All-new CVO model launch premieres June 7. Watch trailer on YouTube.

The Harley-Davidson Museum

Experience our History

Ride along on an epic trip through time at the Harley-Davidson Museum, following our journey from outsider to icon.

Welcome

With two all-new retail stores, a greatly enhanced Experience Gallery and a year-round event building, the Harley-Davidson Museum has reshaped its campus!


When you visit, you will discover culture and history through stories and interactive exhibits that celebrate expression, camaraderie, and love for the sport. With an unrivaled collection of Harley-Davidson motorcycles and memorabilia on two floors of exhibits, a 20-acre, park-like campus, one-of-a-kind shopping and dining experiences and a full calendar of activities, the H-D Museum is one of Milwaukee’s top tourist destinations for visitors from around the globe. No matter how long your visit, a trip to the H-D Museum is an experience that will last a lifetime.

Location & Hours

400 West Canal Street, Milwaukee, WI 53203

1-877-436-8738

MUSEUM
Open daily from 10:00am–5:00pm

THE HARLEY-DAVIDSON™ SHOP
Open daily from 10:30am–5:30pm 

THE FACTORY SHOP
Open daily from 10:30am–5:30pm 

MOTOR BAR & RESTAURANT
Open Sunday–Wednesday from 11:00am–8:00pm and Thursday–Saturday from 11:00am–9:00pm
 

See our COVID-19 safety precautions prior to your visit

 

 

Experience the Harley-Davidson Museum

Buy Tickets
"The H-D Museum not only tells the story of Harley-Davidson – it's where the history and heritage of our passion comes to life." 
- Bill Davidson
corporate juneau avenue bridge
Vintage Harley-Davidson motorcycle in museum
01 Exhibits

See legends come to life

Get an in depth look into the lifestyle, culture, and the motorcycle community that only Harley-Davidson can provide. Discover the mechanics behind how motorcycles work and learn about the iconic history of Harley-Davidson through a gallery of bikes from 1903 to the present. Our temporary exhibits bring to life experiences and stories that shape moto culture and influence the world around us.

See Exhibits
motorcycle helmets
People taking a museum tour
02 Tours

Take your experience to the next level

Guided Tours designed to engage, entertain, educate and impress!

Find a tour
corporate juneau avenue bridge
men riding touring motorcycles in mountains
03 Events and Programs

Take part in an event

The H-D Museum calendar is filled with events for everyone. From Museum Bike nights to family holidays, you're sure to find something for everyone.

Find events
Museum Campus

There's so much to see and do at the H-D Museum. Stick around and stay awhile.

Parking and Directions
Parking and Directions
Conveniently located off I-94, you'll find the Museum at the crossroads of 6th and Canal Streets. Free parking is available for approximately 500 cars or 1,000 motorcycles on Museum grounds.
Museum Accessibility
Accessible Guest Services
Handicap parking stalls are located throughout the Museum grounds. Wheelchairs, power chairs, and mobility scooters are welcome; complimentary wheelchairs available on a first-come, first-serve basis. Service animals, as defined by the ADA, are allowed in the Museum. Comfort and emotional support animals are not permitted in the Museum. Dining areas, Museum stores, and restrooms are handicap accessible. If you require an accommodation that is not described above, please contact us in advance of your visit.
Museum Campus Map
Museum Campus 
There's so much to see and do at the H-D Museum. Stick around and stay awhile. Follow the path around the 20-acre H-D Museum™ campus.
Download campus map
Event
Great space. Great food.
1903 Events showcases customizable menus centered around the craft of food & beverage. Check out corporate, wedding, non-profit gala, and private event packages, including the all-new Garage, a year-round event space open now.
Book an event
A gift to last a lifetime.
A gift to last a lifetime. 
Living the Legend™ rivets commemorate the enduring bond that unites all riders. Create a rivet and have it prominently displayed on the Museum grounds. 
Create a Rivet
Events
Motor Bar & Restaurant
The only Harley-Davidson Museum™ restaurant, MOTOR™ Bar & Restaurant offers guests riverfront dining and Midwest camaraderie with a dose of genuine Harley-Davidson attitude.
Check out the Menu
Learn to Ride
Customer Support
Financing
Motorcycle Services
Insurance
About Us
©2023 H-D or its affiliates. HARLEY-DAVIDSON, HARLEY, H-D, and the Bar and Shield Logo are among the trademarks of H-D U.S.A., LLC. Third-party trademarks are the property of their respective owners.
©2023 H-D or its affiliates. HARLEY-DAVIDSON, HARLEY, H-D, and the Bar and Shield Logo are among the trademarks of H-D U.S.A., LLC. Third-party trademarks are the property of their respective owners.