Every Road tells a story. Every ride comes home.  

Kick off The RIDE Home at Bike Night

Motorcycles roll onto the H-D Museum campus as Bike Night launches four days of music, riding and entertainment. Catch southern rock from Hippies & Cowboys before rock icon Lita Ford takes the stage, experience the Urias Family Globe of Death, explore the Museum and grab food and drinks from MOTOR® Restaurant.

• H-D Museum: 10 AM - 5 PM

• MOTOR® Restaurant: 11 AM - 9 PM

• H-D® New Product Showroom: 12 PM - 8 PM

• The Skin Museum Tattoos: 12 PM - 8 PM

• Urias Family Globe of Death: 2 PM - 8 PM

• Free Live Music:

  • Hippies & Cowboys | 5 PM - 7 PM

  • Lita Ford | 7:30 PM - 9 PM

• Sponsor Activations: Rockford Fosgate, Michelin, Twisted Tea, H-D Insurance & EagleRider

• H.O.G.® / Membership & Loyalty Labor Day Ride Challenge

• Let’s Ride Challenge Registration & Validation

FIRST RESPONDERS' APPRECIATION DAY

Friday brings another full day of motorcycles, Museum experiences and free live entertainment while paying tribute to the first responders who answer the call when it matters most.

Firefighters and law enforcement receive free admission to the Harley-Davidson Museum, and the day features two special programs tied to the people and stories behind unforgettable moments in history. Go behind the lens with world-renowned photojournalist Allan Tannenbaum, whose decades-long career has captured some of the most iconic figures and defining moments in American culture.

Later in the evening, the Museum will recognize FDNY firefighter Tim Duffy. In observance of the upcoming 25th anniversary of 9/11, Duffy’s Harley-Davidson motorcycle will be be presented to be displayed in the H-D Museum, honoring its lasting significance as a symbol of courage, resilience and service.

Spend the day exploring the Museum and campus, then stay for an evening of live music and a special First Responders recognition before Colt Ford takes the main stage.

• H-D Museum: 10 AM - 5 PM

• MOTOR® Restaurant: 11 AM - 9 PM

• Michelin Ride Ready Challenge: 11 AM - 4 PM

• H-D® New Product Showroom: 12 PM - 8 PM

• The Skin Museum Tattoos: 12 PM - 8 PM

• Stories in the Vault: 1:30 PM - 2:30 PM

• Urias Family Globe of Death: 2 PM - 8 PM

• Behind the Lens: Allan Tannenbaum, World-Renowned Photojournalist: 4 PM - 5 PM

• Live Music & Main Stage:

  • The Milwaukee Tool Shed Band | 5 to 6:30 PM 

  • Honoring Tim Duffy & First Responders | 7 to 7:30 PM 

  • Hippies & Cowboys with special appearance by Jesse James Dupree of Jackyl | 7:30 to 9 PM 

• Sponsor Activations: Rockford Fosgate, Michelin, Twisted Tea, H-D Insurance & EagleRider

• H.O.G.® / Membership & Loyalty Labor Day Ride Challenge

• Let’s Ride Challenge Registration & Validation

Custom motorcycles, BMX stunts, the Globe of Death, exclusive Museum programs, live music and a MOTOR® Pig Roast pack the H-D Museum campus from morning through the final set of the night.

Check out the V-Twin Visionary Ride-In Motorcycle Show, see historic motorcycles come to life during Exhibits in Action: Military, go behind the scenes with Stories in the Vault and catch live performances throughout the afternoon before AC/DC tribute band Noise Pollution closes out Saturday night.

• Harley-Davidson Museum: 10 AM - 5 PM

• MOTOR® Restaurant: 11 AM - 9 PM

• Exhibits in Action: Wallace Van Sandt: 10 AM - 4 PM

• V-Twin Visionary Ride-In Motorcycle Show: 11 AM - 4 PM

• Division BMX Stunt Show: 11 AM - 7 PM

• H-D® New Product Showroom: 12 PM - 8 PM

• The Skin Museum Tattoos: 12 PM - 8 PM

• Urias Family Globe of Death: 12:30 PM - 6:30 PM

• Stories in the Vault: 1:30 PM - 2:30 PM

• MOTOR® Pig Roast: 4:30 PM - 6:30 PM

• Free Live Music:

  • Road Crew | 12 PM - 2 PM

  • 33 RPM | 2:30 PM - 4:30 PM

  • Hippies & Cowboys | 5 PM - 6:30 PM

  • Noise Pollution | 7:30 PM - 9 PM

• Sponsor Activations: Rockford Fosgate, Michelin, Twisted Tea, H-D Insurance & EagleRider

• H.O.G.® / Membership & Loyalty Labor Day Ride Challenge

• Let’s Ride Challenge Registration & Validation

The RIDE Home is Harley-Davidson’s Labor Day weekend celebration in Milwaukee, the hometown of Harley-Davidson. Taking place September 3–6, 2026, the multi-venue event brings together the Harley-Davidson Museum and participating Harley-Davidson dealerships throughout the Milwaukee area and surrounding region for four days of motorcycles, live music, entertainment, group rides, Museum programs, food, shopping and more.

