Harley-Davidson Inc & Harley-Davidson Canada LP
as of October 2025
Our primary goal in collecting your personal information is to enable us to provide our products and services to you and to help personalize your interactions and experiences with us. This Notice explains what personal information we may collect from you, when we may collect it, how we may use and disclose it, and your rights regarding our use of it. By using our websites, our mobile app and any products or services purchased or subscribed to via our websites and mobile, and by submitting your personal information, you agree to the terms of this Privacy Notice.
The entity responsible for the data processing described in this Notice is Harley-Davidson Canada LP with headquarter at Harley Davidson Canada, 675 Cochrane Dr, East Tower 6th Floor, Markham, Ontario L3R OB8.
The contact details can be found in the “How do I contact Harley-Davidson?” section below.
In this Notice, "Harley-Davidson" is used to refer to Harley-Davidson Canada and Harley-Davidson, Inc., where the information provided in the Notice is equally applicable to more than one controller.
Our independent Harley-Davidson Dealers may share certain information with us in connection with your purchase of a Harley-Davidson vehicle. However, this Notice does not apply to them or your communications with them. Please contact the dealer or visit the dealer website to learn more about its privacy practices.
We may collect personal information from you when you visit one of our websites, save your information with us online, contact us with a question or concern, want to organize a test ride or organize a rental, process your information for warranty purposes or participate in a contest, promotion, or survey. If we do not collect this personal information, we may not be able to provide you with the products and service you have requested. We also may receive personal information about you from certain trademark licensees of Harley-Davidson or its affiliates, and specifically from licensees that provide financial services to persons acquiring a Harley-Davidson motorcycle in markets other than the United States or Canada. We obtain this information to advise these licensees on the structure and administration of the financial services they provide to persons acquiring a Harley-Davidson motorcycle and to optimize the experience for such persons. Financial services provided in Canada by Harley-Davidson Financial Services, Inc. and its subsidiaries are not included in this Privacy Notice and are subject to a separate Privacy Notice.
We may collect, use, store and transfer different kinds of personal data about you which we have grouped together as follows.
Category of Data |
Description |
Identity Information |
Information about you including your first name, last name, title, date of birth, gender, Driver's License information, VIN. |
Contact Data |
Contact details including billing address, delivery address, email address and telephone numbers. |
Payment Data |
Credit card/payment details, issuing bank, expiry date and security code and billing address. |
Transaction Data |
Details about payments to and from you and other details of products and services you have purchased from us and from which of our stores, as well as in connection with financial services you may receive in connection with the purchase of Harley-Davidson products from trademark licensees of Harley-Davidson or its affiliates in connection with your Harley-Davidson motorcycle.. |
Technical Data |
Internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform and other technology on the devices you use to access our website or app. |
Profile Data |
Information about your profile including your username and password, purchases or orders made by you, your interests, preferences, clothing sizes, feedback and survey responses. Information received from trademark licensees providing financial services to you may include credit profile including credit tier, delinquency, payment history, amount financed, credit term, and other attributes impacting credit score or account performance. |
Usage Data |
Information about how you use our website, mobile app, products and services.
|
Marketing and Communications Data
|
Your preferences in receiving marketing from us and our third parties and your communication preferences. |
Mobile App Data |
Your device type, operating system, IP address, the unique identification number, the type of browser, the Internet service provider, information about your use of the app, and location of your device (assuming you have agreed in your device settings to the location of your device). |
We process your personal information in order to |
We use the following categories of personal information |
We rely on the following legal grounds to carry this processing |
Render a service that you requested such as facilitating rentals or test rides, answering your queries relating to our products, dealers or events, enrolling you for rallies, tours or Harley Owner Group events or managing your HOG membership |
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Necessity for the performance of your contract/subscription with us. |
Liaise with you regarding warranty or recall information |
|
Necessity for the performance of your contract/subscription with us.
Compliance with our legal obligations, such as product safety laws. |
Personalize and enhance your experiences when you interact with Harley-Davidson |
|
Our legitimate interests in improving user experience and our products and services. |
Help us learn more about your motorcycle and retail preferences |
|
Our legitimate interests in improving user experience and our products and services, as well as those products and services offered by our licensees. |
Communicate with you and send you information by email, telephone (including autodialed or pre-recorded call), text message, or other means about our products, services, contests, and promotions, until you direct us to no longer contact you with promotional communications |
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Your consent, which you are allowed to withdraw at any time (without this affecting the lawfulness of the processing carried out before your withdrawal). (please see the "How do I opt-in or opt-out of promotional communications?” section below for more information on this topic).
Our legitimate interests in keeping you informed of interesting information about our services and improving user experience (where consent is not required by law). |
Update you on membership programs, benefits and services, and to enhance your membership experience |
|
Necessity for the performance of your contract/subscription with us.
Our legitimate interests in keeping you informed of interesting information about our services and improving user experience. |
Administer contests and promotions, and to respond to your corresponding requests |
|
Our legitimate interests in conducting legitimate promotional activities and raising brand awareness. |
Enable us or our trademark licensees to provide you with the highest quality experiences, products, services and motorcycles |
|
Our legitimate interests in better understanding your use of our and our licensees’ products and services and in improving them. |
Investigate, prevent, or respond to suspected illegal activities or fraud, or to protect the safety, rights, or property of you, us, or a third party |
|
Our legitimate interests in maintaining the integrity and safety of our business and users.
