Flannels & Fleece
Fleece crews, hoodies, and flannels featuring iconic logos and vintage‑inspired designs, for the perfect reminder of your visit to the H-D Museum.
Top Off Your Look
H-D Caps Built for the Real Enthusiast
From classic badges to vintage designs, find the hat that carries the Harley-Davidson attitude wherever you go.
Inspired by Our Roots
Archive-Inspired Merchandise Crafted Just for You
Explore gear designed with real H-D heritage in mind – classic details reimaged for today’s fan.
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Just a Sample of What’s in the Shop
Headwear
From classic ball caps and rugged trucker hats to newsboy caps, these toppers let you proudly rep your love of the open road.
Jerseys
Inspired by vintage motorcycle racing jerseys and classic American baseball uniforms, H-D Museum jerseys blend bold graphics with authentic retro track style.
Houseware & Glassware
From mugs to barware and home essentials, add a spark of H-D to your everyday routine.
Souvenirs
A must-have for H-D Museum visitors, our signature souvenirs like poker chips, vinyl banners, and keychains make the ultimate take-home gift.
Collectibles
From patches and magnets to piggy banks and plush toys, our exclusive H-D Shop collectibles let you bring home a piece of the ride.
Wear the Legacy
Authentic Reproduction Apparel from the H-D Archives
Discover officially authorized apparel meticulously designed from our archives, celebrating iconic eras that shaped both Harley-Davidson and American history. Most styles are exclusively sold at the H-D Shop, with a limited selection online.
H-D Shop Fan Favorites
Men’s Plaid Diamond Bar & Shield Work Shirt
The back features the Diamond Bar & Shield created by Willie G. Davidson—a 1960s logo originally elongated to fit the gas tanks of its era—bringing authentic Harley‑Davidson heritage to a modern workwear staple.
H-D Men's Soccer Jersey
Every detail speaks to Harley-Davidson’s legacy: the iconic Empty Bar & Shield, the classic 1950s tank logo, and a full-back imprint featuring the timeless arched racer font.
Women's H-D Script Lightweight Full Zip Hoodie
The back showcases a bold 1986 tank graphic that brings unmistakable Harley‑Davidson attitude, while a color‑matched Empty Bar & Shield accents the left chest for a clean, cohesive finish.
Men’s HDMC Letterblock Tee
This classic fit, pre-washed cotton tee is imprinted with initials of the Harley-Davidson Motor Company.
Women's Banner Eagle Sleeveless Tee
The front features the iconic Live to Ride logo—originally introduced as a Harley‑Davidson belt buckle design in 1979. By the early 1980s, it had become a rallying cry for riders everywhere.
Men's Bar & Shield Lightning Bolt Lightweight Full Zip Hoodie
The full back imprint is inspired from a vintage pin on display at the Harley-Davidson Museum.
Women's Milwaukee Shovelhead Tee
First introduced in 1966, the Shovelhead remains a cult favorite among riders—and this design pays tribute to its unmistakable legacy.
Men's Gradient Americana Bar & Shield Tee
Celebrate the spirit of freedom with this 100% cotton tee featuring the iconic Harley-Davidson Bar & Shield logo, filled with a striking gradient of red, white, and blue—a bold nod to classic Americana.
H-D Museum Gear, Delivered
Explore a limited collection of H-D Shop favorites online and bring the legend to your doorstep.
Just Dropped: See the Newest H-D Museum Gear
Rivet Wall
Your Legacy. Engraved in Steel.
Celebrate your H-D journey or honor a loved one with a personalized Living the Legend Rivet, engraved stainless steel permanently displayed at the H-D Museum to inspire for generations.
Beyond the Shop: More to Experience
MOTOR Restaurant
Chef-led, scratch-kitchen dining destination serving bold BBQ and smoked flavors in a vibrant, moto-inspired atmosphere.
H-D Factory Outlet
The only H‑D Factory Outlet in the world, offering great deals on end-of-season items and last-chance, discontinued favorites.
H-D Museum
The museum celebrates the legacy, culture, and innovation of H-D with immersive exhibits and iconic motorcycles.
Davidson Park
A vibrant 4.8-acre park at H-D Headquarters, the public space was designed for motorcycles, featuring a playground and a tavern open during events.
Powertrain Factory Tours
Step onto the factory floor for a behind-the-scenes Powertrain Factory Tour and witness the technology and craftsmanship behind H-D’s iconic engines.
Discover exclusive Harley-Davidson Museum merchandise, from shirts, jackets, hats, and sweaters to patches, poker chips, houseware, and glassware. Find unique collectibles you won’t find anywhere else in the world, with a limited selection available to shop online.