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Please Hold Your Iron Horses

Made For Change. Worn For Good.

Shop Pink Label Collection

Inspired by the countless riders and passengers we’ve met on the road who’ve been impacted by breast cancer, we developed Pink Label gear and apparel. Pink Label is more than something you wear. It’s the power to make a difference.

Tracy, Rider & Three-time survivor

Don't Just show your support. Give it.

Shop Pink Label Collection

3% of the proceeds from the Harley-Davidson® Pink Label Collection will be donated to the National Breast Cancer Foundation, ABCD: After Breast Cancer Diagnosis, and Young Survival Coalition. Thanks to you, over one million dollars has already been donated.

Life isn't about existing. It's about living.

Shop Pink Label Collection

“I’d been riding on the back since I was 16, but after my 2nd diagnosis I decided it was time to start my own journey. It’s helped me stay independent and get through some tough times, and inspired me to do things I never thought I would.“

Tracy, Rider & Three-time survivor

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Prices listed are generally the Manufacturer's Suggested Retail Price (MSRP), excluding taxes and shipping. Prices at local dealerships may vary. All online orders will be fulfilled and shipped by
Harley-Davidson Motor Company as the agent for the Selling Dealer.