Journey to the Birthplace of Harley-Davidson

Summer at Harley-Davidson Museum

Win a 2026 Street Glide® Liberty

Visit the Harley-Davidson Museum this summer and enter the H.O.G.® Ride Home motorcycle giveaway for your chance to win a 2026 Street Glide® Liberty motorcycle equipped with Rockford Fosgate® Stage III Kit Fairing Speakers.

Campus drone still of Harley-Davidson Museum with Milwaukee skyline and river at dusk

The RIDE Home | Labor Day Weekend

Mark your calendar for four days of live music, motorcycle culture, and hometown Harley-Davidson celebrations this Labor Day weekend.

Person on custom Harley-Davidson motorcycle with raised handlebars at outdoor bike gathering

Thursday Bike Nights

Free and open to all wheels, Thursday Bike Nights bring riders and enthusiasts together for live music, great food, and unforgettable summer nights.

Rider on Harley-Davidson motorcycle at demo rides booth

Ride 2026 Harley-Davidson Motorcycles

Every Saturday and Sunday, take a Harley-Davidson motorcycle for a demo ride and experience the latest models on the open road.

People toasting drinks over table with barbecue meal and sides

Dine at MOTOR® Restaurant

Enjoy outdoor dining, barbecue favorites, cold drinks, and one of Milwaukee's best patios overlooking the Harley-Davidson Museum campus.

Visitor viewing colorful Harley-Davidson fuel tank display in museum

More Events & Experiences

From live demonstrations and special exhibits to family-friendly activities and motorcycle events, discover something new all summer long.

Motorcycle rider statue with outstretched arm and American flag in background

Plan Your Visit

Whether you're planning a day trip, weekend getaway, or bucket-list motorcycle journey, find everything you need to experience the H-D Museum in Milwaukee.

Ultimate H-D Experiences

First Harley-Davidson motorcycle displayed in glass case

See the First Harley: Serial #1

In 1903, out of a small shed in Milwaukee, Wisconsin, four young men lit a cultural wildfire that would grow and spread across geographies and generations.

Rows of vintage motorcycles stored on shelves in archive warehouse

Step Inside the Vault

Go beyond the public exhibits with an exclusive VIP tour of the H-D Archives. See rare artifacts, historic documents, and the stories behind the world’s best motorcycles.

Workers in safety vests and goggles observing motorcycle parts on workbench

Powertrain Operations Factory Tour

See where H-D engines come to life. Take a behind-the-scenes look at the factory, watch the precision craftsmanship, and witness the power behind every bike.

Person examining plaid shirt in retail clothing store

Gear Up: Shop Exclusive H-D Gear

Score ultimate souvenirs from the H-D Shop, featuring products and apparel exclusively sold at the H-D Museum campus.

People walking past historic Harley-Davidson Motor Co. building

See Where It All Began

Plan to spend a full day exploring the legendary H‑D Museum campus and discovering the stories, culture, and iconic moments that shaped Harley‑Davidson from the very beginning.

See the First Harley: Serial #1

In 1903, out of a small shed in Milwaukee, Wisconsin, four young men lit a cultural wildfire that would grow and spread across geographies and generations.

Step Inside the Vault

Go beyond the public exhibits with an exclusive VIP tour of the H-D Archives. See rare artifacts, historic documents, and the stories behind the world’s best motorcycles.

Powertrain Operations Factory Tour

See where H-D engines come to life. Take a behind-the-scenes look at the factory, watch the precision craftsmanship, and witness the power behind every bike.

Gear Up: Shop Exclusive H-D Gear

Score ultimate souvenirs from the H-D Shop, featuring products and apparel exclusively sold at the H-D Museum campus.

See Where It All Began

Plan to spend a full day exploring the legendary H‑D Museum campus and discovering the stories, culture, and iconic moments that shaped Harley‑Davidson from the very beginning.

See the First Harley: Serial #1

In 1903, out of a small shed in Milwaukee, Wisconsin, four young men lit a cultural wildfire that would grow and spread across geographies and generations.

Step Inside the Vault

Go beyond the public exhibits with an exclusive VIP tour of the H-D Archives. See rare artifacts, historic documents, and the stories behind the world’s best motorcycles.

Powertrain Operations Factory Tour

See where H-D engines come to life. Take a behind-the-scenes look at the factory, watch the precision craftsmanship, and witness the power behind every bike.

Gear Up: Shop Exclusive H-D Gear

Score ultimate souvenirs from the H-D Shop, featuring products and apparel exclusively sold at the H-D Museum campus.

See Where It All Began

Plan to spend a full day exploring the legendary H‑D Museum campus and discovering the stories, culture, and iconic moments that shaped Harley‑Davidson from the very beginning.

Your visit starts here

Get Museum Tickets

Book Guided Tour

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Make MOTOR Reservations

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H-D Museum Campus

Explore the World’s Only Harley-Davidson Museum

Where the spirit of Harley‑Davidson comes alive through legendary history, hands‑on experiences, and events that bring the riding community together in the heart of downtown Milwaukee.

