September 3-6, 2026
Every Road tells a story. Every ride comes home.
Four days of motorcycles, music, food, and Milwaukee energy take over the Harley-Davidson Museum campus and surrounding H-D Dealers this Labor Day weekend. Riders, locals, and visitors all roll in for one unforgettable end-of-summer sendoff.
Thursday, September 3, 2026
Bike Night Kicks It All Off
Catch Lita Ford live with opening act Hippies & Cowboys, experience the Urias Family Globe of Death, and settle into the first night of Labor Day weekend energy across campus.
Friday, September 4, 2026
First Responders Appreciation Day
Honor the 25th anniversary of 9/11 with the presentation of firefighter Tim Duffy’s motorcycle to the H-D Museum, then stay for Hippies & Cowboys with a special appearance by Jesse James Dupree of Jackyl on the main stage.
Saturday, September 5, 2026
Full Throttle. All Day.
V-Twin Visionary Ride-In Custom Motorcycle Show, all day live music and sponsor activations. Stay for the Rolling USA Sturgis to Milwaukee Motorcycle Giveaway on the main stage prior to headliner Noise Pollution.
Sunday, September 6, 2026
Wrap up the weekend with one more ride
Big Unit Poker Run supporting Fisher House Wisconsin plus smoked favorites starting with grab and go breakfast by MOTOR® Restaurant. Make one last stop and take in the final hours of Labor Day weekend with the Urias Family Globe of Death, and Division BMX stunt shows daredevil energy before the road takes you home.
The RIDE Home
Make Milwaukee your destination this Labor Day weekend. The RIDE Home takes over the Harley-Davidson Museum and Milwaukee-area H-D® dealerships September 3–6 for four days of motorcycles, free live music, high-energy entertainment, food, riding and unforgettable experiences in the city where Harley-Davidson began.
From Lita Ford on Thursday and Hippies & Cowboys with a guest appearance by Jesse James Dupree of Jackyl on Friday to Noise Pollution on Saturday, the main stage delivers free live music throughout the weekend, with additional bands performing during the day Friday and Saturday. Add the V-Twin Visionary Ride-In Custom Motorcycle Show, Globe of Death, BMX stunt shows, exclusive Museum programs, First Responders Appreciation Day and the Big Unit Poker Run, and there’s something happening across the H-D Museum campus all weekend long.
Whether you’re riding into Milwaukee or looking for things to do over Labor Day weekend, this is the place to be. Riders, families, locals and visitors from all over come together for one last big summer weekend celebrating motorcycles, music and the community that makes Milwaukee the home of Harley-Davidson.
From iconic voices to daredevil precision, this lineup doesn’t just show up, it hits hard.
The Sound + The Stunts
LITA FORD
Hard rock icon and former Runaways guitarist known for her powerhouse vocals and no-apologies stage presence. A defining voice of ‘80s rock who still brings the same fire to every performance.
Hippies & Cowboys + Jesse James Dupree
Southern rockers Hippies & Cowboys take over Friday night, joined for a special appearance by Jesse James Dupree of Jackyl.
NOISE POLLUTION
A rock band rooted in classic influences with a modern edge. Known for tight musicianship and a sound that channels the biggest anthems of the genre.
Hippies & Cowboys
Outlaw country-meets-modern rock with a laid-back, road-ready vibe. Delivers a sound that feels equal parts grit and easygoing energy.
Road Crew
A high-energy country and rock cover band delivering crowd favorites, modern country hits, and classic rock anthems with an electrifying stage presence that keeps audiences singing and dancing all night.
33RPM
A classic rock cover band delivering iconic album rock favorites from the '70s and '80s with authentic musicianship, powerful vocals, and the timeless sound of rock's greatest era.
Urias Family Globe of Death
Multi-generational stunt team carrying on a decades-long daredevil tradition. Precision, timing, and trust define every ride inside the Globe of Death.
Division BMX Stunt Team
High-impact BMX crew pushing limits with technical tricks and big-air energy. A fast-paced performance built on skill, style, and crowd-stopping moments.
V-Twin Visionary Custom Motorcycle Show
The V-Twin Visionary Custom Motorcycle Show welcomes custom and classic motorcycles of all years and styles. Ride in and compete for awards including Best of Show, Best Custom, Best Classic, Best Paint, Best Performance, Best Bagger, Best Vicla, and more.
The RIDE Home: What to Expect
Four days. One packed Labor Day weekend in Milwaukee. The RIDE Home brings motorcycles, free live music, stunt shows, custom motorcycles, exclusive Harley-Davidson Museum programs, food and more to the H-D Museum campus September 3–6.
Whether you’re planning one day or making a weekend of it, there’s something happening from morning to night. Check out the daily schedule below, explore what Milwaukee-area Harley-Davidson® dealers have planned and start mapping out your RIDE Home.