Whether you ride, love motorcycles or are simply looking for things to do in Milwaukee over Labor Day weekend, everyone is welcome to experience The RIDE Home.

The RIDE Home takes place Thursday, September 3 through Sunday, September 6, 2026, over Labor Day weekend at the Harley-Davidson Museum and participating Harley-Davidson dealerships throughout the Milwaukee area and surrounding region.

Programming and hours vary by day. Check the full event schedule and participating dealer schedules for the latest times and details.

The RIDE Home is a multi-venue Labor Day weekend celebration taking place at the Harley-Davidson Museum and participating Harley-Davidson dealerships throughout the Milwaukee area and surrounding region.

The Harley-Davidson Museum, located at 400 W. Canal St., Milwaukee, WI 53201, serves as a central destination for the weekend with free live music and entertainment, Museum programs, food, shopping and more.

Participating Harley-Davidson dealerships will add to the celebration with their own live music, entertainment, group rides and special events throughout the weekend. Check the participating dealer schedules to plan your stops and experience The RIDE Home across Milwaukee and beyond.

The RIDE Home outdoor events and entertainment at the Harley-Davidson Museum are free and open to the public. No motorcycle or Harley-Davidson ownership is required to attend.

Admission is required to enter the Harley-Davidson Museum and participate in select Museum experiences.

Participating Harley-Davidson dealerships are also hosting events and activities throughout the weekend. Admission, registration requirements or costs for specific activities may vary by location, so check individual dealer schedules for details.

No. Everyone is welcome at The RIDE Home, whether you ride or not. You do not need to own a Harley-Davidson motorcycle or any motorcycle to attend.

The weekend is designed for riders, motorcycle enthusiasts, families, Milwaukee visitors and anyone who wants to experience Harley-Davidson culture in the city where it all began.

The RIDE Home offers four days of motorcycle culture, entertainment and experiences across the Harley-Davidson Museum and participating dealerships.

At the Harley-Davidson Museum, guests can experience free live music, moto-entertainment, ride-in motorcycle experiences, exclusive Museum programs, sponsor activations, food and drinks from MOTOR® Restaurant concessions, shopping, H.O.G.® Membership & Loyalty experiences, the Let's Ride Challenge and more.

Participating Harley-Davidson dealerships will keep the celebration going throughout the area with their own live performances, entertainment, group rides and special Labor Day weekend events.

Activities vary by day and location, so check the full schedule when planning your weekend.

At the H-D Museum, you can expect:

• Live music and entertainment

• Moto-entertainment and stunt shows

• Ride-in motorcycle experiences

• Exclusive Harley-Davidson Museum programs

• Sponsor experiences and activations

• Food and drinks from MOTOR® Bar & Restaurant

• Harley-Davidson shopping and merchandise

• H.O.G.® Membership & Loyalty experiences

• The Let's Ride Challenge

• The Big Unit Poker Run benefiting Fisher House Wisconsin

Activities vary by day, so check the full schedule when planning your visit.

The RIDE Home features live music and performances throughout Labor Day weekend at the Harley-Davidson Museum and participating Harley-Davidson dealerships across the area.

At the Harley-Davidson Museum, catch performances from Lita Ford, Colt Ford, Noise Pollution, Hippies & Cowboys and more Thursday through Sunday.

Participating Harley-Davidson dealerships will also host their own live music and performances throughout the weekend, giving you even more reasons to ride from stop to stop.

Performance times and entertainment vary by location and day. Check the full event schedule and participating dealer schedules for the latest lineup, set times and details.

The latest The RIDE Home 2026 schedule, entertainment times, Museum programs and event details will be updated on this page as additional information is announced.

Follow @hdmuseum (Facebook and Instagram) and start planning your ride home to Milwaukee.

The Harley-Davidson Museum will offer special programming throughout The RIDE Home, giving visitors even more ways to experience Harley-Davidson history, motorcycles and culture.

Programs include:

• Stories in the Vault

• Exhibits in Action: Wallace Van Sandt & The Military

• Behind the Lens: Allan Tannenbaum, World-Renowned Photojournalist
  
  

Museum admission is required for select programs unless otherwise noted.

