September 3-6, 2026
Every Road tells a story. Every ride comes home.
Four days of motorcycles, music, food, and Milwaukee energy take over the Harley-Davidson Museum campus and surrounding H-D Dealers this Labor Day weekend. Riders, locals, and visitors all roll in for one unforgettable end-of-summer sendoff.
Thursday, September 3, 2026
Bike Night Kicks It All Off
Catch Lita Ford live with opening act Hippies & Cowboys, experience the Urias Family Globe of Death, and settle into the first night of Labor Day weekend energy across campus.
Friday, September 4, 2026
First Responders Appreciation Day
Honor the 25th anniversary of 9/11 with the induction of firefighter Tim Duffy’s motorcycle into the H-D Archives, then stay for Colt Ford on the main stage.
Saturday, September 5, 2026
Full Throttle. All Day.
V-Twin Visionary Ride-In Custom Bike Show, all day live music and sponsor activations. Stay for the Rolling USA Sturgis to Milwaukee Motorcycle Giveaway on the main stage prior to headliner Noise Pollution.
Sunday, September 6, 2026
Wrap up the weekend with one more ride
Big Unit Poker Run supporting Fisher House Wisconsin plus smoked favorites starting with grab and go breakfast by MOTOR® Restaurant. Make one last stop and take in the final hours of Labor Day weekend with the Urias Family Globe of Death, and Division BMX stunt shows daredevil energy before the road takes you home.
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The RIDE Home
The RIDE Home is where miles, memories, and motorcycle culture come together in the city Harley-Davidson calls home. Labor Day weekend transforms the Harley-Davidson Museum campus into Milwaukee’s home base for riding, live music, entertainment, food, and nonstop community energy.
From the Museum to dealers across the city, The RIDE Home carries the spirit of the weekend beyond one destination and across the entire Milwaukee riding community. Riders, locals, families, and visitors all come together for the final summer weekend built around connection, celebration, and the open road.
MARK YOUR CALENDARS
Make the most of Labor Day weekend at the Harley-Davidson Museum. From live entertainment and ride-ins to, smoked goodness from MOTOR® Restaurant, and community energy across campus, The RIDE Home keeps the weekend moving from morning to night. Check out what surrounding dealers have planned, and don’t miss the Big Unit Poker Run supporting Fisher House Wisconsin on Sunday. More announcements and experiences will continue rolling out all summer long.
Bike Night kicks off The RIDE Home with motorcycles rolling onto campus, music filling the air, and the first taste of Labor Day weekend energy. Explore the H-D Museum, grab smoked favorites and cold drinks from MOTOR® Restaurant, and settle into the start of a four-day celebration.
Harley-Davidson Museum: 10 AM to 5 PM
Live Music:
Hippies & Cowboys | 5 to 7 PM
Lita Ford | 7:30 to 9 PM
Moto-tainment:
Urias Family Globe of Death | 2 PM, 4 PM, 6 PM & 8 PM
Sponsor Activations:
Rockford Fosgate
Michelin
Twisted Tea
Harley-Davidson Insurance
EagleRider
H.O.G.® Membership & Loyalty: Labor Day Ride Challenge
Let's Ride Challenge: Registration & Validation
FIRST RESPONDERS' APPRECIATION DAY
The weekend keeps building with live entertainment, moto-inspired experiences, shopping, food, and nonstop campus energy.
Throughout the day, we'll recognize and honor the first responders who serve when it matters most, along with the families who support them.
In observance of the upcoming 25th anniversary of 9/11, the Harley-Davidson Museum will also recognize firefighter Tim Duffy and the lasting significance of his Harley-Davidson motorcycle he rode into New York City on September 11. Originally restored by Harley-Davidson, the motorcycle will be formally inducted into the H-D Archives, standing as a powerful symbol of courage, resilience, and service.
Spend the day exploring the Museum, then stay for live music and an electric night on campus.
