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The Harley-Davidson Museum

Experience our History

Ride along on an epic trip through time at the Harley-Davidson Museum, following our journey from outsider to icon.

With two all-new retail stores, a greatly enhanced Experience Gallery and a year-round event building, the Harley-Davidson Museum has reshaped its campus!

When you visit, you will discover culture and history through stories and interactive exhibits that celebrate expression, camaraderie, and love for the sport. With an unrivaled collection of Harley-Davidson motorcycles and memorabilia on two floors of exhibits, a 20-acre, park-like campus, one-of-a-kind shopping and dining experiences and a full calendar of activities, the H-D Museum is one of Milwaukee’s top tourist destinations for visitors from around the globe. No matter how long your visit, a trip to the H-D Museum is an experience that will last a lifetime.

Location & Hours

400 West Canal Street, Milwaukee, WI 53203


Open daily from 10:00am–5:00pm

Open daily from 11:00am–5:30pm

Open daily from 11:00am–5:30pm

Open Sunday–Wednesday from 11:00am–8:00pm and Thursday–Saturday from 11:00am–9:00pm

See our COVID-19 safety precautions prior to your visit



Experience the Harley-Davidson Museum
"The H-D Museum not only tells the story of Harley-Davidson – it's where the history and heritage of our passion comes to life." 
- Bill Davidson

01 Exhibits

See legends come to life

Get an in depth look into the lifestyle, culture, and the motorcycle community that only Harley-Davidson can provide. Discover the mechanics behind how motorcycles work and learn about the iconic history of Harley-Davidson through a gallery of bikes from 1903 to the present. Our temporary exhibits bring to life experiences and stories that shape moto culture and influence the world around us.

02 Tours

Take your experience to the next level

Guided Tours designed to engage, entertain, educate and impress!

03 Events and Programs

Take part in an event

The H-D Museum calendar is filled with events for everyone. From Museum Bike nights to family holidays, you're sure to find something for everyone.

Museum Campus

There's so much to see and do at the H-D Museum. Stick around and stay awhile.

Parking and Directions

Conveniently located off I-94, you'll find the Museum at the crossroads of 6th and Canal Streets. Free parking is available for approximately 500 cars or 1,000 motorcycles on Museum grounds.

Accessible Guest Services

Handicap parking stalls are located throughout the Museum grounds. Wheelchairs, power chairs, and mobility scooters are welcome; complimentary wheelchairs available on a first-come, first-serve basis. Service animals, as defined by the ADA, are allowed in the Museum. Comfort and emotional support animals are not permitted in the Museum. Dining areas, Museum stores, and restrooms are handicap accessible. If you require an accommodation that is not described above, please contact us in advance of your visit.

There's so much to see and do at the H-D Museum. Stick around and stay awhile. Follow the path around the 20-acre H-D Museum campus.

1903 Events showcases customizable menus centered around the craft of food & beverage. Check out corporate, wedding, non-profit gala, and private event packages, including the all-new Garage, a year-round event space open now.

Living the Legend rivets commemorate the enduring bond that unites all riders. Create a rivet and have it prominently displayed on the Museum grounds. 

The only Harley-Davidson Museum restaurant, MOTOR Bar & Restaurant offers guests riverfront dining and Midwest camaraderie with a dose of genuine Harley-Davidson attitude.