Feel the Rumble
Demo the Newest Harley-Davidson® Motorcycles
Every Saturday and Sunday, May through September, the Harley-Davidson Museum invites licensed riders to hit the road on a scenic, pre-planned route through Milwaukee’s Menomonee Valley.
Gear Up. Ride Out. Repeat.
Legendary to Adventurous, Ride Them All.
From the iconic Road Glide® to the rugged Pan America®, choose your ride and experience the freedom of the open road. No strings attached. Just bring your gear and your endorsement.
Swap Seats. Swap Stories. Hit the Road.
Test Ride the Bikes Defining 2026
From sleek cruisers to rugged adventure bikes, Saturdays & Sundays at the H-D Museum are your chance to ride free, feel the power, and live the H-D lifestyle — no cost, no catch.
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Saturday & Sunday Demo Rides
Visit the H-D Museum campus on Saturdays & Sundays from 10 a.m. to 4 p.m., May through September, to experience the thrill and freedom of a Harley-Davidson motorcycle. Guests with a valid motorcycle endorsement can choose from a dozen of the latest touring, cruiser, adventure touring and sportster models for a 20-minute ride through the Menomonee Valley. Also test out the Rockford Fosgate® Legendary Audio sound system on multiple models.
The last rides depart at 3:30 p.m. Demo rides are weather-dependent and are not offered during large campus events like Wild Ones – check calendar for specific dates.
Motorcycles Built to Lead. Ready to Ride.
2026 Demo Fleet
Ride the Valley
A marked route follows a scenic loop through Milwaukee’s Menomonee Valley, an urban adventure that blends city grit with natural beauty.
Weekly Schedule
Riders in Action
Sponsors & Partners
Rockford Fosgate® Motorcycle Audio
Purpose-built motorcycle audio systems feature high performance speakers, amplifiers, and audio kits specifically designed for Harley-Davidson enthusiasts.
Learn More
Twisted Tea® Hard Iced Tea
Hard iced tea with a twist of fun. Keep It Twisted!
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Harley-Davidson® Insurance
Protection for your ride, peace of mind for your journey.
Learn More
Wisconsin Lottery®
Win big and support your community – WI Lottery gives back billions to players and homeowners statewide.
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Know Before You Ride
Everything you need to know to make the most of your Saturday or Sunday Demo Ride.
Yes. Riders must have a valid license with motorcycle endorsement. No permits or temps allowed. Not a rider, visit Harley-Davidson® Riding Academy to learn more about taking your next steps to be a rider.
No, Demo Rides are completely free!
You are required to have a helmet, eye protection, shirt, long pants, and closed-toe shoes. Recommended you bring your own gear. *We do have a limited number of helmets available to borrow (if necessary).
Yes, as long as they’re 18+ and wearing full gear.
We have a mix of sport, touring and cruisers. See above for full lineup.
No pre-registration required. Sign-up is first come, first served on-site.
Step into the Legend
Visit the H-D Museum
Explore two floors of galleries, interactive displays, and iconic motorcycles that celebrate over 120 years of Harley-Davidson history.
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Experience the thrill of Harley-Davidson motorcycles every Saturday & Sunday at the Harley-Davidson Museum campus from 10 a.m. to 4 p.m. Riders with a valid motorcycle endorsement can test a dozen of the latest Harley-Davidson #FreedomMachines, including Touring, Cruiser, Adventure Touring, and Sportster models. Each demo ride follows a scenic 20-minute route through the Menomonee Valley, with the last registration and ride departing at 3:30 p.m. This is the ultimate opportunity to feel the power, performance, and freedom that define Harley-Davidson motorcycles within an iconic Milwaukee setting.