Michelin Quick Change Challenge: 12 PM to 5 PM
Harley-Davidson Museum: 10 AM to 5 PM
Live Music:
Hippies & Cowboys | 5 to 7 PM
Colt Ford | 7:30 to 9 PM
First Responders Appreciation Ceremony & Tim Duffy Motorcycle Induction: 7 PM
Moto-tainment:
Urias Family Globe of Death | 2 PM, 4 PM, 6 PM & 8 PM
Sponsor Activations:
Rockford Fosgate
Michelin
Twisted Tea
Harley-Davidson Insurance
EagleRider
H.O.G.® Membership & Loyalty: Labor Day Ride Challenge
Let's Ride Challenge: Registration & Validation
Saturday brings full weekend momentum to campus with V-Twin Visionary Ride-In Custom Bike Show, all day live music, entertainment, sponsor activations, and Milwaukee Labor Day weekend energy at every turn.
Between H-D Museum programs like Exhibits in Action: Wallace Van Sandt & The Military, the Pig Roast from MOTOR®, there’s something happening all day long.
V-Twin Visionary Ride-In Custom Bike Show: 10 AM to 5 PM
Harley-Davidson Museum: 10 AM to 5 PM
Live Music:
Daytime Band | 12 to 2 PM
Daytime Band | 2:30 to 4:30 PM
Hippies & Cowboys | 5 to 7 PM
Noise Pollution | 7:30 to 9 PM
Moto-tainment:
Division BMX Stunt Show | 11 AM, 12 PM, 1:30 PM, 3:30 PM, 5:30 PM & 7 PM
Urias Family Globe of Death | 12:30 PM, 2:30 PM, 4:30 PM & 6:30 PM
Sponsor Activations:
Rockford Fosgate
Michelin
Twisted Tea
Harley-Davidson Insurance
EagleRider
H.O.G.® Membership & Loyalty: Labor Day Ride Challenge
Let's Ride Challenge: Registration & Validation
Wrap up the weekend with one more ride. Join the Big Unit Poker Run supporting Fisher House Wisconsin, grab a final meal from MOTOR®, and take in the final hours of Labor Day weekend before the road takes you home.
Big Unit Poker Run: Ride Staging | 8 to 11 AM
Harley-Davidson Museum: 10 AM to 5 PM
Moto-tainment:
Urias Family Globe of Death | 9:30 AM, 11:30 AM, 1:30 PM & 3:30 PM
Division BMX Stunt Show | 12 PM, 1 PM, 2 PM, 3 PM & 4 PM
Sponsor Activations:
Rockford Fosgate
Michelin
Twisted Tea
Harley-Davidson Insurance
EagleRider
H.O.G.® Membership & Loyalty: Labor Day Ride Challenge
Let's Ride Challenge: Registration & Validation
From iconic voices to daredevil precision, this lineup doesn’t just show up, it hits hard.
The Sound + The Stunts
LITA FORD
Hard rock icon and former Runaways guitarist known for her powerhouse vocals and no-apologies stage presence. A defining voice of ‘80s rock who still brings the same fire to every performance.
COLT FORD
Country rap pioneer blending Southern storytelling with hip-hop swagger. Built a career on breaking genre lines and turning every show into a high-energy experience.
NOISE POLLUTION
A rock band rooted in classic influences with a modern edge. Known for tight musicianship and a sound that channels the biggest anthems of the genre.
Hippies & Cowboys
Outlaw country-meets-modern rock with a laid-back, road-ready vibe. Delivers a sound that feels equal parts grit and easygoing energy.
Urias Family Globe of Death
Multi-generational stunt team carrying on a decades-long daredevil tradition. Precision, timing, and trust define every ride inside the Globe of Death.
Division BMX Stunt Team
High-impact BMX crew pushing limits with technical tricks and big-air energy. A fast-paced performance built on skill, style, and crowd-stopping moments.
The Ride Home: Campus Energy
Ride Further. Give Back.
Rolling USA: Sturgis to Milwaukee
Rolling USA is about celebrating the freedom, adventure and thrill of the open road. In partnership with Harley-Davidson®, it is the ultimate nationwide contest to give you the chance to live your dream. Stop by a participating Harley-Davidson® Dealership and scan the QR Code to register for your chance to win a brand new Harley-Davidson® Motorcycle, plus unforgettable trips to the biggest rallies in the U.S., limited edition swag, guitars and more! Collect additional keywords at participating dealerships for extra entries and rev up changes to win!