Kick off The RIDE Home at Bike Night
Motorcycles roll onto the H-D Museum campus as Bike Night launches four days of music, riding and entertainment. Catch southern rock from Hippies & Cowboys before rock icon Lita Ford takes the stage, experience the Urias Family Globe of Death, explore the Museum and grab food and drinks from MOTOR® Restaurant.
- H-D Museum: 10 AM - 5 PM
- MOTOR® Restaurant: 11 AM - 9 PM
- H-D® New Product Showroom: 12 PM - 8 PM
- The Skin Museum Tattoos: 12 PM - 8 PM
- Urias Family Globe of Death: 2 PM - 8 PM
- Free Live Music:
- Hippies & Cowboys | 5 PM - 7 PM
- Lita Ford | 7:30 PM - 9 PM
- Sponsor Activations: Rockford Fosgate, Michelin, Twisted Tea, H-D Insurance & EagleRider
- H.O.G.® / Membership & Loyalty Labor Day Ride Challenge
- Let’s Ride Challenge Registration & Validation
FIRST RESPONDERS' APPRECIATION DAY
Friday brings another full day of motorcycles, Museum experiences and free live entertainment while paying tribute to the first responders who answer the call when it matters most.
Firefighters and law enforcement receive free admission to the Harley-Davidson Museum, and the day features two special programs tied to the people and stories behind unforgettable moments in history. Go behind the lens with world-renowned photojournalist Allan Tannenbaum, whose decades-long career has captured some of the most iconic figures and defining moments in American culture.
Later in the evening, the Museum will recognize FDNY firefighter Tim Duffy. In observance of the upcoming 25th anniversary of 9/11, Duffy’s Harley-Davidson motorcycle will be be presented to be displayed in the H-D Museum, honoring its lasting significance as a symbol of courage, resilience and service.
Spend the day exploring the Museum and campus, then stay for an evening of live music and a special First Responders recognition before Colt Ford takes the main stage.
- H-D Museum: 10 AM - 5 PM
- MOTOR® Restaurant: 11 AM - 9 PM
- Michelin Ride Ready Challenge: 11 AM - 4 PM
- H-D® New Product Showroom: 12 PM - 8 PM
- The Skin Museum Tattoos: 12 PM - 8 PM
- Stories in the Vault: 1:30 PM - 2:30 PM
- Urias Family Globe of Death: 2 PM - 8 PM
- Behind the Lens: Allan Tannenbaum, World-Renowned Photojournalist: 4 PM - 5 PM
- Live Music & Main Stage:
- The Milwaukee Tool Shed Band | 5 to 7 PM
- Honoring Tim Duffy & First Responders | 7 to 7:30 PM
- Hippies & Cowboys with special appearance by Jesse James Dupree of Jackyl | 7:30 to 9 PM
- Sponsor Activations: Rockford Fosgate, Michelin, Twisted Tea, H-D Insurance & EagleRider
- H.O.G.® / Membership & Loyalty Labor Day Ride Challenge
- Let’s Ride Challenge Registration & Validation
Custom motorcycles, BMX stunts, the Globe of Death, exclusive Museum programs, live music and a MOTOR® Pig Roast pack the H-D Museum campus from morning through the final set of the night.
Check out the V-Twin Visionary Ride-In Motorcycle Show, see historic motorcycles come to life during Exhibits in Action: Military, go behind the scenes with Stories in the Vault and catch live performances throughout the afternoon before AC/DC tribute band Noise Pollution closes out Saturday night.
- Harley-Davidson Museum: 10 AM - 5 PM
- MOTOR® Restaurant: 11 AM - 9 PM
- Exhibits in Action: Wallace Van Sandt: 10 AM - 4 PM
- V-Twin Visionary Ride-In Motorcycle Show: 11 AM - 4 PM
- Division BMX Stunt Show: 11 AM - 7 PM
- H-D® New Product Showroom: 12 PM - 8 PM
- The Skin Museum Tattoos: 12 PM - 8 PM
- Urias Family Globe of Death: 12:30 PM - 6:30 PM
- Stories in the Vault: 1:30 PM - 2:30 PM
- MOTOR® Pig Roast: 4:30 PM - 6:30 PM
- Free Live Music:
- Road Crew | 12 PM - 2 PM
- 33 RPM | 2:30 PM - 4:30 PM
- Hippies & Cowboys | 5 PM - 6:30 PM
- Noise Pollution | 7:30 PM - 9 PM
- Sponsor Activations: Rockford Fosgate, Michelin, Twisted Tea, H-D Insurance & EagleRider
- H.O.G.® / Membership & Loyalty Labor Day Ride Challenge
- Let’s Ride Challenge Registration & Validation
One more ride before you head home.
