When you become a Harley-Davidson dealer, you join one of the best dealer networks in the world. A Harley-Davidson dealership that’s firing on all cylinders is an unstoppable force. The dealer family includes everyone from those who’ve owned Harley-Davidson dealerships for decades to those brand-new to the brand and to the motorcycle industry.
Join the family
Become a Harley-Davidson® dealer
Owning and operating a Harley-Davidson® Dealership is one of the most unique business opportunities in the world. Each area of the dealership is a complementary component of a well-run, profitable business. Each department is committed to help to fulfill the dream of freedom, the love of riding and the open road.
Motorcycle Sales
Parts & Accessories
Apparel & Licensing
Service
Finance & Insurance
Express your interest in becoming an authorized Harley-Davidson® Dealer
If you'd like to become part of the Harley-Davidson family, simply download the application form and tell us about yourself. Please submit your completed application to [email protected].
Frequently Asked Questions
We’ve compiled the most commonly asked questions so you can get a head start on your journey.
Harley-Davidson dealers are on the front lines of the ownership experience. It’s their passion for the brand that helps create some of the most loyal, enthusiastic owners around helping to position Harley-Davidson as the most desirable motorcycle and lifestyle brand in the world. We value candidates that have a successful retail background in automotive or powersports with experience selling new vehicles.
Each owner (or owners if more than one) must meet the following minimum financial requirements:
$2,000,000 total net worth
$1,000,000 in liquid/unencumbered assets (excluding real estate equity)
Debt to Equity Ratio no more than 1.5:1
Adequate Working Capital for the market size of dealership being acquired
Harley-Davidson supports dealers in creating a culture that drives customer and brand loyalty. Through programs like New Dealer Orientation and Harley-Davidson University, as well as the relationship with your Field Sales Team, we are driven to help new dealers in their journey.
At this time, Harley-Davidson does not have any open territories.
We welcome candidates of all races and genders.
Yes, with limitations associated with contingent territories and the percentage of U.S. New Motorcycle Sales the collective group of dealers sell.
The acquisition process will take approximately 60-90 days after an executed asset purchase agreement and all required documentation is received from both the buyer and seller. The timeline can vary depending on various factors.