Compliance with relevant legal obligations. |
Establish or exercise our legal rights or defend against any legal claims |
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Our legitimate interests in protecting such legal interests. |
Manage and improve our websites, mobile app, events, experience, products and services |
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Our legitimate interests in updating and improving our website and other customer-facing platforms to ensure the best overall customer experience. |
Perform marketing and demographic research and analysis |
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Our legitimate interests in understanding our customers and target markets in order to increase business efficiency and devise short and long term improvement strategies. |
To process and deliver your order including: (b) deliver the product to you (c) collect and recover money owed to us (d) communicate with you about your order |
|
Necessary for the performance of your contract / subscription with us. |
The recipients above may be established in countries outside Canada, including the US.
When transferring your personal information outside Canada, Harley-Davidson takes all steps that are reasonably necessary to ensure that your personal data is protected in accordance with applicable laws, including, where relevant, by entering into an appropriate data transfer agreement with the party outside Canada.
Harley-Davidson maintains physical, electronic, contractual, procedural and managerial safeguards to protect the confidentiality, integrity, security, and privacy of your personal information.
We use Secure Sockets Layer (SSL) technology to protect your information as it is transmitted to us. We also employ user authentication procedures and other preventative technologies designed to keep your data secure and protected. Access to personal information is limited to authorized Harley-Davidson personnel who require access to perform their job functions, and to authorized third parties that are contractually required to keep your information confidential and secure. Please note, however, that no data transmission or storage can be guaranteed to be 100% secure. As a result, while we strive to protect the information we maintain, we cannot ensure or warrant the security of any information that you transmit to us.
In the event that, despite the precautions taken by Harley-Davidson, there are possible breaches of the security and protection measures for your information applied by Harley-Davidson, you and the personal data protection authority will be duly informed as soon as Harley-Davidson has become aware of the breach.
The amount of time Harley-Davidson will retain personal information varies, depending on the services Harley-Davidson has provided, the nature of the relationship between Harley-Davidson and the third party licensee from whom Harley-Davidson receives the personal information and the nature of the personal information that Harley-Davidson holds. Harley-Davidson only retains personal information for such period of time as is necessary for the legitimate purposes for which the personal data are processed.
Legal requirements, however, may require us to retain some or all the personal information we hold for a period of time that is longer than that for which we might otherwise hold.
When personal information is no longer required by Harley-Davidson or by law, Harley-Davidson will either convert it into an aggregated non-identifying form or Harley-Davidson will appropriately destroy or erase the personal information.
Harley-Davidson wants to communicate with you only if you want to hear from us. At the time when we collect your personal information you will generally be offered a choice, in compliance with local law, of whether you wish to receive promotional communications.
If you change your mind about your current communication preferences with Harley-Davidson, you can use the unsubscribe feature in a marketing email or log into your online profile account to change your preferences. You can also contact our customer service team via phone or mail as described in the section "How do I contact Harley-Davidson?" below.
Note that even if you opt-out from receiving promotional communications, Harley-Davidson may still contact you, including by email, for matters related to your purchase or subscription with us, such as for warranty and recall information or information about your order status and shipment. We may also need to contact you via telephone, email or postal mail with questions or information regarding your order.
Opt outs are entity specific. Opting out with respect to one Harley-Davidson entity is not automatically effective with respect to other entities.
For your convenience, our websites may contain links to other companies' sites such as authorized Harley-Davidson dealers or third-party licensees of Harley-Davidson as described above, which may have privacy notices that differ from our own. We do not endorse and are not responsible for the content or practices of any linked sites. We recommend that you review the privacy notice of any site that you access through a link from our sites or our mobile app.
As Harley-Davidson business or outside business conditions change, we may update our Privacy Notice to reflect changes in our practices. We will post a revised Privacy Notice on our website as needed due to changes in our practices or as otherwise legally required.
As stated above, we are not responsible for the content or practices of any linked pages. It is your responsibility to review and familiarize yourself with the most current version of the privacy notice of any page you access through our pages.
Because the use of your personal information for marketing purposes is not essential to maintaining a relationship with you, you have control over whether to receive advertising information or advertising calls. For instructions on making decisions, please see the section entitled, "How do I opt-in or unsubscribe from Promotional Communications?"
You may also ask us for access to your personal information, to correct or update it or, to the extent permitted by applicable law, to object to the use of your personal information by contacting us as described in the section titled "How do I contact Harley-Davidson?" Our contact will inform you: (i) of the information that will be requested for you to identify yourself, as well as the documents that you need to attach to your request: (ii) of the deadline in which you will receive a response; (iii) how you should submit your application, including forms you may use; and; (iv) the manner in which we will deliver your information to you (which may generally be copies of documents or digital files).
Pursuant to applicable data protection laws you have certain rights with respect to the personal information that we process about you. Please note that these rights might be limited under applicable local data protection law.
To exercise your Data Consumer Rights, you may submit a request by:
Online at: Data Privacy Request Form
By email: [email protected]
By Phone: 1-800-258-2464
Please include your name, address, email address, and phone number in your request. To complete your request, you will be required to respond to any follow-up inquires we may make, and we may deny your request if you do not do so. We will not discriminate against any consumer for exercising these rights.
To change selections about receiving promotional communications, to update your personal information, to ask questions about this Privacy Notice and our handling of your personal information, or to exercise your privacy rights, you can contact Harley-Davison by email or postal mail. We will review and respond within 15 working days after verifying your identity, during which period you may continue to receive communications from Harley-Davidson. We will explain to you within 15 working days if there is any complicated situation that requires extension.
If contacting us by postal mail, please include your name and the email address or street address you used when you provided your information to Harley-Davidson.
Harley-Davidson Canada LP.
675 Cochrane Dr
East Tower 6th Floor
Markham, Ontario L3R OB8
Customer Care via phone
1-800-258-2464 (English)
1-833-434-3500 (French)
Email
[email protected]