See you next year! Save the date: September 3–8, 2024
Join the family
Become a Harley-Davidson® dealer
Our purpose at Harley-Davidson is to fulfill dreams of personal freedom. For over a century, we have committed to this goal and it remains the foundation for everything we do. However, it’s our family of Harley-Davidson® dealers who ultimately make these dreams come true. Our dealers are ambassadors of the brand and the keepers of the unique Harley-Davidson culture and help to create experiences, memories and a bond that can last a lifetime.
Do you have what it takes?
Learn about the requirements to become a Harley-Davidson® dealer and our process to review a dealer prospect.
Owning and operating a Harley-Davidson® Dealership is one of the most unique business opportunities in the world. Each area of the dealership is a complementary component of a well-run, profitable business. Each department is committed to help to fulfill the dream of freedom, the love of riding and the open road.
Parts & Accessories
Finance & Insurance
Express your interest in becoming an authorized Harley-Davidson® Dealer
If you'd like to become part of the Harley-Davidson family, simply download the application form and tell us about yourself.