RIDE. FEEL. BELIEVE.
Don’t miss your chance to demo ride our 2026 motorcycles–including the Road Glide® 3, Road Glide® Limited, CVO™ Street Glide® ST, and more. Visit any of our demo ride locations listed below.
August 7–14, 2026 | Sturgis, South Dakota
SEE YOU AT STURGIS MOTORCYCLE RALLY
GET RALLY READY
Join Harley-Davidson at the 86th anniversary of the legendary Sturgis Motorcycle Rally. Enjoy breathtaking rides through the scenic Black Hills, connect with fellow enthusiasts, and create lasting memories. Download the H-D App for event details, updates, and the full day-to-day schedule.
LOCATION & DATE
Harley-Davidson® Event Headquarters
Sturgis Community Center
Sturgis, South Dakota
August 7–14, 2026
DEMO RIDE LOCATIONS
Sturgis
Community Center
1401 Lazelle St.
Sturgis, SD 57785
August 7–14, 2026
10AM–5PM
Hill City
Hill City 1880 Train
222 Railroad Ave
Hill City, SD 57785
August 5–14, 2026
10AM–5PM
Deadwood
Deadwood Welcome Center
501 Main St.
Deadwood, SD 57732
August 6–14, 2026
10AM–5PM
PAPPY HOEL
Pappy Hoel Campground
19942 SD-79
Vale, SD 57788
August 7–14, 2026
10AM-5PM
Rapid City
Black Hills Harley-Davidson
2820 Harley Drive
Rapid City, SD 57702
August 5–14, 2026
10AM–5PM
Plan for this event
- Pack items that have more than one use. A multi-tool is handier than a basic pocketknife.
- Pack cold weather and rain gear no matter what time of year it is.
- Lightweight synthetic clothing – such as T-shirts and underwear – can be washed in a hotel sink and dried overnight (cotton fabrics take longer to dry in this manner).
- On long trips, consider bringing clothing you wouldn’t mind throwing out at the end of your trip.
- Plastic bags make great boot liners if you forgot your gaiters. If you forgot your rain gloves, rubber dishwashing gloves make great, inexpensive substitutes.
- A small towel can be wrapped around your neck during a rainstorm to keep water from running down your back – and doubles as a rag.
- Don't fold your clothes – roll them. They take up less space that way.
- Zipper-lock plastic bags of various sizes can be extremely useful for organizing items in saddlebags and duffle bags. They can make it easier to find specific items without unpacking your entire motorcycle. Use the one-gallon size to pack one day's worth of clothes – jeans, undergarments, and shirt. This makes it easier to unpack just what you need.
- When traveling with other riders, conserve space by comparing packing lists and eliminating duplicate items.
- If traveling (two-up) with a partner, consider packing items you can share such toothpaste, shampoo, etc.
- Few things are as easy to pack as money or credit cards. If you're struggling with whether or not to bring a particular item, consider simply buying it on the road if you need it.
- If you watch the ounces, the pounds will take care of themselves. When possible, lighter is better.
- Check the cargo weight limits of your motorcycle - as well as the bags and racks - and adjust tire pressure and suspension accordingly.
- When loading your motorcycle, keep as much weight as possible close to the motorcycle's center of gravity. That means low and toward the tank, distributed evenly from side to side.
- Before you begin your trip, make sure to review all local motorcycle laws for the states you'll be traveling in.
- A day or two before you leave, do a dry run. Pack the motorcycle and go for a short ride, then adjust the load as needed.
- If you're camping, set up your tent once or twice before you leave (and don't forget to waterproof it). Practice setting it up in the dark.
- With your motorcycle loaded for your road trip, check your headlamp to make sure it’s properly aimed.
What to see. Where to Be.
H-D Event Headquarters at Lazelle
At the official Harley-Davidson Event Headquarters of Sturgis Motorcycle Rally, H-D takes over the Community Center with demo rides, live entertainment, and the latest in gear.
August 7–14, 2026
10AM–5PM
The Full Throttle Saloon's Pappy Hoel Campground
The official campground of H.O.G.™ Receive a 10% discount on all campground wristbands.
Kickstart your Sturgis rally at the Harley Owners Group™ Hangout — your basecamp for community and unforgettable moments — and check in at the H-D Garage to unlock exclusive H.O.G. perks.
August 7–14, 2026
10AM–5PM
Deadwood Outlaw Square
Make Outlaw Square part of your Sturgis Rally ride plan. Harley-Davidson is taking over the heart of Deadwood with daily live music on the Michelin Stage, exclusive activations, and a laid-back place to kick back, connect, and swap stories with fellow riders between miles.
August 8–14, 2026
10AM–6PM
Rent a Motorcycle
Reserve a Harley-Davidson with EAGLERIDER Rentals and start planning your trip to Sturgis.