H-D Shop

The H-D Shop offers exclusive apparel inspired by the rich heritage of Harley-Davidson and archival designs that can only be found at the world's only Harley-Davidson Museum.

Gearing Up

Bring Home the Legend

Shop authentic H-D mech inspired by the craftmanship and culture you love. From apparel to collectibles, the H-D Shop has something for every fan.

Online Shopping

Gear Delivered to Your Doorstep

Shop a limited selection of exclusive H-D Museum collection online, shipped straight to you.

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H-D Shop

Shop exclusive Harley-Davidson apparel and collectibles inspired by legacy and history in the immersive H-D Shop on the museum campus. Discover iconic styles and unique treasures available only here.

Located on the H-D Museum campus at 400 W. Canal St, Milwaukee, WI 53203, the H-D Shop is open daily from 10:30 a.m. to 5:30 p.m..

Please call (414) 287-2770 to speak with a retail team member during store hours. Follow @hdmuseum on Facebook and Instagram for updates on new merchandise and collections at the H-D Shop.

See the Store. Shop the Heritage.

  • H-D Shop Merchandise

    Grab genuine H-D gear like vintage-inspired sweaters, hats, tees, patches, and more—designed with archive details and built for true enthusiasts. This isn’t just a souvenir shop; it’s where Harley-Davidson history meets Harley-Davidson style for the open road.

    Explore the Styles

  • About the Space

    The H-D Shop retail store on the H-D Museum campus offers a sleek shopping experience celebrating Harley-Davidson’s legacy and style.

    See the Store

Personalized Gear

Get Creative at the Custom Station

Pick your favorite jacket, sweatshirt, tee shirt, or hat, then personalize your selection from a variety of iconic H-D patches and screen prints, customized on the spot by our expert team. Leave with a truly unique piece that’s made just for you.

From the Archives to Your Closet

Authentic Reproductions Inspired by H-D History

Step back in time with apparel recreated from H-D’s historic archives, celebrating the eras that shaped both our story and America’s.

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Order Online

Get H-D Museum Gear Delivered to Your Door

Shop exclusive gear online – limited stock available.

Promotions & Specials

  • H.O.G. Member Discount

    The H‑D Shop offers active H.O.G. members 10% off all purchases. Not a member yet? Now is the perfect time to join and enjoy free admission to the H‑D Museum as part of your perks.

    Discover Your H.O.G. Perks

Explore the H-D Shop at the Harley-Davidson Museum for exclusive apparel, gear inspired by Harley-Davidson’s heritage. Experience the Custom Station experience where you can personalize jackets, shirts, hats, and more with iconic patches and screen prints.