See you next year! Save the date: September 3–8, 2024
Join the family
Become a Harley-Davidson® dealer
Our purpose at Harley-Davidson is to fulfill dreams of personal freedom. For over a century, we have committed to this goal and it remains the foundation for everything we do. However, it’s our family of Harley-Davidson® dealers who ultimately make these dreams come true. Our dealers are ambassadors of the brand and the keepers of the unique Harley-Davidson culture and help to create experiences, memories and a bond that can last a lifetime.
Do you have what it takes?
Learn about the requirements to become a Harley-Davidson® dealer and our process to review a dealer prospect.
Owning and operating a Harley-Davidson® Dealership is one of the most unique business opportunities in the world. Each area of the dealership is a complementary component of a well-run, profitable business. Each department is committed to help to fulfill the dream of freedom, the love of riding and the open road.
Motorcycle Sales
Parts & Accessories
General Merchandise
Service
Finance & Insurance
Express your interest in becoming an authorized Harley-Davidson® Dealer
If you'd like to become part of the Harley-Davidson family, simply download the application form and tell us about yourself.
Prices shown are suggested retail prices only. Customers may also be charged an additional surcharge (attributable to raw materials and transportation costs in the product supply chain). Please contact your nearest dealer for further details and final price for each model.
Recommended 91 octane (95 RON) or higher fuel (R+M)/2.
Values shown are nominal. Performance may vary by country and region.
Standard and optional wheels may vary by country and region.
Riding range estimates provided following the WMTC 134/2014 Annex VII Appendix 3.3 are based on expected performance of a fully-charged battery when operated under specific conditions. Actual range will vary depending on riding habits, ambient weather and equipment conditions. Range as shown is with maximum power and minimum regeneration selected.