March 6-13, 2021 | Daytona Beach, Florida, USA

Daytona Bike Week

Get Rally Ready
Kick off the riding season with Harley-Davidson at the 80th Annual Daytona Bike Week March 6-13. Join thousands of riders in Daytona Beach for high-octane fun as the city roars to life with incredible music and showstopping bikes.
Location & Date
Daytona Beach, Florida (USA)
March 6-13, 2021
Visit us daily from 9:00am - 5:00pm

Prioritizing Health and Safety

Harley-Davidson continues to prioritize the health and safety of its employees, its riders and the community. We will be taking the necessary precautions in our event spaces at Daytona Bike Week 2021. Actions include requiring face coverings, facilitating social distancing, providing hand sanitizer, monitoring and maintaining a maximum capacity in H-D event spaces, thorough and frequent cleaning of event spaces and extensive sanitization of demo motorcycles.

test
test
Demos available daily

Take a Demo Ride at the Daytona Speedway

Be the first to take a demo ride on the new 2021 motorcycles at the Daytona International Speedway. We are taking extra pre-cautions to ensure your safety. You'll experience contactless registration, routine bike cleaning, and helmet sanitizing. You just need to enjoy the ride.

Luggage on Motorcycle
Man riding motorcycle
Daytona
Woman racing in a motorcycle
Woman smiling enjoying Daytona
Men trying motorcycles

Trailer Storage
Bike Week Park and Ride Locations
Need a place to store your trailer for Daytona Bike Week? Select H-D® dealers are offering riders trailer storage. Park it free of charge and ride into Daytona worry-free. Stop in. Unload. Ride out! Contact a participating H-D® dealer below for more information.
Find trailer storage
Plan for this event
  • Pack items that have more than one use. A multi-tool is handier than a basic pocket knife.
  • Pack all your cold weather and raingear no matter what time of year it is.
  • Lightweight synthetic clothing – such as T-shirts and underwear – can be washed in a hotel sink and dried overnight (cotton fabrics take too long to dry in this manner).
  • On long trips, consider bringing your rattiest underwear (or other clothing), then just throw it away when you're done with it!
  • Plastic bags make great boot liners if you forgot your gaiters. If you forgot your rain gloves, rubber dishwashing gloves make great, inexpensive substitutes.
  • A small towel can be wrapped around your neck during a rainstorm to keep water from running down your back – and doubles as a shop rag.
  • Don't fold your clothes – roll them. They take up less space that way.
  • Zipper-lock plastic bags of various sizes can be extremely useful for organizing items in saddlebags and duffle bags. They can make it easier to find and retrieve particular items without unpacking your entire motorcycle. Use the one-gallon size to pack one day's worth of clothes – jeans, undergarments, and shirt. This makes it easier to unpack just what you need.
  • When traveling with other riders, conserve space by comparing packing lists and eliminating duplicate items.
  • When traveling (two-up) with a partner, ask yourself questions such as: "Can we share a tube of toothpaste?" or "Can I get by using her shampoo for a week?"
  • Few things are as easy to pack as money or credit cards. If you're struggling with whether or not to bring a particular item, consider simply buying it on the road if you need it.
  • If you watch the ounces, the pounds will take care of themselves. When possible, lighter is better.
  • Check the cargo weight limits of your bike - as well as the bags and racks - and adjust tire pressure and suspension accordingly.
  • When loading your bike, keep as much weight as possible close to the bike's center of gravity. That means low and toward the tank, distributed evenly from side to side.
  • Before you begin your trip, make sure to review all local motorcycle laws for the states you'll be traveling in. LEARN MORE
  • A day or two before you leave, do a dry run. Pack the bike and go for a short ride, then adjust the load as needed.
  • If you're camping, set up your tent once or twice before you leave (and don't forget to waterproof it). Practice setting it up in the dark.
  • With your bike loaded for your road trip, check your headlamp to make sure it’s properly aimed.
Yes, you can check in when you visit us at the speedway. 
Getting there is half the fun
hjkhkj
Atlanta to Daytona
A backroads ride through mostly rural Georgia and Florida on the way to Daytona Beach. Florida highlights include Ocala National Forest; Angels Dining Car in Palatka, FL, the state's oldest diner; a bit of the Atlantic coastline approaching Daytona Beach; Main St. and the Daytona Int'l Speedway.
Discover this route
ghjh
New Orleans to Daytona
Ride along the Gulf Coast on the way to Daytona Beach on the Atlantic Coast. Highlights include Cedar Key, FL (try Tony's Seafood for chowder); smallest police station in Carrabelle, FL; Ocala Nat'l Forest; Palatka FL (the "City of Murals" and home of Florida's oldest diner).
Discover this route
Get ready to ride
Men's Jacket
Shop Men's Gear
Express the rider inside on and off the bike with genuine H-D riding and casual gear. 
shop now
Women's Jacket
Shop Women's Gear
Show the world who you ride with. Get all your H-D riding and casual gear here. 
shop now
Luggage
Shop Bike Parts
Customize your ride with over 10,000 authentic H-D parts and accessories
shop now
Customer Support
Motorcycle Services
Financing
About Us
©2021 H-D or its affiliates. HARLEY-DAVIDSON, HARLEY, H-D, and the Bar and Shield Logo are among the trademarks of H-D U.S.A., LLC. Third-party trademarks are the property of their respective owners.