The birthplace of an iconic brand, the original Harley-Davidson factory in Milwaukee is where passion, innovation, and craftsmanship came together to create the first Harley-Davidson motorcycles. Today, it serves as the corporate headquarters for the Harley-Davidson Motor Company.
Located at 3700 W. Juneau Ave., Milwaukee, WI 53208, the building is not open to the public except during special event tours.
Stand by the Davidson Park sign at the entrance off Highland Blvd. Across the street, in what is now the Molson Coors parking lot, stood the Davidson family home. Envision the small 10x10 shed in the backyard where it all started.
Walk toward the buildings and glance up at the water tower. During the early factory years, rooftop water tanks were functional necessities. Elevated reservoirs ensured reliable water pressure, critical for powering steam boilers, fire suppression, and other industrial operations.
The bridge connects the historic factory to the newer buildings, symbolizing Harley-Davidson’s growth. The American flag serves as a constant reminder of the company’s roots and pride in producing motorcycles that embody American ingenuity and resilience.
At the entrance to the Davidson Park’s hub, you’ll find engraved bricks. Check out the Davidson family’s bricks, including Willie G’s.
After looking at Willie G’s engraved brick, turn to face the long brick building in front of you. From the early 1900s through the early 1970s, the vast majority of Harley-Davidson motorcycles came out of Juneau.
Another fun spot to explore, the steps under the vintage H-D sign was the entrance to the original factory and the corporate office reception.
Plan your visit to Harley-Davidson Headquarters in Milwaukee, Wisconsin, and experience the birthplace of an American motorcycle legend. See iconic landmarks like the rooftop water tower, the bridge, and the American flag, and snap photos at memorable spots including the vintage H-D sign and engraved bricks honoring the Davidson family.
