Harley-Davidson has implemented enhanced safety measures for our guests due to COVID-19. Visitors must follow all posted safety notices and instructions when visiting the museum and related facilities. An inherent risk of exposure to COVID-19 exists in any public place where people gather. COVID-19 is an extremely contagious disease that can lead to severe illness and death, and according to the Centers for Disease Control and Prevention, older adults and those with underlying medical conditions seem to be more vulnerable to complications resulting from COVID-19. By visiting Harley-Davidson’s museum and related facilities, you voluntarily assume all risks associated with entering the facility and release Harley-Davidson from any liability relating to exposure to COVID-19.

See Guidelines for Visiting
The Bridge

What's Here


A walk through the Harley-Davidson Museum is a walk through the history of America. With an unrivaled collection of Harley-Davidson® motorcycles and memorabilia, a 20-acre, park-like campus, and a calendar full of activities, the H-D Museum is one of Milwaukee’s top tourist destinations for visitors from around the globe. A visit to the H-D Museum is an experience that will stay with you for a lifetime.
  • More than 450 motorcycles and artifacts, dating back to Serial Number One, the oldest known Harley-Davidson® motorcycle
  • Stories of extraordinary products, people, history, and Harley-Davidson culture
  • Never-before-seen Archives you can tour
  • A world-class Museum space and outlying buildings, designed by Pentagram Architects
  • A 20-acre Museum campus on the Milwaukee riverfront, with views of the city skyline
  • Unique Harley-Davidson Museum-inspired gifts at The Shop
  • Distinctive dining at MOTOR – no Museum admission required
Experience Gallery



For some of you, this is the moment you've been waiting for. That's right, go ahead and swing your leg over one of the many motorcycles that inhabit the Experience gallery.

Chosen for their diverse scale, the bikes in this gallery are here for you to sit on, touch and admire. And while sitting in the saddle of one of these legendary rides, enjoy a video that allows you to experience the great roads of America and the camaraderie of riding that is at the heart of the Harley-Davidson experience.

While you’re here, take a seat on one of the new Harley-Davidson motorcycles and take a photo!


Experience the Thrill


Jumpstart Demo Experience Temporarily Closed
Experience what it is like to ride a Harley-Davidson® motorcycle on a  Jumpstart™ demo. You’ll mount the motorcycle, set your boots on the foot pegs and fire up the engine under the watchful eye of our trained H-D Museum personnel. And then, sitting comfortably on the motorcycle, you’ll give the throttle a twist and continue to shift through the gears – all while safely and securely attached to the Jumpstart™ platform.


July 18 - September 26


Visit the Museum campus Saturdays* from 10am - 4pm and throw a leg over a 2020 motorcycle to experience the fun and freedom of a Harley-Davidson motorcycle. Visitors with their motorcycle endorsement will be able to choose from a dozen of the latest and greatest Freedom Machines from Harley-Davidson including Touring, Softail, and Sportster models. A pre-determined scenic route through the Menomonee Valley will give riders the chance to explore the Museum’s surrounding neighborhoods.

  • Demo Rides will run 10 a.m. – 4 p.m. weather dependent.
  • Sign-up is on a first come first service basis.
  • Riders and passengers must be at least 18 years of age.
  • Riders must hold a valid license with a motorcycle endorsement.
  • All riders and passengers must wear a helmet, eye protection, shirt, long pants and close toe shoes with heel strap. 
  • All riders and passengers must bring their own riding gear. 


Motor Restaurant


MOTOR® Bar & Restaurant offers a menu of bold American classics that celebrate the discoveries of the open road.

Sunday - Wednesday: 11am – 6pm
Thursday - Saturday: 11am – 8pm

Dine-In, Carry-Out and Delivery Available

The Shop

The shop

Noteworthy art, distinctive collectibles, unique clothing and souvenirs. Inspired by history and available exclusively at the Harley-Davidson Museum Shop.

Daily: 10am – 5:30pm
Thursday: 10am – 8:30pm




We want all our visitors to experience the Museum to the fullest. Please contact our Museum staff if there is any additional way we can make the most of your visit.

  • The Museum has outside parking with handicap parking stalls located throughout the Museum grounds.
  • Wheelchairs, power chairs, and mobility scooters are welcome, and we have complimentary wheelchairs available on a first-come, first-serve basis.
  • Service dogs, as defined by the ADA, are allowed in the Museum.
  • Baby strollers are welcome. We recommend smaller strollers to navigate crowded areas more easily.


Conveniently located off I-94, you'll find the Museum at the crossroads of 6th and Canal Streets.

FREE PARKING for approximately 500 cars or 1,000 motorcycles is available on the streets of the Museum grounds and in the Parking Gardens located across the street from the Museum. Entry to the Parking Gardens is from Canal Street. Overnight parking or camping are not permitted on site.

Museum Campus Guide

Museum Campus

There's so much to see and do at the H-D Museum. Stick around and stay awhile.

  • Take a stroll along the winding River Walk.
  • Stop for photos at the Hillclimber statue, The Shed and the Harley-Davidson wall.
  • Grab some great American food and drinks at MOTOR® Bar & Restaurant.
  • Stock up on souvenirs and exclusive gifts at The Shop.
  • Shift through the gears of a Harley-Davidson® motorcycle at the Jumpstart Demo.
  • Marvel at the enthusiast stories at the Living the Legend rivet walls.

Enjoy your visit! And come back any time. 

Download Campus Guide (PDF)