April 30–May 3, 2026 | Senigallia, Italy
European Spring Rally
A fresh adventure begins in 2026 as the Harley-Davidson European Spring Rally makes its debut in historic Senigallia, Italy.
We’re heading to the stunning Adriatic coast, where unforgettable memories are made. Sun, sea, roaring engines, and the open road await.
Location & Date
Senigallia, Italy
April 30 – May 3, 2026
Senigallia, in the Marche region of Italy, hosted the 30th European H.O.G. Rally in 2024, with a huge attendance and incredible atmosphere. Situated on the east coast of Italy – just a few hours ride from Venice and Bologna it is the perfect location for the all-new Spring Rally, and event that is free and open to all riders.
A gorgeous resort nestled on the Adriatic coast with miles of beaches on one side and beautiful hillside towns and mountain roads on the other, Senigallia provides a warm welcome for motorcyclists, with memorable restaurants, bars and sights around town.
A beautiful and historic Italian town, partially built within large medieval fortified walls and towers. Jesi is in the province of Ancona, within the Marche region. Famous for its iconic architecture and as the home of Verdicchio wine, it’s a short ride from Senigallia.
One of the lesser known tourist regions of Italy to outsiders, it’s hugely popular within Italy itself. But Harley-Davidson’s most recent event in Senigallia in 2024 has started to change that. There’s so much to see and do, on two wheels, on foot, however you choose.
The Harley-Davidson zone will be open: Thursday, April 30th – Sunday, May 3rd: 10.00–14.00
Located in Foro Annonario, the Harley-Davidson Expo will be the first opportunity to see the 2026 Harley-Davidson line-up in EMEA. It’s also a great place for H.O.G. members to meet up and connect.
Be the first to try the Harley-Davidson 2026 line-up, including Sport, Cruiser, Grand American Touring and Adventure Touring.
A wide range of live music is planned for the event including packed schedules at the Main Stage on Piazza Garibaldi, Harley Bar in Piazza Simoncelli and the Vida Loca bus at the Rocca Roveresca, so you can keep the party going long into the evening!
Your opportunity to ride together with thousands of other H-D motorcycles in celebration of the start of the riding season, taking in the stunning scenery around the event site.
Our dedicated and experienced H-D and H.O.G. teams are ready to receive you at Harley-Davidson European Spring Rally. We look forward to meeting you in Senigallia.
We're looking forward to welcoming some of Europe's best Harley-Davidson authorized dealerships and more than 100 other vendors, offering apparel, motorcycle parts and accessories and souvenirs of your visit all around town.
A number of authorized H-D dealerships will be attending and exhibiting their latest ranges of clothing and accessories.
Enter your motorcycle in the official Harley-Davidson Custom Bike Show. There are six categories: Classic, Touring/Bagger, Adventure & Offroad, Sport, Cruiser, and Radical Custom—all motorcycles welcome in this category!
