Vintage Harley-Davidson motorcycle displayed in glass case

The Ride Begins Here

The Harley-Davidson Journey

Discover the roots of Harley-Davidson, starting with Serial Number One. Follow the twists and turns of a story built on grit and innovation.

Visitor examining motorcycle engine display inside Harley-Davidson museum

Power. Precision. Passion.

The Engine Room

Dive into the heart of Harley-Davidson: the engine. This gallery is packed with historic engines and interactive stations that thrills all ages and tests even the most die-hard enthusiasts.

Two visitors viewing vintage Harley-Davidson motorcycles on display

Design that Defines Generations

The Motorcycle Galleries

Witness the evolution of Harley-Davidson across two stunning floors. A tribute to Harley-Davidson’s unmatched design and engineering, this is a visual feast for riders, dreamers, and design lovers alike.

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Exhibits: Icons, Stories, and the Unexpected

  • Visitor looking at vintage Harley-Davidson motorcycles mounted on curved wooden wall

    Clubs & Competition

    From board track racing and hill climbs to endurance trials and club rides, this gallery celebrates the thrill of competition and the camaraderie of the open road.

  • Colorful Harley-Davidson fuel tanks displayed on illuminated wall

    Tank Wall

    A jaw-dropping lineup of Harley-Davidson tank designs that span decades. Each tank is a canvas of creativity, rebellion, and brand identity.

  • Vintage Harley-Davidson motorcycle with heavy rust displayed in glass case

    Tsunami Motorcycle Display

    A Harley-Davidson motorcycle swept away by the 2011 tsunami in Japan washed ashore in British Columbia—still intact. This powerful display honors resilience, memory, and the global reach of the Harley-Davidson spirit.

  • Custom bicycle frame with high handlebars in front of “FEEL” display

    Hands-On Interactives

    Within our galleries, you’ll find interactive exhibits with puzzles, games, and design challenges that invite visitors of all ages to engage with the H-D legacy in a whole new way.

Guide explaining vintage Harley-Davidson motorcycle to group of visitors in museum

Go Deeper into the Story

Book a Guided Tour

Unlock the full H-D experience with a guided tour with behind-the-scenes stories, explore hidden gems, and get your questions answered.

Group of visitors posing in front of Harley-Davidson Archives logo

Bring Your Crew

Group Visits Made Easy

Give your group a one-of-a-kind experience exploring legendary stories and unforgettable exhibits.

Visitors in safety vests observing Harley-Davidson factory machinery

From Blueprints to the Open Road

H-D Factory Tours

Ever wonder how an icon is built? See the artistry, engineering, and grit behind every H-D motorcycle.

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Museum Exhibits

Vintage Harley-Davidson motorcycles displayed with colorful model badges on wall
Vintage Harley-Davidson club apparel and memorabilia displayed in museum case
Military-style vintage Harley-Davidson motorcycle with windshield and saddlebags on display
Vintage Harley-Davidson motorcycle with teal tank and cream wheels on display
Colorful miniature toy motorcycles displayed on curved white ramps
Curved museum exhibit displaying vintage motorcycles mounted on a wall with warm lighting and informational panels
Framed artwork and memorabilia displayed above a museum case
Wall display of colorful motorcycle fuel tanks in a museum

We don’t just display motorcycles. Every bike, every artifact in our collection carries a story. We use them to share the grit, innovation, and passion that built Harley-Davidson. It’s about connecting people to the spirit of Harley-Davidson and showing how this brand has shaped lives, communities, and culture for over 120 years.

- Bill Brewster, Curatorial and Exhibits Manager, H-D Museum

Step into the Story

This isn’t just a museum. The H-D Museum offers hands-on interactives, rare artifacts, and iconic motorcycles that inspire visitors of all ages.

Ride All Year Long

Enjoy Unlimited Visits with H.O.G.

H.O.G.® members get unlimited access to the H-D Museum — explore exhibits and enjoy discounts across the Museum campus.

Make the Most of Your Visit

Large outdoor gathering with motorcycles parked and people at an event near a Harley-Davidson building

Know Before You Go

Planning your visit is easy. Find info on parking, hours of operation, accessibility, and H-D® Shop hours: all in one place. We’ve got everything you need to make your trip smooth and memorable.

Get Visitor Info
Motorcycle stunt statue outside museum building with Harley-Davidson sign

Plan Your Visit by Interest

Whether you're a history buff, trendsetter, STEAM enthusiast, or visiting with kids, we’ve got something tailored for you. Explore the museum your way and make the most of every moment.

Explore Your Path
Performer holding microphone on stage with band in background

The Action Never Stops

From bike nights and concerts to seasonal celebrations, there’s always something happening on the Harley-Davidson Museum campus. Check out our calendar and join the fun.

See Upcoming Events
Aerial view of Harley-Davidson museum with large crowd, parked motorcycles, and city skyline

Your Milwaukee Adventure Starts Here

Discover nearby hotels, airport options, and must-see local attractions—all in one place. Make your Harley-Davidson Museum visit part of an unforgettable Milwaukee experience.

Start Planning

Experience the Harley-Davidson Museum in Milwaukee—more than just a museum. Whether you’re passionate about motorcycle history, design, engineering, or family-friendly activities, the H-D Museum offers something for everyone. Explore hands-on interactive exhibits, immersive storytelling, and rare artifacts, including iconic Harley-Davidson motorcycles that inspire curiosity in kids and challenge even the most seasoned riders. Discover over 120 years of Harley-Davidson heritage, innovation, and culture all in one unforgettable destination.