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Brick Campaign - Get a personalized, engraved brick at the park’s entrance. Your contribution will help to support the mission and vision of Davidson Park for generations to come.

Make Your Mark on Davidson Park

Brick Fundraiser

Harley-Davidson’s original Juneau Avenue factory building – a site that’s been on the National Register of Historic Places since 1994 – played a key role sparking a transportation revolution. Now, on those same hallowed grounds, the Harley-Davidson Foundation is proud to open Davidson Park, transforming and revitalizing the neighborhood we’re proud to call home. Be one of the first to purchase a personalized, engraved brick at the park's entrance and honor your own legacy while supporting the mission and vision of the new community park for generations to come.

This fundraiser is a limited-time, exclusive opportunity with less than 2,200 bricks available.
 

Events & Programs 

Davidson Park is free and open for the public to enjoy. Check out our upcoming events! 

Near West Fest

September, 13, 2024
4pm–9pm

Davidson Park

Celebrate the 10th Anniversary of the Near West Side Partners during the first-ever Near West Fest! Ride your bike to Davidson Park for an evening of fun for all. We'll kick off the festivities with a happy hour in the park's 1903 Tavern beer garden and raise a toast with Molson Coors and Near West Side Partners. The fun doesn’t stop there – shop from local vendors at our maker's market, listen to music, and snack on bites from one of the participating food trucks. As the sun sets, grab a seat in the Hub for a family fun movie night. For extra comfort, bring a blanket or chair!
Doors Open Milwaukee

September 28 & 29, 2024 
10am–5pm

Davidson Park

Visit Davidson Park during Doors Open Milwaukee, an annual celebration of Milwaukee’s architecture, history and neighborhoods. Grab a drink at the 1903 Tavern, enjoy live music, and take a self-guided or guided indoor tour while exploring Davidson Park and learning more about how the park came to be. The 45 minute Harley-Davidson staff-led tours leave every hour between 10am-5pm. The last tour departs at 4pm.
Wild Space Dance Performances

October 18, 2024
7pm–9pm

October 19, 2024
4pm–6pm (matinee)
7pm–9pm

Davidson Park

Join Wild Space Dance Co. at Davidson Park for a site-specific dance performance with live music that enlivens the space through movement and sound that ties into the community and Harley-Davidson history.
Holiday Lite Nite

December 6, 2024
5:30pm–8:30pm

Davidson Park

Embrace the magic of the season at Davidson Park! Bring the whole family to view our festive holiday lights, sip on hot cocoa and cider, and cozy up by crackling fires. Then, take a stroll over to Molson Coors' spectacular Holiday Lites display for an unforgettable evening of winter fun.

Visit the Park

Parking and Park Map

Parking is available along Highland Blvd​ and in the Harley-Davidson lot on Juneau Ave to the east of Davidson Park. No car parking is allowed on Juneau Ave or 38th Street​. Motorcycle parking is available only on the north side of Juneau Ave.

Park Rules and Accessibilty

This public community space is provided for your recreation and enjoyment. Please be courteous and respectful to others and keep the park clean. For everyone’s safety and enjoyment: Skateboarding, motorized vehicles, excessive noise, fires, fireworks, firearms, organized sports, glass containers, and consumption of outside alcoholic beverages are not permitted. Keep pets on a leash. Properly dispose of your trash and animal waste in receptacles. Extended use, overnight and/or special events, and selling of goods/services allowed by permit only.​​

Park Amenities 

Enjoy free public WiFi, peaceful reflection in the Potawatomi Serenity Garden, and a kid’s playground area. Use play area equipment at your own risk. Public porta potties are located on the east side of Davidson Park near the South Lawn. Learn more about the park by taking the self-guide park tour.

Making the Park

Davidson Park is a radical transformation of an underutilized concrete parking lot serving Harley-Davidson's headquarters in Milwaukee into a soulful, civic gathering space. The mission of the project was to turn the joyless, utilitarian surface into an exciting community space where people can connect with nature, enjoy each other’s company, and play.

At the core of the park is "The Hub," a 260-feet-wide sunken multi-use events space with tiered seating surrounded by lush greenery. The circular, amphitheater layout features motorcycle driveways, parking bays, sidewalks, planting, timber seats, and 360-degree viewpoints. One direction offers views of Harley-Davidson’s historic buildings, while the other showcases the park's diverse gathering, market, reflection, and play areas framed with indigenous plantings.

Sustainability is a core element, with features designed to repair the landscape and minimize stormwater impacts, celebrating the land's heritage. In collaboration with the Forest County Potawatomi, the park incorporates sacred plantings. Locally sourced materials include varied bricks, natural timber seats, wood stairs, and weathered steel, creating a warm patina. Detail throughout is intentional, including motorcycle ‘bays’ which are laid in a unique pattern, and reflecting local culture and heritage, providing a moment of surprise to visitors.

Heatherwick Studio led the conceptual design, collaborating with local firm HGA for design, landscape, and engineering, with Greenfire Management Services ensuring the project aligns with Harley-Davidson's community-focused values. The park's design involved extensive community engagement, emphasizing accessibility and individual experience.

Community Engagement

Davidson Park's conception became a reality through collaborative partnerships and stakeholder input over three years, starting with an Appreciative Inquiry Summit in July 2021. The Near West Side of Milwaukee neighborhood expressed a desire for additional green space that fosters gathering, health, well-being, and arts and culture, a vision the Harley-Davidson Foundation was keen to fulfill. Beyond the initial hope ignited during the summit, the community continued to provide meaningful input on park design elements, future park programming, community engagement, and more. With intentional engagement with students, accessibility advocates, the community, and others, the design of the park celebrates input and execution with an eye to the detail and the experience of the individual. 

In fall 2023, the Harley-Davidson Foundation worked with Story School and Milwaukee Institute of Art & Design (MIAD) to solicit brick bay designs from area middle and high school students that connect to local culture and heritage. Twenty-four selected student designs were built and placed in strategic locations within the Hub. As guests visit the park, they will see amongst the brick designs the Near West Side neighborhood logo, local landmarks, a badger – the state animal of Wisconsin - as well as the famous Wisconsin cheese and the year 1903 which honors the first H-D motorcycle built in the shed across the street from where the park is today.

The H-D Foundation also worked with MIAD to solicit designs representing the Near West Side for the 4-foot diameter, cast iron medallion that will be placed at the center of the Hub. The selected design was created by Megan Huss. 

Rent the Park

Host your next event at Davidson Park! We welcome partners, non-profits, and community members to utilize this green space, which is an ideal venue for a wide range of public events. To request to rent the park, contact [email protected].

Davidson Park is perfect for events like live performances, exercise classes and wellness events, art workshops and educational events, non-profit fundraisers and more. Events hosted within the park must align with the Harley-Davidson Foundation’s values and mission for fostering positive social impact.

All events in Davidson Park are subject to review and approval by the Harley-Davidson team. For detailed information on hosting an event in Davidson Park, download and review our FAQ Guide.