New! Shop Online for Parts & Accessories
Free Shipping with €50 Purchase & Free Returns
Let us sweeten the deal. See Available Offers
New! Shop Online for Parts & Accessories
Free Shipping with €50 Purchase & Free Returns
Ready to Ride? Let us sweeten the deal. See Available Offers.
See you next year! Save the date: September 3–8, 2024

Trade In, Trade Up

Get up to €2,400 towards your new bike.

Trade in your old bike and get up to €2,400 towards your part exchange value or towards a finance deposit allowance on selected new Cruiser or Grand American Touring models.*

Make that thought of chasing horizons a reality.

Turn heads this summer on a new H-D Cruiser and we’ll give you €1,200 towards your part exchange or finance deposit on the Softail Standard, Street Bob or Sport Glide.9

Explore the open road on a Grand American Touring bike this summer and we’ll give you €2,400 towards your part exchange or finance deposit allowance on the Street Glide Special, Road Glide Special, Road Glide Limited or Ultra Limited.8

*Terms and Conditions: Purchase a FLHXS - Street Glide Special (MY22 and MY23), FLTRXS - Road Glide Special (MY22 and MY23), FLTRK - Road Glide Limited (MY22 and MY23) or FLHTK - Ultra Limited (MY22 and MY23) between 01.06.2023 and 30.09.2023 (the “Promotional Period”) and you will receive a £2,000 (or €2,400) enhancement to your part exchange value (or Finance Deposit Allowance). Promotion available only at participating dealerships. Offer must be used by customer within the Promotional Period.
1: Offer is subject to a FLHXS - Street Glide Special (MY22 and MY23), FLTRXS - Road Glide Special (MY22 and MY23), FLTRK - Road Glide Limited (MY22 and MY23) or FLHTK - Ultra Limited).  No cash alternative will be offered and voucher cannot be used in conjunction with any other offer.
2: Promoter: Harley-Davidson Europe Ltd, 6000 Garsington Road, Oxford, OX4 2DQ in conjunction with participating authorised Harley-Davidson dealerships.

Purchase a FXST - Softail Standard (MY22 and MY23), FXBBS - Street Bob (MY22 and MY23) or FLSB – Sport Glide (MY22 and MY23) between 01.06.2023 and 30.09.2023 (the “Promotional Period”) and you will receive a £1,000 (or €1,200) enhancement to your part exchange value (or Finance Deposit Allowance). Promotion available only at participating dealerships. Offer must be used by customer within the Promotional Period.
1: Offer is subject to FXST - Softail Standard (MY22 and MY23), FXBBS - Street Bob (MY22 and MY23) or FLSB – Sport Glide (MY22 and MY23). No cash alternative will be offered, and voucher cannot be used in conjunction with any other offer.
2: Promoter: Harley-Davidson Europe Ltd, 6000 Garsington Road, Oxford, OX4 2DQ in conjunction with participating authorised Harley-Davidson dealerships.