Friday, September 4 is First Responders' Appreciation Day at The RIDE Home, honoring the firefighters and law enforcement officers who serve their communities, along with the families who support them. All active and retired firefighters and law enforcement officers receive free admission to the Harley-Davidson Museum on September 4.

In recognition of the 25th anniversary of September 11, the Harley-Davidson Museum will welcome FDNY firefighter Tim Duffy, who rode his Harley-Davidson motorcycle into New York City on the morning of September 11, 2001, responding to the World Trade Center attacks. The motorcycle will be presented to the Harley-Davidson Museum to be displayed in recognition of the 25th anniversary of 9/11 during a special Main Stage ceremony.

Also joining the Museum is Allan Tannenbaum, the acclaimed photojournalist who captured the iconic image of Duffy riding his Harley-Davidson motorcycle toward Ground Zero that morning. Tannenbaum, former Chief Photographer for the SoHo Weekly News, is known for documenting New York City’s cultural history and has photographed figures including John Lennon and Yoko Ono, The Rolling Stones, Bruce Springsteen, Patti Smith, Andy Warhol and Muhammad Ali.

Museum guests can hear from Tannenbaum during Behind the Lens: Allan Tannenbaum, World-Renowned Photojournalist, a special one-time Museum program from 4 to 5 p.m., included with Museum general admission.

Yes. The RIDE Home welcomes visitors of all ages. Families can enjoy motorcycles, live entertainment, moto-entertainment, food and activities throughout the Harley-Davidson Museum campus.

Some performances, programs and activities may be better suited for certain ages, so families are encouraged to review the daily schedule when planning their visit.

Yes. Food and beverages will be available for purchase throughout The RIDE Home, including smoked favorites and other offerings from MOTOR® Restaurant.

All concessions on the Harley-Davidson Museum campus are cashless. Guests should plan to use a credit card, debit card or other accepted cashless payment method for food and beverage purchases.

Visit MOTOR® Restaurant or concessions throughout the campus to fuel up between free live music, moto-entertainment, Museum programs and other Labor Day weekend activities.

Food and beverage availability and payment policies at participating dealerships may vary by location.

Yes. Parking is free on the Harley-Davidson Museum campus during The RIDE Home. Free parking is available for both motorcycles and cars.

Parking is available on a first-come, first-served basis, and availability may vary throughout the Labor Day weekend due to event attendance. Guests should follow posted signage and event-day directions when arriving on campus.

Yes. Participating Harley-Davidson dealerships throughout the Milwaukee area and surrounding region are joining The RIDE Home with their own live music, live performances, entertainment, group rides and special events.

Make the Harley-Davidson Museum one of your weekend destinations, then ride out to participating dealerships to experience even more of The RIDE Home.

Events, hours, ride schedules and activities vary by dealership. Check the participating dealer section of this page for the latest details and individual schedules.

Participating Harley-Davidson dealerships include:

• House of Harley-Davidson

• Milwaukee Harley-Davidson

• Suburban Motors Harley-Davidson

• Wisconsin Harley-Davidson

• West Bend Harley-Davidson

• Uke’s Harley-Davidson
  
  

Events, activities and hours vary by dealership. Check each participating dealer’s schedule for the latest details when planning your Labor Day weekend ride.

The RIDE Home outdoor events and entertainment at the Harley-Davidson Museum are free and open to the public, but admission is required to explore the Harley-Davidson Museum and participate in select Museum programs.

Harley-Davidson Museum general admission:

• Adults (18–64): $24 online | $26 at the Museum Lobby

• Seniors (65+): $20 online | $22 at the Museum Lobby

• Students with school ID: $20 online | $22 at the Museum Lobby

• U.S. Military with Military ID: $20 online | $22 at the Museum Lobby

• Children (5–17): $8 online | $10 at the Museum Lobby

• Children under 5: Free
  
  

Save time and money by purchasing tickets online in advance. eTickets allow guests to skip the ticket line and head directly to the Exhibits entrance with a digital or printed ticket.

Special for Friday, September 4: In recognition of First Responders' Appreciation Day, all active and retired firefighters and law enforcement officers receive free admission to the Harley-Davidson Museum.

Museum admission includes access to the Museum’s exhibits and select special programming during The RIDE Home, including Behind the Lens: Allan Tannenbaum, World-Renowned Photojournalist on Friday, September 4, from 4 to 5 p.m.

Skip the line and purchase your Harley-Davidson Museum tickets online here: 
https://purchase.h-dmuseum.com/webstore/shop/viewitems.aspx?cg=hdwebcg&c=hdtkt