Motorcycle Events

World class motorcycle events for all kinds of riders

From local rides to dealer events to multi-day rallies, there's something for everyone. All are welcome.

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    Daytona Bike Week

    Daytona Beach, Florida

    February 28–March 7, 2026

    Join us down south at the 85th year of this world-famous bike week. Featuring live entertainment, races, bike shows, demo rides, and more.

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    Dealer Demo Events

    Get ready to ride!

    February–November 2026

    Harley-Davidson is delivering MY26 motorcycles to a dealership near you with the invitation to ride the most popular models on the show floor for FREE. With six fully-loaded semi-trucks touring the U.S., there is sure to be an event near you. Check out the current list of event dates and cities here. Ride your favorite or make a day of it and ride them all!

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    MotoAmerica King of the Baggers Series

    Coming to a track near you

    March–September, 2026

    Touring Bikes have a new destination: the racetrack. Come see the Harley-Davidson® Screamin’ Eagle® factory racing team compete in King of the Baggers at select MotoAmerica rounds.

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    PAN AMERICA™ ADV TOUR

    Ride along with us

    March–October, 2026

    ADV enthusiasts and Pan America™ owners, Harley-Davidson is taking the Pan America™ to ADV events across the country this March through October. Meet up with us, get to know other riders, take a demo ride and more. Check back soon for details.

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    Laconia Motorcycle Week

    Loudon, New Hampshire

    June 13–20, 2026

    Come celebrate Laconia Motorcycle Week with Harley-Davidson. Enjoy a full schedule of exciting activities and events.

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    European H.O.G. Rally

    Cascais, Portugal

    June 18–21, 2026

    Join us for the 32nd European H.O.G. Rally in the beautiful coastal town of Cascais, Portugal.  This event is open to all riders, Harley enthusiasts, and H.O.G. members – so bring your friends, rev up your engines, and get ready for an epic adventure!

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    Harley-Davidson Homecoming™

    Milwaukee, Wisconsin

    July 9–12, 2026

    In 2026, join thousands of enthusiasts from around the world for an unforgettable four-day festival jam-packed with music, events and activities.

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    Sturgis

    Sturgis, South Dakota

    August 7–14, 2026

    The mother of motorcycle rallies is back for its 86th year. Celebrate the legendary rally with Harley-Davidson August 2026.

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    European Bike Week

    Lake Faak, Austria

    September 8–13, 2026

    Experience Austria’s beautiful Lake Faak in September for the once-a-year event that brings together riders from around the world for one of a kind events, demos, and builds.

HOG Rallies

H.O.G. Rallies & Events

Check out all the H.O.G. happenings near you and around the world.

dealer events

Dealer Events

Meet up with local riders in the community to find new people to add to your tribe.

Military & Veterans Events

Honoring Those Who Serve

Harley-Davidson honors active military and veterans with exclusive event offers, benefits, and support. Explore all the ways we give back.