Our purpose at Harley-Davidson is to fulfill dreams of personal freedom. For over a century, we have committed to this goal and it remains the foundation for everything we do. However, it’s our family of Harley-Davidson® dealers who ultimately make these dreams come true. Our dealers are ambassadors of the brand and the keepers of the unique Harley-Davidson culture and help to create experiences, memories and a bond that can last a lifetime.
Owning and operating a Harley-Davidson® Dealership is one of the most unique business opportunities in the world. Each area of the dealership is a complementary component of a well-run, profitable business. Each department is committed to help to fulfill the dream of freedom, the love of riding and the open road.
It all starts with the motorcycle. Harley-Davidson® motorcycle sales helps to connect owners with the motorcycle of their dreams.
The Parts and Accessories department helps riders customize their bike to reflect their own personal style and needs.
Harley-Davidson® dealerships sell clothing and gear that help riders take part fully in the riding lifestyle. Dealerships offer a full-line of exceptional products made specifically for riding, as well as casual clothing and merchandise for every day.
The Service Department at a dealership keeps our customers’ riding longer. Harley-Davidson service technicians are certified professionals who have hands-on experience maintaining and repairing motorcycles.
To support a sustainable business and be a part of delivering to riders an unparalleled premium Harley-Davidson® retail experience, the prospect is required to meet the following dealer requirements:
All Harley-Davidson® dealership is required to meet the Harley-Davidson® Retail Environment facility standards and design guidelines.