Sunday sends off The RIDE Home with the Big Unit Poker Run benefiting Fisher House Wisconsin, breakfast at MOTOR®, motorcycle entertainment, BMX stunt shows, live music and one last chance to explore the Harley-Davidson Museum.
Fuel up, ride out and make the final day of Labor Day weekend in Milwaukee count.
- Big Unit Poker Run Ride Staging: 8 - 11 AM
- MOTOR® Outdoor Breakfast: 8 - 11 AM
- MOTOR® Restaurant: 11 AM - 5 PM
- Urias Family Globe of Death: 9:30 AM - 3:30 PM
- Harley-Davidson Museum: 10 AM - 5 PM
- H.O.G.® Ride Challenge: 10 AM - 5 PM
- Let’s Ride Challenge: Registration & Validation
- H-D® New Product Showroom: 10 AM - 5 PM
- The Skin Museum Tattoos: 10 AM - 5 PM
- MOTOR® Restaurant: 11 AM - 5 PM
- Free Live Music:
- Tlalok Rodriguez | 12 - 3 PM
- Division BMX Stunt Show: 12 - 4 PM
- Sponsor Activations: Rockford Fosgate, Michelin, Twisted Tea, H-D Insurance & EagleRider
- H.O.G.® / Membership & Loyalty Labor Day Ride Challenge
- Let’s Ride Challenge Registration & Validation
GET THE SCHEDULE
Don't miss a minute of The RIDE Home. Download The Shed'ule of Events for the complete lineup of concerts, stunt shows, rides, exhibits, and more happening Sept. 3-6 at the H-D Museum.
Exclusive Museum Experiences - only during The RIDE Home
The Ride Home: Campus Energy
“As the birthplace of Harley-Davidson, some come for the motorcycles. Some come for the music. Most come back for the community that makes Milwaukee feel like home.”
- Amber Christopher , VP Harley-Davidson Experiences
Know Before You Go
Planning your visit to The RIDE Home? Find everything you need to know before heading to the Harley-Davidson Museum this Labor Day weekend, including event hours, free parking, Museum admission, live entertainment, special programs, participating Harley-Davidson dealers, food and beverage options, and more.
Whether you ride, love motorcycles or are simply looking for things to do in Milwaukee over Labor Day weekend, everyone is welcome to experience The RIDE Home.
Programming and hours vary by day. Check the full event schedule and participating dealer schedules for the latest times and details.
The Harley-Davidson Museum, located at 400 W. Canal St., Milwaukee, WI 53201, serves as a central destination for the weekend with free live music and entertainment, Museum programs, food, shopping and more.
Participating Harley-Davidson dealerships will add to the celebration with their own live music, entertainment, group rides and special events throughout the weekend. Check the participating dealer schedules to plan your stops and experience The RIDE Home across Milwaukee and beyond.
Admission is required to enter the Harley-Davidson Museum and participate in select Museum experiences.
Participating Harley-Davidson dealerships are also hosting events and activities throughout the weekend. Admission, registration requirements or costs for specific activities may vary by location, so check individual dealer schedules for details.
The weekend is designed for riders, motorcycle enthusiasts, families, Milwaukee visitors and anyone who wants to experience Harley-Davidson culture in the city where it all began.
At the Harley-Davidson Museum, guests can experience free live music, moto-entertainment, ride-in motorcycle experiences, exclusive Museum programs, sponsor activations, food and drinks from MOTOR® Restaurant concessions, shopping, H.O.G.® Membership & Loyalty experiences, the Let's Ride Challenge and more.
Participating Harley-Davidson dealerships will keep the celebration going throughout the area with their own live performances, entertainment, group rides and special Labor Day weekend events.
Activities vary by day and location, so check the full schedule when planning your weekend.
At the H-D Museum, you can expect:
- Live music and entertainment
- Moto-entertainment and stunt shows
- Ride-in motorcycle experiences
- Exclusive Harley-Davidson Museum programs
- Sponsor experiences and activations
- Food and drinks from MOTOR® Bar & Restaurant
- Harley-Davidson shopping and merchandise
- H.O.G.® Membership & Loyalty experiences
- The Let's Ride Challenge
- The Big Unit Poker Run benefiting Fisher House Wisconsin
Activities vary by day, so check the full schedule when planning your visit.
At the Harley-Davidson Museum, catch performances from Lita Ford, Colt Ford, Noise Pollution, Hippies & Cowboys and more Thursday through Sunday.
Participating Harley-Davidson dealerships will also host their own live music and performances throughout the weekend, giving you even more reasons to ride from stop to stop.
Performance times and entertainment vary by location and day. Check the full event schedule and participating dealer schedules for the latest lineup, set times and details.
