle Galleries, the Tank Wall, and the Engine Room.

    Explore More

Museum Moments

Person viewing chrome motorcycles inside a museum exhibit
Visitors observing motorcycle frames and engines displayed in museum
Visitor examining vintage 1936 Harley-Davidson motorcycle in museum display
Visitors looking at vintage motorcycle posters and exhibits in museum
Visitor observing vintage motorcycles displayed on curved wooden exhibit
Person standing near military-style motorcycle with attached gear in museum exhibit
Group taking selfie in front of colorful motorcycle fuel tank display

Plan Your Visit Today

Explore three special exhibits that celebrate design, personality, and the stories behind the ride — see them before they’re gone.

Visitors observing vintage motorcycles displayed in a museum

Go Deeper into the Story

Book a Guided Tour

Unlock the full Harley-Davidson experience with a guided tour led by passionate experts. Hear behind-the-scenes stories, explore hidden gems, and get your questions answered in real time. Perfect for first-timers and super fans alike.

Visitors gathered around vintage motorcycle display in museum

Bring Your Crew

Group Visits Made Easy

Whether you're planning a school field trip, a club outing, or a corporate experience, the Museum offers group packages that make it easy to explore together. Discounts available for groups of 15 or more.

Worker assembling motorcycle in factory production line

From Blueprints to Open Road

H-D Factory Tours

Ever wonder how an icon comes to life? You’ll witness the artistry and grit that goes into every H-D motorcycle. See robotics in action and explore the engineering magic that powers every bike. Perfect for STEAM fans and anyone who loves a good behind-the-scenes story.

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From the roar of the engines to the curve of a tank, from the streets and highways of America to design studios in Milwaukee, these exhibits celebrate the people, creativity, and passion that define the Harley-Davidson legacy.

— Bill Brewster, Curatorial and Exhibits Manager, H-D Museum

Ride All Year Long

Enjoy Unlimited Visits with H.O.G

H.O.G.® members get unlimited access to the H-D Museum — explore exhibits and enjoy discounts across the Museum campus.

Make the Most of Your Visit

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    Know Before You Go

    Planning your visit is easy. Find info on parking, hours of operation, accessibility, and more: all in one place. We’ve got everything you need to make your trip smooth and memorable.

    Get Visitor Info

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    Plan Your Visit by Interest

    Whether you're a history buff, trendsetter, STEAM enthusiast, or visiting with kids, we’ve got something tailored for you. Explore the museum your way and make the most of every moment.

    Explore Your Path

  • Child riding small toy motorcycle in front of parked motorcycles

    The Action Never Stops

    From bike nights and concerts to seasonal celebrations, there’s always something happening on the Harley-Davidson Museum campus. Check out our calendar and join the fun.

    See Upcoming Events

  • Aerial view of Harley-Davidson museum with large crowd and parked motorcycles

    Explore Milwaukee

    Discover nearby hotels, airport options, and must-see local attractions—all in one place. Make your Harley-Davidson Museum visit part of an unforgettable Milwaukee experience.

    Start Planning

Step inside a world where motorcycle history, design, and culture come alive through powerful limited-time exhibits. Explore Creating a Legend, a behind-the-scenes look at Harley-Davidson’s design process where imagination meets innovation to shape iconic motorcycles. Discover EZY RYDERS, a striking black-and-white photography exhibit capturing the community, traditions, and stories of Black motorcyclists in New York City. Celebrate individuality in This Is Me, featuring personal motorcycles, custom builds, gear, and artifacts from riders like Elvis Presley that showcase the freedom of self-expression on two wheels. Beyond these special showcases, visitors can dive into permanent exhibits like The Motorcycle Galleries, The Tank Wall, and The Engine Room for a full immersion into 120+ years of Harley-Davidson heritage. Whether you’re drawn to history, design, or culture, the Harley-Davidson Museum offers an unforgettable ride through the people, machines, and moments that shaped the world’s most iconic motorcycle brand.