June 6–9, 2024 | Senigallia, Italy

European H.O.G. Rally

You’ll find the best deals on accommodation in Senigallia and the surrounding area through our official booking partner. 

The flagship European event in the summer of 2024, the 30th Annual European H.O.G. Rally will take place in the historic port town of Senigallia, Italy from June 6–9. Entry to the event will be completely free for all riders.


Senigallia nestles like a jewel on the Adriatic coast, just north of Ancona in the Le Marche region of Italy, featuring some  stunning coastline with velveteen white sand, shallow beachfronts and iconic architecture, including a 15th century fortress. Surrounded by rolling hills with endless vineyards and olive groves, it promises to be a magnet for Harley Owners Group members from across Europe and indeed around the world. Expect a range of H.O.G. and Harley-Davidson activities as well as music, excellent Italian cuisine, entertainment, shopping and much, much more in this beautiful and ancient town.


The Rally itself will take place within the beautiful and historic piazzas of Senigallia and around the Rocca Roveresca or city fortress. The surrounding area is equally impressive with easy access to incredible scenic ride outs. 

Location & Date
Senigallia, Italy

June 6–9, 2024


9:00am – 10:00pm Thursday to Saturday

10:00am – 1:00pm Sunday


You’ll find the best deals on accommodation in Senigallia and the surrounding area through our official booking partner, Senigallia Incoming.


For Group Bookings please contact [email protected]

Celebrating the 30th European H.O.G. Rally

2024 marks the 30th anniversary of the Annual European H.O.G. Rally, which has taken place all across Europe, from Killarney in Ireland to Jurmala in Latvia. Come and join us for a huge party in Italy, from June 6–9, 2024.  

Senigallia's sights

Foro Annonario & Piazza Simoncelli

Hosting the Harley-Davidson Expo with the latest 2024 H-D motorcycles on display—plus Harley-Davidson free Demo Rides and a Pan America Adventure Ride starting point at the nearby Piazza Simoncelli, the Foro Annonario is right beside the banks of the Misa River at the heart of Senigallia with its 24 Doric-syle columns creating a picturesque arcade.

Rocca Roveresca & Underground

The place to go for official merchandise, Harley-Davidson dealerships from around Europe, and much more, including shopping and entertainment on two levels. The Rocca Roveresca or Della Rovere Fortress is an imposing fortification that originally dates back to 1350, currently housing a museum, its grounds are a popular location for festivals like the H.O.G. Rally.

Piazza Garibaldi

Right in the heart of Senigallia, Piazza Garibaldi will have a huge variety of activities during the day and evening. Hosting the Rally's main stage, you'll be able to take in three incredible nights of free music, while its daytime offerings include the H.O.G. Zone, classic and custom bike expos, a Wall of Death spectacular, and on Friday June 7 the ride-in Custom Bike Show. Piazza Garibaldi is the main plaza in the city, surrounded by iconic buildings like the Palazzo Becci, Cattedrale di San Pietro Apostolo and the Collegio Ginnasio Pio IX. Also known as the Piazza del Duomo, it dates from the 18th century. 

Pre-order your 30th Annual European H.O.G. Rally commemorative Rally Pack now, including your t-shirt, pin & patch.

Tell us if you're going!

Let us know if you're interested in or are going to the 30th European H.O.G. Rally in Senigallia and join the conversation at the Official Event Page on Facebook.

Sponsors Welcome!

If you’re interested in sponsoring the 30th Annual European H.O.G. Rally in Senigallia, or would like to apply to be a retailer or a vendor please email us.

Rally Partners

The Mayor and tourism office of Senigallia welcome you to the 30th Annual European H.O.G. Rally. Rediscover an authentic Italy, one that will leave you speechless with its beauty and variety.

Get ready to ride

Express the rider inside on and off the bike with genuine H-D riding and casual gear. 

Customize your ride with over 10,000 authentic H-D parts and accessories

Show the world who you ride with. Get all your H-D riding and casual gear here.