New for 2026, Custom Fridays brings builders, riders, collectors, and enthusiasts together to showcase custom vehicles, connect with fellow gearheads, and enjoy summer nights on the Museum campus. Cruise through rows of unique rides, hear audio bikes set the vibe, catch live entertainment, and grab food and drinks from MOTOR® Restaurant while soaking in the scene.
On Friday, July 24, experience a special Roots Reggae & Dubwise Night from 5–9 PM. Wisconsin's acclaimed Spook Audio Sound System will power an evening of roots reggae, dub, and dubwise 140 featuring DJs Monocle Tom (Shamus O'Bryan), Kinky P, Stoger, and wxstedfXntxsy. More than just music, sound system culture is built around powerful sound, community, and a shared love of rhythm. MOTOR® Restaurant and the Can Room will be open until 9 PM, making it the perfect summer night to enjoy great music, food, drinks, and custom culture all in one place.
Whether you're bringing a build, coming for the music, or simply looking to soak up the atmosphere, Custom Fridays is the place to celebrate creativity, community, and unforgettable summer nights.
Custom Fridays celebrates the creativity and craftsmanship behind custom vehicles. From motorcycles and hot rods to classic cars and one-of-a-kind builds, each Friday brings a fresh mix of machines and the people who build, ride and admire them.