Stay Tuned for What’s Coming
Labor Day weekend plans start here.
From ride-ins and dealer events to live music, moto-tainment, and unforgettable experiences, The RIDE Home keeps the spirit of riding alive all Labor Day weekend at the Harley-Davidson Museum.
Be the first to know about entertainment, ride opportunities, and event updates as they're announced.
Join our email list to stay connected and get the latest news leading up to The RIDE Home.
“As the birthplace of Harley-Davidson, some come for the motorcycles. Some come for the music. Most come back for the community that makes Milwaukee feel like home.”
- Amber Christopher , VP Harley-Davidson Experiences
KEEP THE RIDE HOME ROLLING BEYOND THE MUSEUM. H-D DEALER EVENTS COMING SOON.
House of Harley-Davidson®
Distance: ~8 miles
Milwaukee Harley-Davidson®
Distance: ~10 miles
Suburban Motors Harley-Davidson®
Distance: ~17 miles
Wisconsin Harley-Davidson®
Distance: ~35 miles
West Bend Harley-Davidson®
Distance: ~38 miles
Uke’s Harley-Davidson®
Distance: ~40 miles
H-D Museum
One Visit Turns into a Full Weekend.
Explore iconic motorcycles, interactive exhibits, hands-on experiences, shopping, food, and the stories that shaped motorcycle culture before stepping into the Labor Day weekend energy outside. Visiting before Labor Day? The Museum is open year-round and always worth the ride to Milwaukee.
Go Deeper into the History
Experience the Harley-Davidson Museum Like Never Before.
From guided Spotlight Tours to exclusive Beyond the Gate and VIP experiences, Harley-Davidson Museum tours take groups deeper into the stories, motorcycles, artifacts, and history that shaped an icon. Perfect for groups, riders, and visitors looking for a more immersive Milwaukee experience. Advanced reservations are recommended for group tours and specialty experiences.
The Power Behind the Ride
Go Inside Harley-Davidson Powertrain Operations.
Take your Milwaukee experience even further with a Harley-Davidson Powertrain Operations Factory Tour. Get a behind-the-scenes look at how motorcycles come to life and experience another side of the brand that started it all right here in Wisconsin.
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Making the Trip to Milwaukee? We’ve Got You.
The RIDE Home Sponsors & Partners
Rockford Fosgate® Motorcycle Audio
Purpose-built motorcycle audio systems feature high performance speakers, amplifiers, and audio kits specifically designed for Harley-Davidson enthusiasts.
Twisted Tea® Hard Iced Tea
Hard iced tea with a twist of fun. Grab yourself a Twisted Tea Original or Twisted Tea Light. Keep It Twisted!
Harley-Davidson® Insurance
Protection for your ride, peace of mind for your journey.
Michelin® Motorcycle Tires
Michelin's cruiser range was especially designed for Harley-Davidson® motorcycles. Exceptional tires for legendary bikes, developed and co-branded exclusively with Harley-Davidson®.
EAGLERIDER Rentals & Tours
EAGLERIDER the world’s largest motorcycle rental and touring company since 1992, helping millions of riders ignite and live their passion for the open road.
MOTORCYCLE GIVEAWAY
H.O.G.® RIDE HOME
Visit the Harley-Davidson Museum to register for your chance to win* a 2026 Street Glide® Liberty with Rockford Fosgate® Stage III Kit Fairing Speakers. Existing, eligible H.O.G.® members score a $5,000 bonus if they win. Membership has its rewards.
Things to do in Milwaukee Labor Day weekend 2026 start at the Harley-Davidson Museum with The RIDE Home. This free four-day event features live music, motorcycles, a Factory Outlet Sale, and First Responders Appreciation with induction of Tim Duffy’s infamous Harley-Davidson motorcycle, and family-friendly entertainment. Plan your Labor Day weekend in Milwaukee with one of the city’s top events for riders and visitors.