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Join the family

Become a Harley-Davidson® dealer

Our purpose at Harley-Davidson is to fulfill dreams of personal freedom. For over a century, we have committed to this goal and it remains the foundation for everything we do. However, it’s our family of Harley-Davidson® dealers who ultimately make these dreams come true. Our dealers are ambassadors of the brand and the keepers of the unique Harley-Davidson culture and help to create experiences, memories and a bond that can last a lifetime.

Do you have what it takes?

Learn about the requirements to become a Harley-Davidson® dealer and our process to review a dealer prospect.

Owning and operating a Harley-Davidson® Dealership is one of the most unique business opportunities in the world. Each area of the dealership is a complementary component of a well-run, profitable business. Each department is committed to help to fulfill the dream of freedom, the love of riding and the open road.


  • Motorcycle Sales
  • Parts & Accessories
  • General Merchandise
  • Service
  • Finance & Insurance

Express your interest in becoming an authorized Harley-Davidson® Dealer

If you'd like to become part of the Harley-Davidson family, simply download the application form and tell us about yourself.