Programs include:
In recognition of the 25th anniversary of September 11, the Harley-Davidson Museum will welcome FDNY firefighter Tim Duffy, who rode his Harley-Davidson motorcycle into New York City on the morning of September 11, 2001, responding to the World Trade Center attacks. The motorcycle will be presented to the Harley-Davidson Museum to be displayed in recognition of the 25th anniversary of 9/11 during a special Main Stage ceremony.
Also joining the Museum is Allan Tannenbaum, the acclaimed photojournalist who captured the iconic image of Duffy riding his Harley-Davidson motorcycle toward Ground Zero that morning. Tannenbaum, former Chief Photographer for the SoHo Weekly News, is known for documenting New York City’s cultural history and has photographed figures including John Lennon and Yoko Ono, The Rolling Stones, Bruce Springsteen, Patti Smith, Andy Warhol and Muhammad Ali.
Museum guests can hear from Tannenbaum during Behind the Lens: Allan Tannenbaum, World-Renowned Photojournalist, a special one-time Museum program from 4 to 5 p.m., included with Museum general admission.
Some performances, programs and activities may be better suited for certain ages, so families are encouraged to review the daily schedule when planning their visit.
All concessions on the Harley-Davidson Museum campus are cashless. Guests should plan to use a credit card, debit card or other accepted cashless payment method for food and beverage purchases.
Visit MOTOR® Restaurant or concessions throughout the campus to fuel up between free live music, moto-entertainment, Museum programs and other Labor Day weekend activities.
Food and beverage availability and payment policies at participating dealerships may vary by location.
Parking is available on a first-come, first-served basis, and availability may vary throughout the Labor Day weekend due to event attendance. Guests should follow posted signage and event-day directions when arriving on campus.
Make the Harley-Davidson Museum one of your weekend destinations, then ride out to participating dealerships to experience even more of The RIDE Home.
Events, hours, ride schedules and activities vary by dealership. Check the participating dealer section of this page for the latest details and individual schedules.
Participating Harley-Davidson dealerships include:
Harley-Davidson Museum general admission:
- Adults (18–64): $24 online | $26 at the Museum Lobby
- Seniors (65+): $20 online | $22 at the Museum Lobby
- Students with school ID: $20 online | $22 at the Museum Lobby
- U.S. Military with Military ID: $20 online | $22 at the Museum Lobby
- Children (5–17): $8 online | $10 at the Museum Lobby
- Children under 5: Free
Special for Friday, September 4: In recognition of First Responders' Appreciation Day, all active and retired firefighters and law enforcement officers receive free admission to the Harley-Davidson Museum.
Museum admission includes access to the Museum’s exhibits and select special programming during The RIDE Home, including Behind the Lens: Allan Tannenbaum, World-Renowned Photojournalist on Friday, September 4, from 4 to 5 p.m.
Skip the line and purchase your Harley-Davidson Museum tickets online here:
https://purchase.h-dmuseum.com/webstore/shop/viewitems.aspx?cg=hdwebcg&c=hdtkt
Schedule changes and event updates for the Harley-Davidson Museum will be communicated through official Harley-Davidson Museum channels as needed.
Follow @hdmuseum (Facebook and Instagram) to stay up to date on H-D Museum campus activities.
For dealership-specific events, check with the participating dealership for the latest updates.
H-D Museum
One Visit Turns into a Full Weekend.
Explore iconic motorcycles, interactive exhibits, hands-on experiences, shopping, food, and the stories that shaped motorcycle culture before stepping into the Labor Day weekend energy outside. Visiting before Labor Day? The Museum is open year-round and always worth the ride to Milwaukee.
Go Deeper into the History
Experience the Harley-Davidson Museum Like Never Before.
From guided Spotlight Tours to exclusive Beyond the Gate and VIP experiences, Harley-Davidson Museum tours take groups deeper into the stories, motorcycles, artifacts, and history that shaped an icon. Perfect for groups, riders, and visitors looking for a more immersive Milwaukee experience. Advanced reservations are recommended for group tours and specialty experiences.
The Power Behind the Ride
Go Inside Harley-Davidson Powertrain Operations.
Take your Milwaukee experience even further with a Harley-Davidson Powertrain Operations Factory Tour. Get a behind-the-scenes look at how motorcycles come to life and experience another side of the brand that started it all right here in Wisconsin.
Looking for things to do in Milwaukee Labor Day Weekend 2026? The RIDE Home at the Harley-Davidson Museum features four days of free live music, motorcycles, family-friendly entertainment, the Urias Family Globe of Death, Division BMX stunt shows, the V-Twin Visionary Ride-In Custom Motorcycle Show, performances by Lita Ford, Hippies & Cowboys and special guest Jesse James Dupree of Jackyl, First Responders Appreciation Day, Tim Duffy's historic 9/11 motorcycle, MOTOR Restaurant food, and events across participating Harley-Davidson dealerships.