H-D Headquarters & Davidson Park

Explore the Birthplace of Harley-Davidson

Home to the original Juneau Avenue factory and today’s H-D corporate campus and community park – this is where it all began in 1903.

Powertrain Operations Factory

Explore Where the Iconic Engines Are Made

Experience the factory floor up close and see the precision, innovation, and craftsmanship that power Harley‑Davidson’s iconic engines.

Ride, Explore, Discover H-D in Milwaukee

Person sitting on red motorcycle adjusting handlebar in museum exhibit

H-D Museum

The museum celebrates the legacy, culture, and innovation of H-D with immersive exhibits and iconic motorcycles.

Burger with melted cheese served with chips and pickles on tray

MOTOR Restaurant

Chef-led, scratch-kitchen dining destination serving bold BBQ and smoked flavors in a vibrant, moto-inspired atmosphere.

Retail store display with Harley-Davidson clothing including shirts, jackets, and folded apparel

H-D Shop

The H-D Shop offers exclusive apparel inspired by the rich heritage of Harley-Davidson and archival designs that can only be found at the world's only Harley-Davidson Museum.

H-D Factory Outlet

The only H‑D Factory Outlet in the world, offering great deals on end-of-season items and last-chance, discontinued favorites.

Person speaking to group inside factory with machinery in background

Powertrain Factory Tours

Step onto the factory floor for a behind-the-scenes Powertrain Factory Tour and witness the technology and craftsmanship behind H-D’s iconic engines.

Red brick industrial buildings surrounding landscaped park with circular seating area

Davidson Park

A vibrant 4.8-acre park at H-D Headquarters, the public space was designed for motorcycles, featuring a playground and a tavern open during events.

Brick factory building with Harley-Davidson water tower

H-D Headquarters

Visit Juneau Avenue in Milwaukee, the birthplace of an iconic American brand where innovation, craftsmanship, and passion came together to create the first Harley-Davidson motorcycles.

The Motorcycle That Defined a Culture

Upcoming Events

11.1.47 DavidsonParkMovieNightSeries HeroImage Event

Davidson Park Movie Night Series - June 19

06/19/2026, 6:30 PM

Davidson Park

Free

FreeFamily-Friendly

Wild Ones: Vintage Motorcycle Rally

06/20/2026, 10:00 AM

Harley-Davidson Museum

Free

FreeBike ShowLive Music

11.1.5 BBQandBlues HeroImage BBQandBeers

Saturday BBQ & Brews - June 20, 2026

06/20/2026, 5:30 PM

MOTOR Restaurant

Free

Food & BeverageLive Music

2026 Demo Ride Days - June 21

06/21/2026, 10:00 AM

Harley-Davidson Museum

Free

11.1.44 FathersDayBrunch HeroImage Event

Father’s Day at MOTOR

06/21/2026, 11:00 AM

Harley-Davidson Museum

Food & BeverageFamily-Friendly

Three people sitting on a wooden dock by calm water with reflections

2026 Thursday Bike Nights - June 25 , 2026

06/25/2026, 5:00 PM

Harley-Davidson Museum Campus

Free

FreeFood & BeverageLive Music

2026 Yoga Series - June 27

06/27/2026, 9:00 AM

Davidson Park

Free

Visitors viewing streamlined Harley-Davidson race motorcycle with large historical portrait display

This is Me Exhibit

Every Rider Has a Story. What’s Yours?

From Elvis Presley’s personal Harley to custom builds and gear, this exhibit celebrates individuality and the freedom to express identity through the ride.

Child drawing motorcycle sketches on wall display inside museum

Creating A Legend Exhibit

Where Imagination Fuels Innovation

A behind-the-scenes look at Harley-Davidson’s creative process, where art and engineering unite to shape iconic motorcycles.

Person walking through museum hallway with blue walls and historical photos

Ezy Ryders Exhibit

Voices of the Road. Faces of a Story.

A black-and-white photographic exhibit capturing the stories, traditions, and community of Black motorcyclists in New York City.

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Kickstart Your Journey

Find maps, travel information, and local vacation tips to make planning your trip hassle-free and full of adventure.

United We Ride – All Wheels Welcomed

Discover the world’s only Harley-Davidson Museum located on a scenic 20-acre campus in Milwaukee. Home to an unrivaled collection of Harley-Davidson motorcycles and memorabilia spanning from the legendary “Serial Number One” to today's iconic models, the museum offers two floors of immersive exhibits that bring the brand’s rich history, engineering, and culture to life through interactive displays and riders’ stories. With full access to a museum shop, MOTOR® Bar & Restaurant, seasonal events, and engaging tours, visitors are invited to experience the spirit of freedom, self-expression, and the open road that define the Harley-Davidson legacy.